What is Social Media Advertising? | Social Ads Explained!

if you're on social media you see social
media ads every day
but do you know how they work in today's
video we're talking all about social
media ads
welcome to inbound explained my name is
kylie and today we're going to talk
about social media
advertising what is it how does it work
where can you do it
and how to have a successful social ads
campaign
let's get started
what are social media ads social ads are
a versatile advertising option that
allows you to build
specific campaigns on different social
media networks
each campaign can be built to meet a
variety of different business
goals at relatively low cost based on
the data that different platforms are
able to acquire
about their users social media ads are
able to offer
highly personalized and relevant content
this can expand your conversion
opportunities and introduce your brand
to more potential customers
almost every social media platform has
some
form of paid advertising including
facebook
instagram twitter linkedin tick tock
pinterest and many
many more but with so many different
social media networks out there
how do you choose where to advertise
well the truth is
is that with social ads it depends on
the situation
when planning social media ads and where
to place them
it's crucial to think about what social
media platforms your audience
uses what kind of campaign you want to
do
what you want the end result to be and
how to optimize your budget
to help you choose let's review the
different popular social media platforms
and their advertising options facebook
is the world's largest social media
platform
with one of the largest user bases
especially when you add in whatsapp
instagram and messenger their
advertising platform is solid and
reliable
aside from having an enormous potential
audience it has the advantage of being
extremely visual
and offering multiple and detailed
segmentation options from demographics
to lookalike audiences
instagram in extremely visual social
media users are inclined to consume a
large variety and quantity
of posts to maximize instagram's
potential
use instagram advertising to show off
the unique features of your product
or service using high quality images and
photos
twitter this network offers many
different options that allow
advertisers to create campaigns that are
adapted to various different objectives
like conversions leads app installs and
more
if you want to make the most of it
combine it all with
an artificial intelligence tool linkedin
if you are a b2b company then this
social media platform is one for you
as a platform with the largest base of
professional users
your ads will be able to reach a more
corporate audience
tiktok is one of the newest social media
platforms but
don't underestimate its potential
especially with younger audiences
tick tock advertising is a new and
exciting option in the world of social
ads and it's safe to say the ads
should be just as creative as the
content on this platform pinterest
brings a largely female audience to
social media
and is an absolute hot spot for topics
such as
weddings cooking fashion decor
and it's very useful for advertisers in
these niches
how to have a successful social ads
campaign there are several different
factors you have to be mindful of when
starting a social media ads campaign
this includes your ads design audience
copy and your ad objectives every
platform has different
best practices and guidelines so be sure
to do proper research
on the platform you choose for example
if you want to do lead generation
campaign on facebook it's a good idea to
include a relevant call to action
in your app or if you have an online
store and you're doing
instagram ads then use the carousel ads
to show off multiple products and link
to each of them
the most important tip to making your ad
successful is to understand the platform
you're advertising on understand who
your audience
is where they are and what they're
interested in and follow the best
practices for each platform
and add format social media advertising
is a great way to support your inbound
marketing efforts
hopefully now you're ready to get
started if you want to see more videos
about digital marketing or inbound
marketing
click the subscribe button we'll see you
in the next video