7 Activities Great Digital Marketers Do Every Day

Coming up I'm gonna let you  know the seven activities that  
great marketers have on their to-do  list every day let's get started.
If you're new here my name is Matthew Royse and  I am a Knowledge Enthusiast I love working with  
digital marketers like you and to share  my knowledge of digital marketing on this  
channel I will provide you with weekly tips on  how you can grow your digital marketing career  
successful marketing is about engaging in the  right activities focusing on the right priorities  
and placing bets on the marketing efforts that  will pay off in the short and long term it's a  
great time to be a marketer but it doesn't come  easy there are many to do items on your list  
such as marketing campaigns budgets and goals the  bottom line is that you need to do a handful of  
things every day to be successful what daily  activities do marketers practice to become  
great at their profession what are the steps they  need to do to make it a routine what do you need  
to focus on to see improvements in your marketing  here are seven activities that great marketers do  
every day number one they develop a plan and  track against goals the smartest marketers  
set goals when you have goals in place you can  define success great marketers develop a plan and  
track against those goals every day one of those  goals is to increase lead generation successful  
marketers know that if leads are not flowing from  marketing to sales sales will distrust marketing  
great marketers have a lot on their plate  so they plan to prioritize their day-to-day  
activities they establish their priorities for  the day and determine what needs to be done  
once successful marketers reach their goals they  set new ones and refine their plans number two  
they listed and follow their competition great  marketers look at their competition by visiting  
their websites and following them on social media  they find out who their top competitors are and  
keep track of what they are doing with social  listening tools such as BuzzSumo Google Alerts  
and HootSuite successful marketers want to know  how they stack up against their competition and  
even share their content one of the ways that  great marketers follow the competition is by  
seeing where they rank for specific keywords  if they rank in the top 10 search results they  
build better content to beat their competition  successful marketers identify areas in their  
marketing efforts to improve against their  competition and pounce on the opportunity to  
get better number three they analyze the data  successful marketers know that numbers are  
essential to success they live in spreadsheets and  understand the critical marketing metrics that the  
c-suite cares about great marketers understand  that marketing data must mean something to the  
business and guide decision-making making around  a company's marketing strategy great marketers  
know that the c-suite is looking for a return on  their investment they know that vanity metrics  
like the number of social media followers will not  move the needle a great marketer measures their  
efforts every day to determine what they need to  do to tweak things they analyze the data to figure  
out why certain marketing activities worked or  didn't work number four they experiment the best  
marketers conduct a lot of tests they know that  they need to test different marketing channels  
tactics and agencies and partners to determine  what does and doesn't work great marketers  
demonstrate strong technical skills to encourage  more testing such as a b testing on landing pages  
and email subject lines great marketers know that  testing can make or break conversion rates on a  
website successful marketers try to do something  new every day number five they evaluate successful  
marketers evaluate their performance so they  can determine where they can improve they ask  
themselves questions to become more emotionally  intelligent as a leader they make sure they know  
their target audience and find the best ways to  market to them great leaders evaluate if they  
prioritize effectively and spend their budget on  the correct marketing activities they continually  
assess if there is a communication gap that needs  to be filled they read the news and make sure they  
are learning from marketing trailblazers the  best marketers prioritize every day to keep up  
with the latest news and technologies to ensure  their team is equipped with the skills and tools  
needed to succeed they also make sure they are  aligned with the sales team adding enough value  
to their marketing number six they build strong  relationships successful marketers work hard to  
build solid and meaningful relationships  with their colleagues they know they don't  
work in a vacuum so they need to consult with  their team and colleagues before making a big  
marketing decision they take time every day to  improve their relationships great marketers work  
hard every day to improve their communication  skills because they know communication is the  
key to success they know their marketing strategy  is only as strong as it's communicated the best  
marketers not only nurture strong relationships  with their colleagues but also with their target  
audience they work with their team to survey  their audience and ask them how they can help them  
number seven they innovate by learning from  others successful marketers know what separates  
them from their competition is being innovative  they try new things and put ideas into action  
they learn from other innovators and see how they  can incorporate some of those ideas into their  
own marketing with the business and marketing  world constantly changing companies need to  
continually look at their marketing strategy to  make sure it's really a strategy they make sure  
that their efforts don't remain stagnant and stale  great marketers continually brainstorm and study  
their peers they also learn from all sorts  of different professions including comedians  
and songwriters they know good ideas can come  from anywhere and understand that to stay on  
top of their mind of their craft they must  look for new ways to approach existing tasks  
and projects okay let's bring it all together  first if you like what you saw here please hit  
the subscribe button below great marketers have  habits they do every day to ensure they continue  
to be rock stars and on top of their profession  you can learn a lot from them great marketers know  
how to be effective marketers there are specific  things they need to get done every day to ensure  
marketing is producing significant results for the  business thank you for watching until next time.