Klaviyo is an email marketing automation tool with a focus on e-commerce. This tool helps businesses to deliver more personal experiences via email, SMS, in-app notifications, and web.
Klaviyo helps you manage your customer base, listen to them, and tailor the experience to specific audiences according to your needs. It does so via a variety of features and tools.
Klaviyo’s form builder allows you to gather more information about your customer base and grow your email list. You don’t even need to have coding skills.
You can target customers based on any event, profile, metric, location, or date. Use segmentation to build customer groups.
The software automatically predicts important analytics, such as churn rate, customer lifetime value, and gender prediction.
Klaviyo’s Flow Builder allows you to automate your communication via pre-built templates which you can further personalize and target on a specific part of your customer base.
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