What Is Inbound Marketing Explained!

think about the last big purchase you
made you probably had a problem or need
did a little bit of research to figure
out how you could fix it and then made
the purchase from there
this is a classic example of inbound
marketing
welcome to inbound explained by
cyberclick in this video
we're going to explain everything you
need to know about inbound marketing
including what it is the four stages of
inbound marketing and the three major
keys
let's get started
so what is inbound marketing inbound
marketing is a non-invasive form of
marketing that's based on providing
the right content at the right time it
aims to attract users to your website
using content that moves them along
the buyer journey instead of going to
the users we let the users find us
inbound marketing is an all-inclusive
term that actually encompasses
many different marketing tactics
including content marketing
seo marketing automation and more
there are four major stages to inbound
marketing attract
convert close and delight let's dive a
little bit deeper into those stages
in the attract stage we use interesting
or relevant content to attract users to
our website
this content can take many different
forms including blog articles
social media videos and more the most
important thing
is that the content builds trust within
the user for our brand
this content is how we turn a stranger
into a regular website visitor
we then move to the convert stage which
is where we use more content to help
the user solve the problem while also
allowing us
to get a little bit more information
about the user often this content has to
be downloaded using a form
which is what turns a visitor into a
lead
in the closed stage we use lead
nurturing lead scoring
marketing automation and relevant
content to help the user
make a purchase and move them along the
buyer journey this is when we turn
a lead into a customer
and finally inbound marketing doesn't
end with the sale
we want to make sure that we're
constantly delighting the customer which
is the final stage of inbound marketing
in this stage we'll continue to use
inbound techniques to help foster
loyalty
remember it's much easier to keep a
customer than to earn a new one
so now that you know how inbound
marketing works let's review the three
major keys of an inbound marketing
strategy
key one is content this is huge in stage
one
and stage two content is how you attract
users to your website and also how you
convince them
to give you their information because
content is so
important two huge factors within
inbound marketing are actually content
marketing
and seo we want to constantly be
creating new
relevant and engaging content that is
optimized for seo
so that users can actually find your
content on the search engines
some example of content that can attract
users are blog posts
youtube videos and social media posts
content like ebooks
webinars checklists and white papers are
great for converting
users into leads
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speaking of converting how exactly do
you get that information to turn these
users
into leads this is where ctas forms
and landing pages come in ctas or call
to actions
are small pieces of text images or
buttons that you can include
into your content that encourages users
to take a specific action
such as downloading an ebook or signing
up for a webinar
when users click on these buttons they
then get taken into a landing page
a landing page is where you host
information about a piece of content and
where your form
exists users can learn more information
about the content you're offering
and when they decide to get it they have
to fill out a form
it's important to properly optimize your
landing pages so that users who arrive
on the page
actually fill out the form the form is
what allows you to get more information
about your lead
typically a form will ask questions to
the lead like what's their name
job position company and any information
that will be relevant to your sales team
the final major key of inbound marketing
is marketing automation
marketing automation is what helps your
lead make the final step
into closing the sale in inbound
marketing you can use marketing
automation to set up lead nurturing
emails
sales workflows and lead scoring and
there you have it this is just an
introduction into the world of inbound
marketing
all of these tactics and techniques that
i've mentioned today can be performed on
hubspot
so if you want any more insight into how
these specific tools work within the
platform
go ahead and check out some of our other
videos or click the subscribe button
if you have any more questions about
inbound marketing or any ideas for us to
cover go ahead and leave it in the
comment section below
see you in the next video