The video discusses five hacks for small businesses to outrank larger ones in SEO. It emphasizes the importance of focusing on user experience (UX), building a strong social presence, using canonical tags to avoid duplicate content, optimizing local listings, and writing detailed content that is regularly refreshed. By implementing these strategies, small businesses can compete with bigger brands and improve their SEO rankings. The video concludes by encouraging viewers to seek help from the ad agency, NP Digital, if they need assistance with these hacks.
- Five hacks for small businesses to outrank larger ones.
How can you compete
with those big guns when it comes to SEO?
If they already have a better domain authority
than you and they have the fingerprints
all over the best search queries in your vertical,
it can seem like it's impossible to outrank them, right?
Well, no, that's wrong.
You can outrank them.
Now, it may seem like they have unlimited resources,
strong branding and an audience that's deeply familiar
with their work, but that doesn't mean
David can't beat Goliath.
And the truth is you absolutely can still compete.
You just have to be smart about it.
That means not just going after the biggest,
most important keywords within your industry
that has major players already sitting at the top.
Because if you do that,
it's going to take a very long time.
You're going to be playing their game
and it's going to be harder to win.
What you need to do is make them play your game.
Remember, these are big brands
that we're talking about here, massive corporations.
And, although they're stocked with resources,
they're not agile.
And if you look at the output that they produce
for how many people they have,
it's actually not that much
when you actually look at it as output per person.
Because there's a lot of politics,
there's a lot of things that just make things move slowly.
Let's dive into five ways that your small business
can supersize your SEO strategy
and maybe even compete
with some of the biggest names in your industry.
Hack number one, focus on UX or user experience.
Think SEO and UX don't go hand in hand?
According to Google's Head Ex of Web Spam, Matt Cutts,
he once said "All those kinds of things
that are generally good for users,
that's probably worth a lot more
of your time and attention than thinking about
the amount of paid rank or anchor text
that'll flow from multiple links on a page."
Google pays attention not just to keywords and links,
but how people click on your website.
And if your UX is terrible,
you simply will not rank really high.
Some important aspects to keep in mind
when you're talking about UX is, is my website credible?
Is it professionally designed and up to date?
Is there content that my audience can quickly read
to figure out if they want to stick around
on my website or not?
Are my prices transparent?
Are my products and services described
in a clear and uncluttered way?
Check off those from your list,
or hire a third party to perform a UX audit.
Technically, my ad agency, NP Digital can do that for you
if you're interested as well.
Hack number two, work on your social presence.
Two tips in a row don't even include SEO.
Except both UX and social media
can play a central role in your SEO
just not in your traditional way.
Just think about it this way,
those big name competitors might have a monopoly
on the major keywords that you want to rank for,
but anyone can go viral.
Building your brand on social media
can still drive a ton of traffic to your website
and branding is one of the most important factors in SEO.
When someone sees or interacts with your website
or your brand or your copy or your videos,
it helps reinforce your brand.
And they call it the rule of seven,
it takes roughly seven interactions
for you to generate more evangelists
and loyalists when it comes to your brand.
As the Ex CEO of Google once said,
Eric Schmidth, he once said
"Brands are the solution, not the problem.
Brands are how you sort out the cesspool."
So the bigger your brand,
the easier it will be for you to rank on social media
and this will help your brand get out there.
I post on social media all the time,
Facebook, Instagram, TikTok.
And every time I do, I make sure to incorporate
my agency's websites into the mix in some way,
whether it's a link in my bio
or feature in the actual post itself
or just mentioning it like I did on this video.
Why? Because even though
it's not a keyword or a back link driven strategy,
it's still driving traffic to my website
because then people start going directly to you.
Which helps people get to know
my company's brand name, NP Digital,
and we start getting literally thousands of people
searching for our ad agency on a monthly basis.
May not seem like a lot,
but when you're dealing with Fortune 500 companies,
each search really does help.
And the best part about social media
is that you can quickly pivot to another platform
if one of them isn't working as effectively
as you would like it.
Hack number three, use canonical tags.
Need to avoid duplicate content?
It's an absolute SEO must.
And the big companies over time
tend to create a lot of content
on the same topic over and over and over again,
which causes Google to be ensure
which page to rank for a popular keyword.
For example, if I have a page
on the Beginner's Guide to SEO,
and then I have another post on
A Guide on How to Get Started with SEO,
both are pretty much the same thing.
They're talking about how to do SEO
or get started if you're a beginner.
So Google doesn't know which one to rank.
You want to use real canonical tags to get rid
of your duplicate content on your website,
and ideally, you want to be combining the pages
that have similar content into one URL
and do a 301 redirect.
This will just help you generate
more traffic in the long run.
Hack number four, optimize your local listings.
Remember what I said earlier about how
almost half SEO searches are local ones?
That just goes to show how important local SEO is.
A huge part of it is to create local search listings,
especially for small businesses.
Remember, you can't just go from big industry head keywords
that everyone is searching for from day one.
Focus on what you can control, your local listings.
This should include high quality images,
up-to-date hours, extensive product listing,
and specific creative content
that reflects your brand and what you have to offer.
Any inconsistencies with your local SEO listing
can create issues for you,
not just with Google crawling and listing your page,
but with your audience actually not being able to find you.
I see a ton of super small businesses
struggle with this, inconsistent naming,
wrong address, stuff like that.
It's super easy to fix and it's preventable
and you shouldn't even have these issues in the first place.
And best of all, you want to get a lot of reviews.
The more five star reviews you get,
the more likely people are to click on your website
and even if your company isn't local to one specific region,
you can create localized pages
to go after all the major cities where your clients are.
Hack number five, write detailed content
and refresh it often.
I want to emphasize the refresh it often.
You want to stand out in your niche?
Becoming a thought leader is hard work,
but it can pay off big.
And writing a lot of content, especially long form content,
with high quality keywords and links
is essential to get ahead, but you also
need to refresh that content on a regular basis.
That's what a lot of big companies don't do.
We see this at our ad agency, NP Digital.
A lot of the big companies that hire us,
they create new content
but they forget to refresh the old ones
and then they're like, wow, we're refreshing them.
We're getting way more traffic,
and it's much more affordable and it's a much better ROI.
And it's like, yeah, you need to focus on that.
But don't just write massive long form articles
and assume this is what Google wants
and if you refresh them, it's going to be fine.
Remember Google prioritizes experience,
so not just refreshing content,
but getting your message out
as short and as quick as possible.
Sometimes that could be in 100 words,
sometimes that could be in 500 words.
Sometimes that needs to be 5 or 10,000 words.
If your content is so long that it actually dissuades users
from clicking, Google won't care
how many keywords you shove in your content.
It needs to be amazing content
that's most friendliest for users and is up to date.
Your sweet spot should however be as many words
that you need to get your message across,
or as little words that you need to get your message
across for people to be like, huh, I got what I need.
I don't have any more questions.
I don't need to search about that topic again.
That's how you know you won
and you've done a good job.
And if you keep refreshing your content,
although I mentioned this time and time again,
it can really get you a lot of traffic.
Now, I also want you to check out
your competition's content about similar keywords
and make sure you are trying to find new ways
to outrank them and assert yourself as an industry leader.
Now that you know these five hacks,
you should be able to really take off when it comes to SEO
and beat these big companies
that have bigger brands than you.
Trust me, I've done it and it works.
We do it at our ad agency, NP Digital,
for both large companies
and even startups to midsize companies.
So if you need help with this, check out our ad agency.
If you have any questions, leave a comment below.
If you enjoyed the video, like it, share it
tell other people about it.
Thanks for watching.
Are you a small business struggling to compete with larger companies when it comes to SEO? It may seem like these big brands have unlimited resources and a loyal audience, making it impossible for you to outrank them. However, that's not true. With the right strategies, you can still compete and even surpass them. Here are five hacks to help you supersize your SEO strategy and outrank your industry's biggest names.
Did you know that user experience plays a crucial role in SEO? Google not only looks at keywords and links but also how users interact with your website. To optimize your UX, make sure your website is credible, professionally designed, and up-to-date. Provide clear and uncluttered content, transparent pricing, and easily accessible information about your products and services. Consider hiring a third-party to perform a UX audit and enhance your website's user experience.
Social media and SEO may seem unrelated, but they actually go hand in hand. While big competitors dominate major keywords, anyone can go viral on social media. Building your brand on platforms like Facebook, Instagram, and TikTok can drive significant traffic to your website. Branding is a crucial factor in SEO, as it helps reinforce your brand and attract more loyal customers. Incorporate your website into your social media posts and leverage the power of branding to increase your website's traffic.
Avoiding duplicate content is essential for SEO success. Big companies often create multiple posts on the same topic, confusing search engines about which page to rank. By using canonical tags and combining similar content into one URL, you can eliminate duplicate content issues and generate more traffic in the long run. Additionally, performing 301 redirects can further enhance your SEO strategy.
Local SEO is crucial, especially for small businesses. Instead of targeting highly competitive industry head keywords, focus on optimizing your local listings. This includes providing high-quality images, accurate business hours, detailed product listings, and consistent branding. Inconsistencies in your local SEO listings can create problems with Google crawling and users finding your business. Gathering positive reviews can also greatly benefit your local SEO efforts.
Being a thought leader in your niche can significantly boost your SEO rankings. Write high-quality, long-form content with relevant keywords and links. However, don't forget to refresh your existing content regularly. Many big companies neglect this aspect, allowing small businesses to gain an edge. Update and improve your old content to attract more traffic and enhance user experience. Remember to focus on concise and informative content that delivers your message effectively.
By implementing these five hacks, small businesses can compete with larger players in the industry and achieve SEO success. Don't let their resources and brand recognition discourage you. With the right strategies and smart tactics, you can outrank your competitors and reach new heights. If you need help with your SEO efforts, consider reaching out to our ad agency, NP Digital. Start implementing these hacks today and witness the positive impact on your business.
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