Surveys and interviews that are filled by customers are called customer service surveys. They help to monitor and track the satisfaction of the customers.
The purpose of customer service surveys is to know the experience the customers had and how a company can improve to provide better quality services for their customers.
If a customer had a bad experience with the customer service provided by a company, he/she most likely will not recommend that company or its product to anyone else. In fact, when people in his/her social circle will hear about the experience, they most likely won’t opt for the products of that company either.Back to Glossary
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