Coming up I will give you five tips on how to build the business case for launching a
social selling program at your company let's get started.
If you're new here my name is Matthew Royse I am a Knowledge Enthusiast i love working with digital
marketers like you and to share my knowledge of digital marketing on this channel i provide you
with weekly tips on how you can grow your digital marketing career everyone knows the digital
revolution is here social media has become one of the most popular activities online personal usage
of social media has been growing the professional use of social media has been growing as well
especially in the field of sales social selling is revolutionizing sales like digital marketing
change marketing with more decision makers using social media to conduct their research before they
approach companies for help social selling has become a critical part of the sales process 76%
of buyers feel ready to have a social media conversation what is social selling
social selling is when salespeople use social media to interact directly with customers and
prospects to get executive buy-in and build the business case for social selling at your company
it's critical your initiative starts small with a pilot program the pilot should be long enough
to collect information but sort enough so it doesn't take up too many resources
here are five ways to build your case for a formal social selling program number one set a vision
and establish a strategy implementing social selling without any strategy doesn't make sense
an effective social selling strategy is essential for better performance and satisfaction number two
find an internal social selling champion this person is the sherpa of the pilot program he
or she knows the value of social selling and the importance of it and how it can help the business
number three share social selling use cases or case studies these success stories will
demonstrate how other companies are taking advantage of social selling and how you can
take advantage of it at your company number four outline the plans of your competitors executives
take notice when competitors are doing something spy on your competitors what are they doing or not
doing with social selling find that competitive edge social selling is a great place to start
number five continue to build the business case during the pilot a pilot program will
help you document the people processes and technologies associated with social selling
to help you with documentation create a strategic initiative charter for your social selling program
this charter explains the scope of the initiative the executive sponsors and a timeline it shows
what's working and what's not working with the pilot program okay let's bring it all together
first if you like what you saw here please hit the subscribe button below it's important to build the
momentum with your social selling program to make your social selling program successful it needs
to stick internally create momentum reinforce your company and sales team strengths these are
critical steps to success research shows that companies reinforce activities achieve better
business results ongoing education reinforcement communication these three things are vital to
the long-term success of your social selling program thank you for watching until next time.
The 4Cs of marketing, consumer, communication, cost, and convenience, put the customer at the center, focusing on their needs and preferences for effective marketing strategies.
Social media marketing provides organizations with the opportunity to reach a wider audience, engage with customers, and gather valuable insights. However, it comes with challenges such as managing accounts and protecting brand reputation.
To improve social media engagement, optimize content for each platform, post daily, use a cross-channel approach, and include a strong call to action.
Consumers are more thoughtful in their decision-making, consider multiple brands and stores, and use various resources to make purchases. Brands should focus on online promotions to drive in-store purchases and provide helpful products and services.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
We’re available on multiple dates