The video discusses various marketing strategies and techniques to improve online visibility and attract more customers. It also covers the importance of social media marketing and the impact of digital advertising on business growth.
Coming up I'm gonna let you know the seven activities that
great marketers have on their to-do list every day let's get started.
If you're new here my name is Matthew Royse and I am a Knowledge Enthusiast I love working with
digital marketers like you and to share my knowledge of digital marketing on this
channel I will provide you with weekly tips on how you can grow your digital marketing career
successful marketing is about engaging in the right activities focusing on the right priorities
and placing bets on the marketing efforts that will pay off in the short and long term it's a
great time to be a marketer but it doesn't come easy there are many to do items on your list
such as marketing campaigns budgets and goals the bottom line is that you need to do a handful of
things every day to be successful what daily activities do marketers practice to become
great at their profession what are the steps they need to do to make it a routine what do you need
to focus on to see improvements in your marketing here are seven activities that great marketers do
every day number one they develop a plan and track against goals the smartest marketers
set goals when you have goals in place you can define success great marketers develop a plan and
track against those goals every day one of those goals is to increase lead generation successful
marketers know that if leads are not flowing from marketing to sales sales will distrust marketing
great marketers have a lot on their plate so they plan to prioritize their day-to-day
activities they establish their priorities for the day and determine what needs to be done
once successful marketers reach their goals they set new ones and refine their plans number two
they listed and follow their competition great marketers look at their competition by visiting
their websites and following them on social media they find out who their top competitors are and
keep track of what they are doing with social listening tools such as BuzzSumo Google Alerts
and HootSuite successful marketers want to know how they stack up against their competition and
even share their content one of the ways that great marketers follow the competition is by
seeing where they rank for specific keywords if they rank in the top 10 search results they
build better content to beat their competition successful marketers identify areas in their
marketing efforts to improve against their competition and pounce on the opportunity to
get better number three they analyze the data successful marketers know that numbers are
essential to success they live in spreadsheets and understand the critical marketing metrics that the
c-suite cares about great marketers understand that marketing data must mean something to the
business and guide decision-making making around a company's marketing strategy great marketers
know that the c-suite is looking for a return on their investment they know that vanity metrics
like the number of social media followers will not move the needle a great marketer measures their
efforts every day to determine what they need to do to tweak things they analyze the data to figure
out why certain marketing activities worked or didn't work number four they experiment the best
marketers conduct a lot of tests they know that they need to test different marketing channels
tactics and agencies and partners to determine what does and doesn't work great marketers
demonstrate strong technical skills to encourage more testing such as a b testing on landing pages
and email subject lines great marketers know that testing can make or break conversion rates on a
website successful marketers try to do something new every day number five they evaluate successful
marketers evaluate their performance so they can determine where they can improve they ask
themselves questions to become more emotionally intelligent as a leader they make sure they know
their target audience and find the best ways to market to them great leaders evaluate if they
prioritize effectively and spend their budget on the correct marketing activities they continually
assess if there is a communication gap that needs to be filled they read the news and make sure they
are learning from marketing trailblazers the best marketers prioritize every day to keep up
with the latest news and technologies to ensure their team is equipped with the skills and tools
needed to succeed they also make sure they are aligned with the sales team adding enough value
to their marketing number six they build strong relationships successful marketers work hard to
build solid and meaningful relationships with their colleagues they know they don't
work in a vacuum so they need to consult with their team and colleagues before making a big
marketing decision they take time every day to improve their relationships great marketers work
hard every day to improve their communication skills because they know communication is the
key to success they know their marketing strategy is only as strong as it's communicated the best
marketers not only nurture strong relationships with their colleagues but also with their target
audience they work with their team to survey their audience and ask them how they can help them
number seven they innovate by learning from others successful marketers know what separates
them from their competition is being innovative they try new things and put ideas into action
they learn from other innovators and see how they can incorporate some of those ideas into their
own marketing with the business and marketing world constantly changing companies need to
continually look at their marketing strategy to make sure it's really a strategy they make sure
that their efforts don't remain stagnant and stale great marketers continually brainstorm and study
their peers they also learn from all sorts of different professions including comedians
and songwriters they know good ideas can come from anywhere and understand that to stay on
top of their mind of their craft they must look for new ways to approach existing tasks
and projects okay let's bring it all together first if you like what you saw here please hit
the subscribe button below great marketers have habits they do every day to ensure they continue
to be rock stars and on top of their profession you can learn a lot from them great marketers know
how to be effective marketers there are specific things they need to get done every day to ensure
marketing is producing significant results for the business thank you for watching until next time.
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