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Thank You Notes and Cards

Why to Send Thank You Notes for Customers?

While appreciation emails are also a great way to show gratitude to customers, emails are usually read (if read at all) and deleted. However, a well-crafted, printed thank you card or a handwritten thank you note is more likely to be kept at least for a while and serve as a reminder of your brand. Since receiving such appreciation notes has become quite a rarity which is not expected by the majority of customers these days – it’s an effective marketing strategy that can truly impress customers, improve their loyalty and generate more referrals to your business.

Handwritten or Printed?

Depending on the type and the size of your business, you may consider either sending printed business thank you cards or handwritten thank you notes. For a large organization looking to thank over 500 customers, printed cards would naturally make more sense. Handwritten notes are more suited to small business, solopreneurs, personal services and B2B companies with a modest customer base.

In general, if time, budget and resources allow, a handwritten client thank you note would make a better option as it will always make a bigger impact. The true authenticity in handwritten notes is what can make customers feel truly special and emotionally invested. And emotion is considered the biggest driver of loyalty in many industries. In fact, a study by CapGemini found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, and 80% will promote brands they are loyal to among their family and friends.

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Business Thank You Notes Samples

Below are some business thank you card wording templates you can use as the basis for creating your own appreciation notes for delighting your customers:

Thanking for being a loyal customer

Hi ****,

Just a note to say hello and to let you know how grateful we are for having you as our loyal customer for the past few years.

We truly enjoy working with entrepreneurs like you who are committed to growing their successful business and we wanted to thank you for letting us help you.

Best wishes,


Thanking a customer for a purchase

Hey ****,

I’ve noticed your name come up quite a few times in recent months, so I just thought I’d take the time to personally thank you.

Judging by your purchases, I must admit you have an excellent taste in clothes! Remember that you can always swap them over, if something doesn’t fit.

Take care,


Thanking a client for a referral

Dear ****,

Over half of my business comes from repeat clients and referrals. I greatly appreciate you thinking of me and sending a new client my way. I am sure I can help your friend find that unique beachfront home he is looking for. I already have a few beautiful properties in mind to show him.

Thanks again for your trust!

All the best,


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