3 LinkedIn Trends to Grow Your B2B WITHOUT Running Ads

LinkedIn recently announced three B2B
content trends for 2023 so if you are a
B2B company you're going to want to
watch to the end of this video and if
you're not B2B comment below and tell us
what kind of videos you'd like to see
from us next otherwise let's get into it
the first B2B Trend LinkedIn is
predicting for next year is storytelling
and humanization they said the
traditional ways of B2B marketing are
evolving and adapting to the digital
world in 2023 we expect to see more
humanization and storytelling in B2B
marketing as this is key for building
connections from humanized emails to
personal employee Journeys on social
media Brands will showcase their
authentic and Human Side to connect with
their audience effectively this is
something I agree with and actually have
already been saying for some time now
when a lead hears about your brand and
business for the first time they're not
familiar with you yet and therefore they
don't exactly trust your brand yet they
need to see your posts and hear of your
business name several times before they
start to take action engage with your
brand and ultimately hire you or buy
from you one of the best things you can
do to speed that process along is to
show the humanized parts of your brand
like LinkedIn suggested use personal
employee Journeys show behind the scenes
introduce your team and so on clients
want to know who they're working with so
incorporate storytelling and
humanization where possible the second
B2B Trend LinkedIn is predicting is
environmental social governance
otherwise known as ESG agenda LinkedIn
says with the growing demand for
corporate social responsibility from
consumers the ESG agenda will be
important for most B2B Brands B2B Brands
will have a clear and transparent
strategy to communicate ESG information
to clients investors and employees and
they will use social media to do so
according to data released from the
pwc's 2021 consumer intelligence survey
it was found that consumers and
employees expect companies to
proactively set ESG best practices 86
percent of employees also said they
prefer to work for companies with which
their interests and values align whereas
80 three percent of consumers said that
companies should be actively shaping ESG
best practices so LinkedIn is
specifically talking about environmental
practices here but I think it's also
indicative of a larger truth which is
that consumers care about brand values
one study found that two-thirds or 64
percent of consumers around the world
said that they would either buy from a
brand or boycott it solely because of
its position on a social or political
issue so clearly people care about more
than just whether your product is good
or if your services are a good deal they
care about what your brand represents
and specifically with the environmental
practices LinkedIn is talking about
consumers are becoming more and more
aware of the carbon footprint
transactions leave on the earth and as a
result they're becoming more and more
selective with their purchases and with
who they do business with it's
definitely something to think about if
your company is not already working to
meet ESG best practices now before we
get into the last B2B Trend first I want
to quickly mention that if you rather
have a professional marketing agency
just handle all of your B2B marketing
for you so you have time to focus on
what you do best we do that for small
businesses every single day and we are a
B2B company ourselves so we know
firsthand what it takes to build a B2B
company from the ground up and grow it
successfully so if that's something that
you're interested in letting us handle
for you I will put our contact link
below in the description all right now
the third B2B Trend predicted by
LinkedIn is diversity and inclusion they
said dni is an important aspect that B2B
marketers will leverage in the upcoming
year according to data released from a
survey of 11 500 Global consumers the
youngest respondents from 18 to 25 years
old to Greater notice of inclusive
advertising while making a purchase
decision it also revealed that 57
percent of consumers are more loyal to
brands that commit to addressing social
inequities in their actions in order to
gain loyalty and customers Brands will
choose to Showcase their workplace
diversity through their marketing
efforts in 2023. this doesn't really
come as a surprise to me and I'm sure
it's not a surprise to many of you
watching but if you haven't already
you'll want to highlight the diversity
and inclusion within your company online
to earn respect and loyalty from your
potential clients even if you don't have
a ton of team photos you can share yet
you can still be intentional with the
stock images or stock videos you choose
to show diversity in the meantime
alright please like subscribe and ring
the notification Bell if you found this
video helpful and I will see you guys in
the next episode