LiveAgent Guest Blogging Guidelines

Thank you for your interest in contributing to our blog. We love guest posts but we’re picky about their quality. We aim to provide informational and unique content to our audience: SaaS business owners, professional marketers, and customer service experts. Since we prefer quality > quantity, we do not post generic content that can be found anywhere on the internet.

Please review the following step-by-step guide before sending us your topic ideas.

If we don’t respond to you within 4-5 days, we have not accepted your guest post.

Topic idea checklist:

• read our blog to find out what topics we have covered in the past and what types of content are relevant to our readers – please refrain from sending already published or irrelevant content
• suggest 3-5 catchy topic ideas that you feel knowledgeable about and are relevant to our industry, which include customer service/support/success, help desk solutions (live chat, customer portal, call center), digital marketing, SaaS, etc.
• highlight the main keyword of each topic you send
• we are not looking for articles with low-volume keywords, therefore please double-check the keyword volume and difficulty (for example, by using free aHrefs tool)
• keep in mind that the goal of the guest post is not only to provide exposure and links but also to increase organic traffic; therefore also research potential low-competition keywords with high search volume before submitting the completed brief
• share some of your previous publications with us in your email
• send your pitch in email to hello@liveagent.com with “ice cream” added to subject line
• when we approve a topic, we let you know in an email and send you a Guest post brief to fill out
• the deadline & exact posting date will be scheduled once the Guest post brief is reviewed

Guest post content checklist:

• LiveAgent is always written as one word
• 2000+ words
• SEO optimize your article as outlined in the Guest post brief
• write in second-person point of view (you/your), conversational tone, and American English
• keep your sentences short and easy to understand – NO FLUFF!
• the article has to be naturally related and connected to our niche, product, and services
• limit your paragraphs to max. 5 sentences (great free tool – Hemingway Editor)
• for better UX, use different formatting options: strong text, bullet points, numbered text
• maintain a consistent font type and size in the piece
• all headers should be lowercase, except for the first word of the header and any proper nouns or acronyms (list out all acronyms)
• only the first letter of a new sentence should be capitalized
• write actionable tips, statistics, and other interesting facts that provide value for the reader
• run a grammar, readability, and plagiarism check
• proofread and double check before submitting the final draft

Visual content checklist:

• include: videos, presentations, infographics, and gifs; discussions, quotes, tweets, (pricing) tables, graphs, tips, statistics
• topic-related products can be mentioned – preferably if they aim to explain the topic on real-life examples—no promotional context.
• 5+ images in the article – copyright-free pics, screenshots with links, own images (each image should be up to 100kb with a proper file name, attribution, and alt tag), screenshots with arrows are fine
• the images must be helpful and relevant
• avoid stock images and low-quality images
• send all visuals as attachments to the email when sending the finished draft

External link placement rules checklist:

• we do not accept paid/sponsored collaborations at all
• relevancy and informational value of the backlink (preferably non-promotional links)
• the placement of the link should look natural
• to maintain a high level of quality, we do not accept link requests from websites outside of our niche. That includes keywords we already target organically.
• promotional links have nofollow attributes for search engines
• check the anchor text and keywords (related phrases, keywords, synonyms), for example, ticketing software (ticketing system tool, ticketing tool…). Avoid words such as “click here,” “here are,” “check here,” etc.
• external links should not be included in the opening paragraph, header, footer, sidebar of the page, or conclusion
• preferably, organic traffic is more than 1K, but the link acceptance depends on the site’s overall quality
• add 2-5 dofollow external links (to authoritative/topically related websites) and preferably fresh content (not older than 3 years, and use multiple sources, not just one)
• avoid linking to our competitors as source content (we would remove the link and find a new source to link to)
• backlink insertions are only accepted on blog posts tagged with “growth”, “support”, “live chat” and “help desk”.
• max. 2 outbound links to 1 domain
• links in the author’s bio are not supported
• for .com domains, min. DR60+ (Ahrefs)

General checklist for final draft:

• include your bio (max. 300 characters) and headshot
• the finished draft should be sent as a Google doc, with the share permissions updated for commenting and feedback
• send it to hello@liveagent.com
• the final article can be rejected for the following reasons:
– duplicated or plagiarized content
– content is written solely for link building purposes
– content biased, offensive, or not up to our standards
– sent after the agreed deadline

note: LiveAgent team reserves the right to edit your content to fit our blogging style

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