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How to collect reviews

There are many ways for a business to collect reviews from their customers, but not all of them are always easy to apply for every occasion. Here are some ways to help you request feedback from your customers and learn more about perfecting your products and services along the way.

1. Have a reviews section on your website

The very first thing you should do in order for you to be able to collect the reviews you wish for is to have a section or form on your website where people will be able to submit their reviews easily. Apart from showing user reviews underneath your products and services, you should also make sure that your customers can also leave some more general reviews regarding your brand and overall services.

This is exactly why having a special spot on your website will be helpful, as you will easily have your user reviews all in one place. On top of that, user reviews that talk mainly about your brand and customer services instead of the particular products/services you provide will help you get a better insight into how your customers think.

2. Make your current reviews public

Another thing you should consider doing is making sure that whatever reviews you get are always available for your customers to find and read. This means that all of the customer service reviews you get should be automatically transferred in a review section under your products/services on your website, possibly in a user feedback section.

This can motivate other customers to leave a review as well, especially if they see you take the time to reply and help people out in whichever way you can. Whether a review is positive or negative, it can still help you improve and make your services even better, so don’t be afraid to post it online.

3. Use customer feedback surveys

Creating a good customer survey might not be the easiest thing, as there are many factors you will need to take into consideration. First of all, there are so many different questions you could ask your customers and answers you can expect. But in any case, you will have to think carefully about what you should be asking.

Your surveys should also be longer in length rather than just a few pop-up windows throughout your website. This way, you can ask more specialized questions and get better and more uniform results.

Depending on whether you do business all around the world or not, you should also make sure to always keep track of such data from all of your customers. Not only should you create a localized survey for each country you work with, but you should also translate the reviews you receive from all over the world in your language of choice. The best way to tackle both of these things is working with either a professional translator or a professional translating service such as PickWriters, which will help you localize your survey’s content without any mistakes and other issues.

4. Do email follow-ups

After a customer has completed an order, you should make sure to always reach out to them by email; thanking them for their purchase and letting them know you are there to help them out with everything they might need along the way. Automation for your emails in this instance is a great way to always collect reviews after a sale has been completed. It will help you keep track of all of your customers’ activities on time.

Not only will that email verify their purchase in their eyes, but it will also make them put more trust into your brand and be more open towards giving you feedback after they have received their goods.

In order to help you get a better understanding of how you can phrase your feedback email to make it polite, friendly, and also helpful; here is a template example:

If you would like to find out more, read Email Feedback Templates.

Email feedback is a very useful tactic and this review request is a great follow-up. One which can really help you keep track of the customer’s needs and also show them that you are there for every part of their experience with your brand. Such interactions will help your customers feel a lot better about getting back to you with some useful feedback.

5. Create polls on your social media accounts

Social media platforms have a lot of power and they can truly help you with simplifying the feedback-receiving process by a lot. Platforms such as; Facebook and Twitter give their users the option to host timed polls, where they are able to ask questions and receive answers very easily.

Polls can help you gather feedback on questions or problems you might experience regarding any topic of your business activities. For example, you can ask anything from “How do you find our shipping process?” to “What other products would you like us to create in the future?” Both of these questions will be easy to answer through your social media pages and can help you improve the services you provide your customers with.

6. Utilize usability tests

Usability tests might sound complex and hard to achieve but in reality, they make up for a very simple method of collecting feedback on the services/products your offer. In order to make this easier to understand, usability tests are essentially free trials or your products and services which you will hand out to potential customers and your overall target audience.

By using your products/services for free (for a certain amount of time), people will be more clear on whether they enjoyed them or not. The only thing you will expect from them, in the end, will be an honest customer product review. This way you can collect reviews for your business easily and quickly.

In most cases, people will be satisfied with these free trials and will more than likely end up wanting to continue using your products and services in the long run. Along with that, they will be more likely to share their experience on their social media accounts, therefore bringing more interested people your way.

Don’t bribe people for a positive review

Collecting good reviews from your followers should be honest and not forced. The point of getting feedback is being open to criticism and accepting that not everyone will be happy with what you are offering them. Bribing people for a positive review will never help you fix any real issues your products/services might have. Thus, you will end up having fewer sales and many useless yet positive reviews.

Good customer service reviews should come naturally and you should never go out of your way to get online reviews, especially if they are paid. Even if you come to find that you have some negative reviews on Yelp or even on your website, you should use them in a positive way.

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