What is Social Selling? How to Build the Business Case

Coming up I will give you five tips on how  to build the business case for launching a  
social selling program at your  company let's get started.
If you're new here my name is Matthew Royse I am  a Knowledge Enthusiast i love working with digital  
marketers like you and to share my knowledge of  digital marketing on this channel i provide you  
with weekly tips on how you can grow your digital  marketing career everyone knows the digital  
revolution is here social media has become one of  the most popular activities online personal usage  
of social media has been growing the professional  use of social media has been growing as well  
especially in the field of sales social selling  is revolutionizing sales like digital marketing  
change marketing with more decision makers using  social media to conduct their research before they  
approach companies for help social selling has  become a critical part of the sales process 76%  
of buyers feel ready to have a social  media conversation what is social selling  
social selling is when salespeople use social  media to interact directly with customers and  
prospects to get executive buy-in and build the  business case for social selling at your company  
it's critical your initiative starts small with  a pilot program the pilot should be long enough  
to collect information but sort enough  so it doesn't take up too many resources  
here are five ways to build your case for a formal  social selling program number one set a vision  
and establish a strategy implementing social  selling without any strategy doesn't make sense  
an effective social selling strategy is essential  for better performance and satisfaction number two  
find an internal social selling champion this  person is the sherpa of the pilot program he  
or she knows the value of social selling and the  importance of it and how it can help the business  
number three share social selling use cases  or case studies these success stories will  
demonstrate how other companies are taking  advantage of social selling and how you can  
take advantage of it at your company number four  outline the plans of your competitors executives  
take notice when competitors are doing something  spy on your competitors what are they doing or not  
doing with social selling find that competitive  edge social selling is a great place to start  
number five continue to build the business  case during the pilot a pilot program will  
help you document the people processes and  technologies associated with social selling  
to help you with documentation create a strategic  initiative charter for your social selling program  
this charter explains the scope of the initiative  the executive sponsors and a timeline it shows  
what's working and what's not working with the  pilot program okay let's bring it all together  
first if you like what you saw here please hit the  subscribe button below it's important to build the  
momentum with your social selling program to make  your social selling program successful it needs  
to stick internally create momentum reinforce  your company and sales team strengths these are  
critical steps to success research shows that  companies reinforce activities achieve better  
business results ongoing education reinforcement  communication these three things are vital to  
the long-term success of your social selling  program thank you for watching until next time.