Customer satisfaction is a tool used to measure whether the customer was satisfied by the product that he/she has bought or not.
Customers in today’s time leave comments on social apps about how their interaction with a product had turned out. It may be better than their expectation, just up to the mark, or way below what they expected. Organizations can monitor the satisfaction level of their customers via phone calls or online surveys. This will help them make changes accordingly so that customers are happy with what they buy and the company does not lose its customers.
The Customer Satisfaction Score is an indicator that shows us the degree of customer loyalty. Companies use it to assess the degree of customer satisfaction with the experience with a given company (purchase, interaction, delivered product or service).
If you want to measure customer satisfaction score, you will need to send your customers a short questionnaire and they will be able to answer a service rating question such as ‘How would you rate the service / product you received?’ Customers should respond on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied. However, if you need to extend your survey you can also use a 10 point scale.
LiveAgent users can measure customer satisfaction using native integration with Nicereply. It is a customer satisfaction survey tool. The integration provides a survey template that can be sent to your customer base by email, embed a survey link in your email signature, or via live chat.
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