Learn the differences between SPAM and Email Marketing. SPAM is unsolicited, while Email Marketing is a legitimate tactic to provide value and build relationships. Understand the key variances in consent, content, frequency, and legality. Discover how SendPulse can help create effective email campaigns.
The video discusses the latest marketing trends and strategies. It highlights the importance of social media marketing, content creation, and data analytics in achieving marketing success.
What’s in your spam folder? Have you ever dropped in there to check the beast that lives there?
Based on my spam folder, I have won $50k and a bunch of gifts, and I need to pick up some
parcel in Amsterdam. 🤷♀️I find this funny as I know this has nothing to do with real email
marketing, and I’m gonna share everything I know in this video. Let’s start, then.
Hello, marketers. I’m Alex, and welcome to the SendPulse channel. Here we talk about all sorts of
marketing tips and tools, and we’re happy to have you as a part of our community. Subscribe to our
channel to have new marketing videos every week. So, spam.
I bet you’ve seen this image on multiple occasions, mainly regarding unwanted emails.
But how did it end up there? Is this some sort of modern artwork created by
someone like Andy Warhol? Let me tell you — no!
Much to my surprise, Spam stems from spiced ham, a trademarked meat product
consisting primarily of ground pork and ham. In the late years of the Great Depression,
Spam was very well-liked as it was cheap and easy to use. By 2012,
stats claim around 8 billion cans had been sold worldwide.
In military slang, spam meant daunting tasks no one wanted to carry, like having to stand
guard in a thunderstorm. And Monty Python’s “Flying Circus” series ridicules spam as it
appears in every restaurant meal throughout the series despite the customer’s desire.
I think you can connect the dots now. I hope you’ve enjoyed my story, which brought us to
spam as we use it today. If you did enjoy this history lesson, hit that like button!
SPAM is unsolicited, unwanted email that's sent out to a large number of people. It's usually
promoting something or trying to scam you out of your money. And if you're not careful enough,
clicking on a SPAM email can lead to all sorts of problems. Like viruses, phishing
scams, and identity theft. So, just like with the mentioned meat product,
it's usually best to avoid SPAM altogether. 47.3% of all email circuit is spam, and this is a
huge digit. And as of 2023, Russia takes the lead in having the highest number of outgoing spam.
Spam is sent for a variety of reasons, but the main purpose is usually to make
money. Some of the most common reasons why spam is sent include:
Advertising: Companies may send spam to promote their products or services to a wide audience.
Phishing: Cybercriminals may send spam to trick people into providing personal information or
login credentials for their online accounts. Scams: Some spam messages may be designed to trick
people into sending money or providing personal information in exchange for a promised reward.
Malware distribution: Some spam messages may contain links or attachments that,
when clicked, download malware onto the recipient's computer or mobile device.
SEO manipulation: Some spammers may send links to websites to artificially inflate their search
engine rankings, which can generate revenue through advertising or affiliate marketing.
Spam rubs shoulders with email marketing as they both involve
sending emails to a large number of people. Email marketing is a legitimate marketing
tactic that is designed to provide value to the recipient and build a long-term
relationship with the customer, while spam is unsolicited, often illegal, and designed to
make a quick profit for the sender. However, there are some key
differences between the two: Consent: Email marketing is
typically done with the recipient's consent, whereas spam is unsolicited. In other words,
people sign up to receive marketing emails from companies that they are interested in, whereas
spam is sent without the recipient's permission. Content: Email marketing messages are usually
well-crafted, informative, and aimed at providing value to the recipient, such as a
discount or other offer. Spam, on the other hand, is often generic, poorly written, and focused on
making a quick sale or scamming the recipient. Frequency: Email marketing is typically done on
a regular schedule and with a set frequency, such as weekly or monthly newsletters. Spam,
however, is often sent in a massive burst with no discernible schedule or pattern.
Legality: Email marketing is usually done in compliance with anti-spam laws,
which require companies to obtain explicit consent from recipients before sending marketing emails.
Spam, on the other hand, is often sent in violation of these laws.
So, to sum it up: SPAM is bad. Email marketing is good.
Let's say you're a business owner, and you want to start a polite email
marketing campaign. Where do you even begin? Obviously not sending tons of emails from your
Gmail account. I hope you know that. If not, sit tight till my next video, where I will tell you
how to avoid spam folders! And to start off,
you will need services like SendPulse. Sendpulse has all sorts of tools and
resources to help you create effective email campaigns that will engage your customers and
boost your sales. Its drag-and-drop editor makes it easy to create professional-looking emails,
even if you don't have any design experience. And their automation features let you set up
emails to be sent out automatically based on certain triggers, like when a customer makes
a purchase or signs up for your newsletter. Plus, they've got all sorts of analytics
and reporting tools to help you track the success of your campaigns and make
data-driven decisions to improve your results. Basically, SendPulse takes all the guesswork
out of email marketing, so you can focus on running your business and
leave the marketing to the experts. Buckle up for my next video, where
I’ll tell you how to avoid spam folders and run white email marketing campaigns.
And if you want to run a professional email marketing campaign, SendPulse is the way to
go. Get started for free! Thanks for tuning in,
folks. And thanks for staying together with our channel. See you in the next one!
Native advertising seamlessly integrates advertisements into websites or platforms, appearing as organic content. Examples include Spotify and Stranger Things partnering for a unique playlist and sponsored posts on news websites like the NY Times.
Search Engine Marketing (SEM) encompasses tools and techniques to optimize website visibility. It includes both SEO techniques and paid advertising, such as Google Ads. SEM brings qualified traffic, enhances brand visibility, generates conversions, and offers customization options. Advantages include measurement, real-time monitoring, pay per click, speed, scalability, and segmentation. Disadvantages include long-term costs, competition, and interruptiveness. Besides Google Ads, Microsoft Advertising or Bing Ads is a solid alternative with good targeting options.
Consumers are more thoughtful in their decision-making, consider multiple brands and stores, and use various resources to make purchases. Brands should focus on online promotions to drive in-store purchases and provide helpful products and services.
Content marketing tips: 1. Keep your content fresh and updated to improve rankings. 2. Write content that converts and promotes your products/services. 3. Use visual images to drive engagement and backlinks. 4. Find new topics or present information in a unique way. 5. Spend more time promoting content than writing it. 6. Collect emails for increased engagement. 7. Repurpose content for different platforms.
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