Want to know how your customers and leads feel about your website, product, or overall company’s vision?
In this guide, I’d like to share three different ways in which you can get them to provide you with this valuable feedback.
Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many companies spending tens of thousands of dollars on consumer research because it’s an insight into what is working well about something and what needs to be done to improve it.
The input of leads and customers helps to ensure that the end product or service will really meet their expectations, meet their needs, and help to solve their issues.
In fact, one happy customer tends to share their positive experience with 9 people, while an unhappy one will share the negative experience with 16 people.
For businesses, customer feedback:
If this sounds good, let’s now move on to how you can ask customers questions and get that precious feedback.
There are five great ways in which your online business can collect customers’ feedback:
Below, we’re going to discuss each of them more in depth.
One of the quickest ways to get quality customers’ feedback is to host surveys directly on your website. No programming background or any special skills are needed because services like Survey Monkey provide options for easy creation and incorporation of custom surveys on your website.
Here’s an example of a simple on-site customer survey:
The key to collecting maximum useful data and information from customers is asking short but insightful questions and not wasting their time by making them feel like they’re doing work.
Here are easy and great tips to ensure that you gather enough data:
These are getting increasingly popular these days because they don’t interfere with customers’ experience on the website and become active only if clicked on. Besides, they allow website visitors to provide immediate feedback and even report bugs on the site.
“Feedback boxes and live chat are the most popular customer communication options,” says Patrick Bledsoe, a customer support expert at essay company College Paper. “For example, clients looking for immediate assistance such as assignment help want to speak to a representative as quickly as possible, so they use these options.”
Here’s an example of a great feedback button placement on TNT’s website:
When you click on the button, the website offers three options for leaving feedback: specific feedback, generic feedback, and getting in touch with customer service.
To take advantage of this great option for collecting customers’ feedback, follow these tips:
The new box offers to rate the website using the following options: 1 (hate), 2 (dislike), 3 (neutral), 4 (like), and 5 (love). When you click on a value, a drop down menu appears with several options: Suggestion, What We Are Doing Well, Bug/Error on Website, Question, and Other.
Let’s say we select “Suggestion” option
Now, we are presented with a text box where we can type our suggestion and let the business know what we think about the website.
And we’re done! Clicking Send button ends the feedback session. Overall, the entire process lasts a few minutes, tops.
One of the easiest ways to get feedback directly from users about the product or services in the real world is by leveraging QR Codes. Thanks to the pandemic, the two-decade-old technology QR Codes are back to the mainstream.
Following the success of QR Codes as menus at restaurants, businesses are now using them in other interesting ways. Collecting feedback in the physical world is one of them. Create a QR Code for the survey and paste them on your product, posters, or store windows.
When the users scan the QR Code, they are redirected to a set of questions. An enhancement of QR Codes is dynamic QR Codes, which allow you to change questions or the form altogether without changing or reprinting the QR Code.
There are many ways in which you can gather information from the target audience directly. For example, many businesses use emails; here’s an example email sent out by a popular online service Thumbtack:
Organizing meetings and events is also a good option if you have a considerable number of local customers.
While implementing these customer feedback collection tools, keep in mind that you shouldn’t ask the following:
Since asking the right questions can be difficult, here are some options for you to check out. They focus on customer experience, website improvement, and marketing considerations.
Collecting customers’ feedback is a critical piece in the conversion research puzzle. Keep in mind that the tone of your communication with customers should be conversational because it’s much more to engage them.
To make sure you’re doing everything right, try to experiment with different ways of collecting feedback and different question types. See what works best and use the feedback to enhance your business!
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