What is SPAM and how it differs from Email Marketing

What’s in your spam folder? Have you ever dropped  in there to check the beast that lives there?  
Based on my spam folder, I have won $50k and  a bunch of gifts, and I need to pick up some  
parcel in Amsterdam. 🤷‍♀️I find this funny as  I know this has nothing to do with real email  
marketing, and I’m gonna share everything  I know in this video. Let’s start, then.
Hello, marketers. I’m Alex, and welcome to the  SendPulse channel. Here we talk about all sorts of  
marketing tips and tools, and we’re happy to have  you as a part of our community. Subscribe to our  
channel to have new marketing videos every week. So, spam.
I bet you’ve seen this image on multiple  occasions, mainly regarding unwanted emails.  
But how did it end up there? Is this  some sort of modern artwork created by  
someone like Andy Warhol? Let me tell you — no! 
Much to my surprise, Spam stems from  spiced ham, a trademarked meat product  
consisting primarily of ground pork and ham. In the late years of the Great Depression,  
Spam was very well-liked as it was  cheap and easy to use. By 2012,  
stats claim around 8 billion  cans had been sold worldwide. 
In military slang, spam meant daunting tasks  no one wanted to carry, like having to stand  
guard in a thunderstorm. And Monty Python’s  “Flying Circus” series ridicules spam as it  
appears in every restaurant meal throughout  the series despite the customer’s desire.
I think you can connect the dots now. I hope  you’ve enjoyed my story, which brought us to  
spam as we use it today. If you did enjoy  this history lesson, hit that like button! 
SPAM is unsolicited, unwanted email that's sent  out to a large number of people. It's usually  
promoting something or trying to scam you out  of your money. And if you're not careful enough,  
clicking on a SPAM email can lead to all  sorts of problems. Like viruses, phishing  
scams, and identity theft. So, just like with the mentioned meat product,  
it's usually best to avoid SPAM altogether. 47.3% of all email circuit is spam, and this is a  
huge digit. And as of 2023, Russia takes the lead  in having the highest number of outgoing spam.
Spam is sent for a variety of reasons,  but the main purpose is usually to make  
money. Some of the most common  reasons why spam is sent include:
Advertising: Companies may send spam to promote  their products or services to a wide audience. 
Phishing: Cybercriminals may send spam to trick  people into providing personal information or  
login credentials for their online accounts. Scams: Some spam messages may be designed to trick  
people into sending money or providing personal  information in exchange for a promised reward. 
Malware distribution: Some spam messages  may contain links or attachments that,  
when clicked, download malware onto the  recipient's computer or mobile device. 
SEO manipulation: Some spammers may send links  to websites to artificially inflate their search  
engine rankings, which can generate revenue  through advertising or affiliate marketing. 
Spam rubs shoulders with email  marketing as they both involve  
sending emails to a large number of people. Email marketing is a legitimate marketing  
tactic that is designed to provide value  to the recipient and build a long-term  
relationship with the customer, while spam is  unsolicited, often illegal, and designed to  
make a quick profit for the sender. However, there are some key  
differences between the two: Consent: Email marketing is  
typically done with the recipient's consent,  whereas spam is unsolicited. In other words,  
people sign up to receive marketing emails from  companies that they are interested in, whereas  
spam is sent without the recipient's permission. Content: Email marketing messages are usually  
well-crafted, informative, and aimed at  providing value to the recipient, such as a  
discount or other offer. Spam, on the other hand,  is often generic, poorly written, and focused on  
making a quick sale or scamming the recipient. Frequency: Email marketing is typically done on  
a regular schedule and with a set frequency,  such as weekly or monthly newsletters. Spam,  
however, is often sent in a massive burst  with no discernible schedule or pattern. 
Legality: Email marketing is usually  done in compliance with anti-spam laws,  
which require companies to obtain explicit consent  from recipients before sending marketing emails.  
Spam, on the other hand, is often  sent in violation of these laws. 
So, to sum it up: SPAM is  bad. Email marketing is good. 
Let's say you're a business owner,  and you want to start a polite email  
marketing campaign. Where do you even begin? Obviously not sending tons of emails from your  
Gmail account. I hope you know that. If not, sit  tight till my next video, where I will tell you  
how to avoid spam folders! And to start off,  
you will need services like SendPulse. Sendpulse has all sorts of tools and  
resources to help you create effective email  campaigns that will engage your customers and  
boost your sales. Its drag-and-drop editor makes  it easy to create professional-looking emails,  
even if you don't have any design experience.  And their automation features let you set up  
emails to be sent out automatically based on  certain triggers, like when a customer makes  
a purchase or signs up for your newsletter. Plus, they've got all sorts of analytics  
and reporting tools to help you track  the success of your campaigns and make  
data-driven decisions to improve your results. Basically, SendPulse takes all the guesswork  
out of email marketing, so you can  focus on running your business and  
leave the marketing to the experts. Buckle up for my next video, where  
I’ll tell you how to avoid spam folders  and run white email marketing campaigns. 
And if you want to run a professional email  marketing campaign, SendPulse is the way to  
go. Get started for free! Thanks for tuning in,  
folks. And thanks for staying together  with our channel. See you in the next one!