As a blogger, trying to achieve first page of results in Google is the ultimate dream. According to statistics from 2017, 75% of searchers never go any further than the first page results with 30% of visitors clicking on the first link. In short, if you’re not on the first page of results, you’re missing out on huge amounts of traffic.
In 2019 and beyond, the statistics are even more significant. According to Ahrefs, 99% of people don’t go beyond first page results.
For this reason, SEO should be a vital part of your blogging strategy. Optimizing your website and blog posts for SEO can help to boost your rankings in Google, getting you closer to the ‘holy grail’ first page results. However, there are some common blogging SEO mistakes that could be doing more harm than good. Are you making these overlooked blogging mistakes?
Mistake #1: Your articles are too short
Naturally, Google advocates longer pieces of content – as detailed content helps users with the query they are searching for. Backlinko found that pages ranking on page 1 had an average of nearly 1900 words! Effectively, any blog post under 500 words is going to be less effective and attractive to search engines than long-form content.
It seems clear that Google wants to present searchers with detailed, in-depth information that offers value to online visitors.

Mistake #2: You post too often
In the past, Google was heavily focused on websites that were regularly updated. It led to some bloggers posting multiple times per day in order to try to remain relevant. This resulted to a culture of article-churn where thousands of poor-quality blogs were posted daily.
Now, Google seems to have reversed the impact of this somewhat (either intentionally, or just as part of algorithm weighting). Search results now give prominence to well thought-out, quality articles. When writing your blogs, concentrate on quality not quantity, a great place to start is writing content for your audience and not for search engines.
This obvious move towards quality over quantity caused Rand Fishkin, co-founder of Moz, to coin the term “10x content”. He explains the term as; “How can I create something 10 times better than what any of these folks are currently doing”?
This type of content takes time to plan, research and craft, so don’t worry about blasting out lots of content. Worry about making it great!
Mistake #3: You don’t conduct keyword research prior to writing
Even though Google now understand language more than ever thanks to the introduction of RankBrain, SEO is still highly reliant on keywords. Google is constantly looking at the content of your website, including keywords and synonyms of keywords, so it knows what your website is about. It uses these keywords to index your website appropriately.
In order to make sure Google finds you, choose your keywords carefully so it accurately describes your blog posts. If you research keywords thoroughly, there’s a good chance you might find some nice opportunities.

Mistake #4: You use too many keywords!
Despite the last point, there’s a keyword ‘fine-line’ around this topic! Google can easily tell if you’re ‘stuffing’ your blog content with keywords to attempt to play their intelligent algorithms. Your first priority is quality content and whilst keywords are vital, you have to find a natural balance. Don’t make your content unreadable because you filled it full of repetitive key phrases. A great way to ensure you have an organic keyword profile within each post is to create paragraph headings. These help to break up the content for readability but also strengthen your on-page SEO as your can assign H2 and H3 title tags.

Mistake #5: You don’t link to other great websites & their content
Your website’s link architecture and profile is a huge deal for Google and SEO. Google use links to determine how popular your website is, and how much authority you have. In other words, lots of strong backlinks to your site should equal higher rankings.
By organically linking to similar, more established sites which you trust to offer as a point of reference for your own content, you are encouraging Google to trust your content more. It is therefore important not to forget to link to other websites. In addition, by naturally creating outbound links within your content, you are organically creating relationships with other webmasters who are then more likely to link back to your website in one of their other posts. Don’t forget that it is links that make the World Wide Web go round!
To avoid making mistakes and ensure that your website is in search engines’ good books, go through a WordPress SEO checklist. It will help you stay on track and make sure you didn’t overlook anything important.
That’s all for now, folks. How are you going to tackle these big SEO blogging mistakes? Don’t underestimate the power of SEO to help you rank on page 1 of Google results and drive more traffic to your blog.
Improve SEO rankings with knowledge base articles
Create long, beautiful, how-to-guides and articles filled with relevant keywords, and watch your SEO rankings improve! With LiveAgent, it’s easy.
Guest blogging email templates
A large hotel chain improved their performance by implementing the Net Promoter Score and leveraging external data. They reduced their survey to three questions.
Best WordPress internal linking plugin
The Internal Links plugin from Quality Unit is a tool designed to improve SEO efforts by automating the process of adding internal links to articles. Its features include automatic linking, diversification of anchor texts, blacklisting of specific URLs, bulk import of target keywords, enabled taxonomies, and more. Users can also set custom link targets and a specific number of links per paragraph or article. The plugin is designed to save time and increase efficiency when it comes to internal linking for WordPress sites.
Avoiding unprofessional and ineffective email practices is crucial. This includes using clear subject lines, maintaining a professional tone, and being concise. Additionally, it's important to avoid slang, emoticons, excessive capitalization, and irrelevant media. Proper email etiquette also involves avoiding errors such as forgetting attachments or including too many recipients. Proofreading and avoiding sending angry messages are also essential.