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Increase conversion rates with LiveAgent

Every business strives to improve their conversion rates by finding new ways to generate traffic to their site. However, when it comes to converting potential customers into existing customers, this method has low success rates.

The best way to improve conversion rates is to focus on tweaking aspects of your customer support strategy. A great example of this is implementing live chat and providing real-time support to shoppers.

Small tweaks like this can completely transform your conversion efforts. In fact, companies who said that they’re focused on improving their customer service reported an 11% higher conversion rate than companies who don’t.

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What are conversion rates?

Your conversion rate is the percentage of visitors on your website that complete a desired goal (sign up for a trial, sign up for a subscription, buy a product) out of the total number of visitors.

A high conversion rate indicates that your marketing strategies are successful and that your product is easily attainable on your website.

What's a good conversion rate?

Conversion rates vary by industry and business model, so you might have to do some research to see where you stand. A great resource for this is the Google Adwords Industry Benchmarks tool. However, conventionally a good conversion rate is somewhere between 2% and 5%.

How to improve your conversion rate

Raising your conversion rate means that more of your site traffic converts to meaningful actions that grow your business, whether that means filling out a form to become a lead or making a purchase.

A low conversion rate could point to either of these problems:

Non-enticing offer

Inefficient site design

Happy customers are the best customers

We offer concierge migration services from most of the popular help desk solutions.

The first steps to improve conversion

The best way to improve your conversion rate is to reconsider your offer. If your customers aren’t buying what you’re offering, it might mean that the offer is either too expensive or doesn’t bring enough value to your audience.

The second step is to optimize your site for conversions.

Reconsider your offer

– Lower price point

– Improve functionality

– Create extra incentives such as free shipping

– Create a simply irresistible offer that your customers can’t refuse

Optimize your site

– A/B test different elements

– Use strong CTAs

– Review header copy and button/form placement

– Make sure your content displays properly on mobile

Extra: Be knowledgable in every interaction

Apart from providing prompt answers to customers, it’s extremely important to value your customer’s time. If you want to win your customers over, make sure you’re aware of their past purchases and all their previous interactions with your company, regardless of the channel used.

By being prepared and knowledgeable, you’ll be able to wow your customers whenever they reach out to you for support.

Still lacking conversions?

Are you still struggling with low conversion rates, high bounce rates, or high shopping cart abandonment rates? If you answered yes, your potential customers are probably experiencing one of the following problems:

Lack of real-time support

No on-site support

Complicated check out process

Indecisiveness

It's all about reducing customer effort

Your customers are just one Google search away from finding alternatives to your product. Don’t give them a reason to wander off.

Simplify the checkout process

Don’t make the check out process complex. Avoid creating too many steps, asking unnecessary questions, or requesting registration prior to check out.

Provide omnichannel support

Give your customers multiple ways to contact you and provide prompt support across all channels. Utilize knowledge bases, customer portals, and FAQs for self-service options.

Chat with customers in real-time

Help out your customers in real-time. Answer any questions they might have about your products, shipping, or delivery to push them through the conversion funnel.

Increase conversion with the click of a button

Research shows that adding a live chat widget to your website can lift your conversion rate by 27%. Depending on your industry, this number can be way higher. With live chat’s marginal costs, it’s a no brainer.

So how can live chat increase conversion rates so easily? Shoppers tend to have many questions when shopping online. However, there’s only a limited time frame in which they can be answered. If they don’t receive immediate support, they’re likely to look for alternatives and purchase from competitors.

Learn more about real time chat

Provide self-help options

Your customers may have questions that can be answered by conducting a simple search on your website. However, if they can’t find the info they need, they’ll be frustrated and disappointed.

Provide them with a designated place such as a customer portal where they can view answers to frequently asked questions (FAQs) about shipping, sizing, and more. This type of support is very valuable as it requires 0 effort from your agents, and it’s available 24/7.

Learn more about customer portal software

Be proactive

If you see potential buyers on your site for longer than a few minutes, they’re clearly looking for something or conflicted about purchasing from you. Ease your customer’s worries by proactively inviting them to chat with you.

You can answer any questions they may have about your products or point them in the right direction.

Learn more about proactive chat invitations

LiveAgent combines excellent live chat, ticketing and automation that allow us to provide exceptional support to our customers.
Peter Komornik, CEO

The level of service you provide reflects on your product

Having a great product simply isn’t enough. Often times customers abandon brands because the level of service they receive is simply not good enough. Shoppers want to feel appreciated for doing business with your company. Therefore, to avoid churn and increase conversions, it’s important to create a customer-centric culture within your business.

Better service is worth more

86% of customers are willing to pay more for a better service experience.

Brand ambassadors

Customers, who receive good customer service, are more likely to recommend the brand and its products or services to others.

Higher customer LTV

The more satisfied your customers are with your service, the more they’ll purchase.

Bad service spreads like wildfire

Customers that have a bad service experience are 50% more likely to share it online with others.

Email ticketing

With LiveAgent, your emails, chats, calls, social media mentions, and messages from other channels will end up in one universal inbox.

Knowledge base builder

LiveAgent allows you to create multiple internal and external knowledge bases complete with FAQs, forums, articles, & suggestions.

Voice & video calls

Build a virtual call center as part of your multi-channel help desk solution. LiveAgent centralizes phone calls from your website or landline into a single place.

Reasons why companies choose LiveAgent

Integrate your favourite social media profiles into LiveAgent and reply to public comments on your posts, private messages, or Tweets directly from your account. Eliminate the need to follow and take care of multiple acounts on several portals and integrate them into LiveAgent. Facebook, Twitter, Instagram and Viber are all included in order to make the customer service as smooth, quick and efficient as possible.

Learn more about social media integrations

Analytics & reporting dashboard

Get an overview of your customer support department, the service you are providing and the satisfaction of your customers. See who is interacting with your company and monitor the happiness they are receiving. Focus on data, find out spaces for improvement and build on your powers. Bring a bit of fun to your company by enabling gamification features.

Learn more about analytics overview

Customer portal

Create customer portals so your customers have a centralized area for editing their contact info, creating payments, and submitting tickets. Building comprehensive customer portal can decrease the ticket load and also help you to provide customer service 24/7/365 even when your agents are offline. Start by creating knowledge base, include the FAQs, forums and add feedback & suggestion widget at the end. Everything is fully customizable to match your branding guidelines.

Learn more about customer portal software

What makes our help desk software the right choice?

Most reviewed and #1 rated

LiveAgent has been the most reviewed and #1 rated help desk software for small businesses in 2020.

Preferred by 21K businesses

Over 21,000 businesses across various industries have chosen LiveAgent for their customer support needs.

Packed with 180+ features

With 180+ features, 40+ integrations and endless customizations, the tool easily adapts to your business requirements.

Cloud-based and secure

Fully cloud-based, secure, easy to set up and use. Get started with LiveAgent in minutes.

Price to value ratio? Second to none

LiveAgent is an advanced help desk system that can help you improve your customer service and conversion rates at the same time. Our software is competitively priced, and a steal considering the vast amount of functionality it offers. Try LiveAgent today.

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