Customer satisfaction is a tool used to measure whether the customer was satisfied by the product that he/she has bought or not.
Customers in today’s time leave comments on social apps about how their interaction with a product had turned out. It may be better than their expectation, just up to the mark, or way below what they expected. Organizations can monitor the satisfaction level of their customers via phone calls or online surveys. This will help them make changes accordingly so that customers are happy with what they buy and the company does not lose its customers.Back to Glossary
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