Instagram is a social media network that can make or break a company. HootSuite reports that 80% of Instagram users base their purchase decisions on what a company’s Instagram looks like.
Customers often check the comments section of different posts to see what others say about the business and its products. Customers also tend to make judgments about companies based on whether they respond to customer comments.
Even though some companies have low engagement rates on Instagram (the average engagement rate for an Instagram post by a business account is 0.96%), it’s still essential for them to have an Instagram account and use it like any other support channel. According to industry research, 34% of customers use Instagram to contact businesses, so it’s essential to cater to this audience.
Instagram influences purchasing decisions
Your company’s Instagram influences
80%
of Instagram users’ decision to buy your product or service.
HootSuite
Instagram business engagement
The average engagement rate for an Instagram post by a business account is
0.96%
HootSuite
Using Instagram to contact businesses
34%
of customers use Instagram to contact businesses.
Khoros
Customer service statistics 
Call center statistics 
Help desk statistics 
Live chat statistics 
Knowledge base statistics 
Social media service statistics 