Create a Digital Marketing Plan to Grow Your Business
Learn how to create a digital marketing plan to grow your business. Understand your brand, identify your target audience, optimize your website and utilize social media. This video provides tips and strategies for effective digital marketing, including email marketing and creating a Google Business profile. Continually evaluate and update your plan to adapt to changing trends and customer needs.
Create a Digital Marketing Plan to Grow Your Business | Grow with Google
Topics
- Creating a digital marketing plan
- Understanding your brand and target audience
- Optimizing your website and utilizing social media
Video summary
This video discusses how to create a digital marketing plan for your business. It emphasizes the importance of understanding your brand, identifying your target audience, and setting clear goals for your marketing efforts. The video also provides tips on optimizing your website, using keywords for SEO, utilizing social media, and implementing email marketing. Additionally, it suggests creating a Google Business profile and establishing a schedule with assigned responsibilities. It concludes by mentioning additional resources for further learning.
Video trancript
want to know what goes into a digital
marketing plan keep watching to find out
[Music]
hi i'm keisha mabry haymore a grow with
google digital coach today we're going
to talk about how to create a digital
marketing plan for your business
before you make your digital marketing
plan it helps to take a good look at
your brand
ask yourself what makes your brand
unique what tone of voice you want to
use and what your core message is
your answers can help form a foundation
for what you want your marketing to
achieve
next figure out what types of people
you're trying to sell to
consider demographics like age gender
and location but also more subjective
qualities like interest attitudes and
opinions think about the best places to
reach your target audience online
whether that's social media websites
they like to visit or keywords that
they're searching
next decide what you want your digital
marketing to accomplish
for example you may want to boost sales
improve brand awareness or appeal to a
new audience
think about what you need to do to make
your goals a reality
if you're trying to appeal to a new
audience you might need to take new
photos update your product descriptions
and create a new ad campaign once your
goals and actions are mapped out make
sure your marketing channels are all
updated and working at full capacity
start with your website's user
experience
think about your customers journey as
they interact with your site
identify things you can do to improve
whether it's how you organize your
products the information you give
customers or your checkout process
remember to make sure your website looks
good on mobile devices
tools like google's mobile friendly test
can help you check
using google analytics can tell you what
keywords lead people to your site so you
can adjust your page titles and copy to
feature these
this search engine optimization or seo
will improve your organic search results
if you have the budget you can use these
same keywords to run search ads that
will help attract more site visitors
a service like google ads can help you
set a budget and figure out if search
ads are right for you
you can use social media to make posts
create conversations and reply to your
audience's comments and questions you
might consider if social media ads and
promoted posts are right for your
business
before you run any ads be sure to figure
out what your ad will say who you'll be
targeting what action you want people to
take whether your ads will update and
change and how you measure your results
think about if there's content like blog
posts or youtube videos that you could
create to entertain or inform your
target audience
decide who will create it what they'll
create where it will be posted and how
you'll promote it
email marketing you can promote your
content send a newsletter or release
information about a sell or special
offer
emails should always be useful timely or
interesting and should be sent at a
regular pace you can use your other
marketing channels to drive signups for
your email list by offering exclusive
deals and information the more your
marketing channels work together the
better when updating and optimizing any
channels think about how your audience
moves from one to another
for example from your social media page
to your website
if your business has a physical location
or service area creating a google
business profile will help you show up
on google search and maps for more on
that check out our video how to get
found on google search and maps there
you can display your hours share photos
let customers leave reviews and more
finally you'll want to create a schedule
of next steps and assign
responsibilities
your schedule can include things like
when you want to write and send certain
emails when you want to make social
media and blog posts and how often you
need to monitor and adjust your ad buys
decide who in your team should be
responsible for doing each step if you
can't run parts of your digital
marketing internally but have the budget
one option is to work with a digital
marketing agency
if you work with an agency you'll need
to teach them about your brand identity
and goals and work with them to
establish your schedule and the actions
you want to take to grow your business
for more information about identifying a
target audience and getting listed on
google search maps be sure to tune into
our other videos and subscribe to our
channel
you can also keep learning on the go
with the google primer app or check out
our google career certificates for job
ready skills you can put to work
see you next time
Dig Deeper
Creating a Digital Marketing Plan for Your Business
Before you dive into creating a digital marketing plan for your business, it's important to take a step back and evaluate your brand. What makes your brand unique? What tone of voice do you want to use? What is your core message? These answers will help form the foundation of your marketing goals.
Identifying Your Target Audience
Understanding your target audience is crucial for a successful digital marketing strategy. Consider demographics such as age, gender, and location, but also delve deeper into their interests, attitudes, and opinions. This will help you determine the best platforms and keywords to reach your target audience online.
Setting Goals for Your Digital Marketing
Decide what you want to achieve with your digital marketing efforts. Whether it's boosting sales, improving brand awareness, or appealing to a new audience, clearly define your goals. Once you have your goals in place, map out the actions you need to take to achieve them.
Optimizing Your Website for User Experience
Your website is a crucial touchpoint for your customers, so it's important to ensure a seamless user experience. Consider your customers' journey as they interact with your site and identify areas for improvement. This could include organizing your products, enhancing information provided to customers, or streamlining the checkout process. It's also essential to make sure your website is mobile-friendly.
Utilizing Search Engine Optimization (SEO) and Search Ads
Using keywords that lead people to your website can significantly improve your organic search results. Consider adjusting your page titles and copy to feature these keywords. If your budget allows, running search ads with these same keywords can help attract more site visitors. Services like Google Ads can help you set a budget and determine if search ads are the right fit for your business.
Harnessing the Power of Social Media
Social media platforms offer great opportunities to engage with your audience. Create posts, initiate conversations, and reply to comments and questions. Consider whether social media ads and promoted posts could benefit your business. Additionally, think about creating content such as blog posts or YouTube videos that entertain or inform your target audience. Decide who will create this content, where it will be posted, and how you will promote it.
Unlocking the Potential of Email Marketing
Email marketing can be a powerful tool to promote your content, send newsletters, and release information about sales or special offers. Make sure your emails are useful, timely, and interesting, and send them at a regular pace. Use your other marketing channels to drive signups for your email list by offering exclusive deals and information. Remember, all your marketing channels should work seamlessly together.
Creating a Google Business Profile
If your business has a physical location, creating a Google Business profile is essential to show up on Google Search and Maps. This profile allows you to display your hours, share photos, and let customers leave reviews. Make sure to optimize your Google Business profile for maximum visibility and customer engagement.
Establishing a Schedule and Assigning Responsibilities
Creating a schedule of next steps and assigning responsibilities is crucial to stay organized and keep your digital marketing plan on track. Determine when you will write and send emails, make social media and blog posts, and regularly monitor and adjust your ad buys. Assign team members to each step of the plan. If you cannot handle certain parts of your digital marketing internally, consider partnering with a digital marketing agency.
Continued Learning and Resources
To further enhance your digital marketing knowledge and skills, explore resources such as the Google Primer app or Google Career Certificates. These resources offer valuable insights and job-ready skills to help you grow your business.
Remember to regularly evaluate and update your digital marketing plan to adapt to changing trends and customer needs. By staying informed and continually refining your strategy, you can achieve your marketing goals and drive success for your business.
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