How Guest Blogging is Key to SEO Optimisation

as any savvy inbound marketer will tell
you blogging plays an important role in
strengthening your website's search
engine optimization but did you know
that guest blogging can also provide
similar seo benefits
hey guys it's liv here from neighborhood
where we help brands find
sell and keep their people as simple as
its name guest blogging is a
collaborative marketing practice
where a brand will write content for the
purpose of publishing it on another
brand's blog
think of it like having a guest
appearance to your favorite talk show
giving your authentic perspective on the
topic at hand
one of the key benefits of guest
blogging is that it positions you as a
thought leader
by openly sharing your knowledge and
expertise on a different brand's
platform within your industry
others will progressively see you as an
expert in your field another benefit is
that it expands your audience
for the most part established brands
with informative relevant blogs
most likely have a dedicated audience
therefore when you share your ideas and
knowledge with this particular network
you inherently further your reach and
bring about brand awareness
the third benefit is that guest blogging
increases referral traffic to your
website
as well as gaining awareness having a
direct line to an existing audience
means that a whole lot of people will be
coming through your website additionally
if you start to grow a name for yourself
within an industry
other people will hear about you and see
what you have to offer which means
more website traffic and lastly and
maybe the most important benefit of
guest blogging is that it positively
influences your website's domain
authority
the concept of backlinks is when an
outside website makes links to your site
which indicates to search engines that
that piece of content
is vouched by others the more backlinks
your site has the more credible your
site appears
which builds your website's domain
authority and positively influences its
rank in search engines
as a guest blogger you can actively
create relevant backlinks to your site
and increase its domain authority
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that we've gone through how guest
blogging can benefit your brand
here are some steps to get you started
step one is to create a list of
businesses who you can
and want to write for these businesses
must relate to your market niche
not your direct competitors look for
ones that openly accept outside
contributors and have high domain
authority
using google search you can discover
businesses who accept guest bloggers by
simply typing in your target market
followed by the search term
guest post to find out if they have high
domain authority
insert their url into moz which is a
website that calculates domain authority
best practice is to go for the websites
that have domain authority between
21 and 70. websites within this range
normally have a reasonably sized
committed audience
and enough authority to justify you
creating a blog for them but before you
start hitting up all 70s in your list
it's important to note that the higher
the domain authority the more writing
guidelines you'll receive
and the more difficult it will be to get
a guest blogger position
due to competition step two is to get
your blog post ready to send away
an efficient way to get creative is to
work with content you've already
published
use it as a framework to build something
new off it this is also a good
opportunity to insert some backlinks to
your own website and get your own rates
up
and if you guest blog for other brands
you can even back link to these posts
the third step is to get friendly with
the companies you want to write for
post about one of their articles that
you liked on your socials and tag the
company in author
to really capture their attention you
want to build the foundations of a
hopefully fruitful and wondrous
relationship so try to engage with your
target company on multiple occasions
during a good amount of time
for at least two weeks step four is to
apply
once contact has been made send a
personalized email outlining who you are
why you're reaching out and the details
of your ideas as a guest blogger
step five engage with your audience get
in touch with the people who've
commented on your blog
via the host site or social media
because engagement is a two-way street
take the time to respond to audiences
comments even when they're not the most
positive
in the end more comments will strengthen
google's assessment of your relevancy
and step six is to nurture your
relationship with the hosting company
make sure that when you get the green
light don't waste the opportunity
create a positive and meaningful
experience with your contacts
create connections be genuine share
information
show an interest in what they do doing
so could lead to many other guest
blogging ventures in the future
so if you found this video helpful feel
free to share it with someone you know
that needs a hand with blogging or
search engine optimization
you can also subscribe to our blog where
you'll find a bunch more tools tips and
templates
to help you find sell and keep your
people just like neighborhood does
so that's it from me for now happy
marketing
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you