The video discusses the latest marketing trends and strategies. It also talks about the importance of social media marketing and the impact of digital advertising. Additionally, it covers the benefits of influencer marketing and how to effectively use it in a marketing campaign.
Coming up, I will provide you with the key marketing metrics
that every leadership team cares about. Let's get started.
If you're new here my name is Matthew Royse I am a Knowledge Enthusiast I love working
with digital marketers like you and to share my knowledge of digital marketing on this channel I
provide you with weekly tips on how you can grow your digital marketing career the C-suite gets
frustrated when only metrics they receive from marketing are ambiguous brand data and engagement
reports in other words vanity metrics marketing metrics that don't translate into meaningful
business results can't guide decision making about how marketing impacts your company's strategy
senior leaders want metrics that are tied directly to revenue according to a recent demand gen report
40% of marketers believe their ability to measure and analyze the impact of marketing
needs improvement what marketing metrics matter to your chief executive officer chief financial
officer and other C-suite executives let's dive in into five of them number one return on marketing
investment or ROMI marketers are under pressure to show others a return on their activities romi
is like other return on investment calculations it helps you determine how much you are spending
on marketing compared to how much revenue your company is producing it is a metric to measure the
effectiveness of individual marketing campaigns it helps determine if marketing is contributing
to a company's profits romi can help justify the funding of a marketing department the key benefits
of this metric is that you can assess historical and projected marketing productivity determine if
marketing budgets should grow stay flat or shrink and allocate limited marketing funds to the right
mix of marketing channels number two marketing originated customer percentage this metric shows
what portion of the overall customer acquisition process originated in the marketing department
this number varies widely from company to company based on marketing inside sales and field sales
team alignment when the inside sales team is supported with lead generation from marketing
this number is higher to accurately measure this metric it's essential to have a closed-loop
marketing system where field sales and inside sales report to marketing on what happens to
the leads so marketing can understand the best and worst lead sources the key benefits of this metric
is that it shows how much the business grew because of marketing encourages tight alignment
between marketing inside sales and field sales teams and demonstrates how much marketing
originated versus other departments number three marketing influence customer percentage this
metric is similar to marketing originated but discusses the influence of marketing for B2B
or business to business companies with longer sales cycles than B2C or business to consumer
companies this shows how marketing nurtured new customers during the sales process this
metric indicates that sales team needs nurturing as much as origination this metric is good because
sometimes marketing doesn't always touch the new customer through the sales process for example a
sales person could talk to someone at a marketing event and then later the person becomes a customer
because of the influence of marketing the key benefits of this metric are that it shows how many
leads were influenced by marketing if you can't determine through tracking if a new customer was
originated by marketing influence is the next best thing number four lifetime value of a customer ltv
this metric takes more work to connect the dots it shows how much a customer will spend
on your products and services throughout their lifetime this metric helps you figure out how
much it costs to acquire new customers and retain current customers every customer is precious but
some customers are more precious than others research shows that repeat customers spend more
than new customers so it's vital to have a metric that shows the value of loyal customers research
also indicates attracting a new customer costs five times more than keeping existing customers
this metric shows how well customers respond to your brand's messaging how much they prefer your
products and services the key benefits of this metric is that it encourages your company to value
branding and customer loyalty number five customer acquisition cost or cac this metric brings sales
and marketing together it adds up all marketing and sales costs including salaries commissions and
bonuses over time you can't acquire customers for free so this metric calculates the cost associated
with convincing a potential customer to buy your products and services cac is the total marketing
and sales cost spent on acquiring a new customer this metrics helps determine if your company is
generating enough income to cover the cost of running a company if your company's cac
is too high leadership can examine its possible business model culture and possible disconnect
from knowing what its customers want the key benefits of this metric is that it calculates
how much money is needed to acquire a new customer provides information on cash flow and measures how
well marketing campaigns and strategies are performing okay let's bring it all together
first if you like what you saw here please hit the subscribe button below every company is
looking for a return on investment and wants to see how marketing is helping the business grow
there are five metrics to help you earn credibility with senior leaders at your company
they are return on marketing investment marketing originated customer percentage marketing influence
customer percentage lifetime value of a customer and customer acquisition cost when you know what
metrics to focus on you can better execute track and analyze marketing performance you can have
confidence that you are focused on numbers that your leadership team really cares about when you
show metrics like this senior leaders will look more favorably towards marketing and have faith
that marketing has helped the company generate revenue thank you for watching until next time.
As a marketing specialist, it's important to stay updated with the latest trends and strategies in the industry. In this blog post, we'll be discussing various topics related to marketing and its impact on customer support.
One important aspect of marketing is content localization, especially for web pages targeted at an English-speaking audience. By understanding the language and cultural nuances of the target audience, marketers can tailor their content to resonate with the local market, leading to better engagement and conversion rates.
Effective marketing can have a significant impact on customer support. When marketing strategies are aligned with the needs and preferences of the target audience, it can lead to better customer satisfaction and loyalty. For example, personalized marketing messages can create a stronger connection with customers, leading to a more positive customer support experience.
Marketing plays a crucial role in engaging and retaining customers. By understanding the importance of content localization and its impact on customer support, marketers can create more effective strategies to connect with their audience and ultimately drive business success.
Native advertising seamlessly integrates advertisements into websites or platforms, appearing as organic content. Examples include Spotify and Stranger Things partnering for a unique playlist and sponsored posts on news websites like the NY Times.
To improve marketing, speak to customers in a friendly and relatable tone, use casual subject lines, and provide excellent support and easy navigation on your website.+
Social media lead generation is crucial for businesses to capture potential customers. Strategies such as launching paid ads, automating lead generation with chatbots, enhancing profiles, and promoting special offers can help attract and engage with prospects effectively.
Different types of call routing, such as round-robin and simultaneous, improve customer satisfaction. Brands should adapt marketing strategies to the consumer journey, leveraging Google Search and offering informative digital presence. LiveAgent offers advanced call routing and cloud communication services.
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