^Instagram^

Instagram

Instagram is a powerful tool that can impact a business positively or negatively. Hootsuite found that 80% of Instagram users base their purchase decisions on a company's Instagram account. Customers often look at the comments section and check whether companies respond to customer comments. Despite low engagement rates, businesses should have an Instagram account and cater to its audience, as 34% of customers use Instagram to contact businesses. Overall, companies should take advantage of the opportunities presented by Instagram.

Instagram is a social media network that can make or break a company. HootSuite reports that 80% of Instagram users base their purchase decisions on what a company’s Instagram looks like.

Customers often check the comments section of different posts to see what others say about the business and its products. Customers also tend to make judgments about companies based on whether they respond to customer comments.

Even though some companies have low engagement rates on Instagram (the average engagement rate for an Instagram post by a business account is 0.96%), it’s still essential for them to have an Instagram account and use it like any other support channel. According to industry research, 34% of customers use Instagram to contact businesses, so it’s essential to cater to this audience.