What is Facebook Lead Generation & How to Improve Yours

are you looking to fine tune or expand
how you gain leads through facebook
perhaps you're considering in investing
into your facebook marketing as a
serious channel contender for driving
leads this video deep dives into ways
that you can improve your facebook lead
generation and how you can start today
what's good guys it's cam here from
neighbourhood where we help brands find
sell and keep their people
[Music]
facebook is a social media platform that
allows users to connect with friends and
family worldwide with over 2 billion
active users facebook has also become a
powerful tool for businesses using
facebook to promote products and
services whilst interacting with
customers has become the new norm in our
news feed in between all the buzzfeed
quizzes my name keeps doing jumping into
an area of focus in recent news is
facebook's privacy policy facebook knows
a ton about you and knows what you like
your interests and your friends on the
one hand this is why so many people hate
the platform but on the other this
information is helpful to advertisers to
whom facebook sells access to these
newly data enriched apps and websites
can then use this information to target
you with ads leading to many privacy
concerns in response to these concerns
facebook has recently rolled out several
changes to its privacy settings for
example the company now allows users to
control who can see their posts and
gives them the option to limit the
amount of information shared with
third-party applications something to
keep in mind for your future paid media
efforts through the platform now into
the good stuff what is facebook lead
generation facebook lead generation uses
facebook ads to collect leads for your
businesses collecting info like names
email addresses and phone numbers by
running ads targeting people who are
likely to be interested in your products
or services you can use this information
to follow up with leads and turn them
into customers while traditional
advertising methods can be expensive and
time consuming facebook lead generation
offers a more cost effective efficient
way to reach potential customers and
because you can target your ads more
precisely you're more likely to generate
high quality leads that are then more
likely to convert into paying customers
for ads to be effective though they must
be well designed and carefully targeted
but for businesses willing to put in the
effort facebook advertising can be a
powerful tool for capturing attention
and driving sales generating the most
leads requires a strategic approach
carefully crafting ad campaigns and
constantly monitoring results it's also
essential to plan for what happens once
the lead is created how are you moving
them through your funnel correctly so
what customer leads can you capture on
facebook you've got three types of leads
facebook form leads landing page leads
and facebook messenger leads getting
this kind of contact information is
great because you can immediately follow
up with your leads with those type of
leads in mind how do you actually
capture leads on facebook though
facebook provides businesses with
several ways to collect customer leads
the most common methods are facebook ads
facebook messenger bots and facebook cta
ads let's take a closer look at each of
these methods first up is facebook ads
facebook ads are highly effective for
lead generation because they allow you
to target potential customers with laser
precision and collect leads through
forms that can be placed directly in an
ad in addition facebook ads are
relatively inexpensive and easy to
create making them an ideal option for
businesses of all sizes start by
creating a well-targeted ad campaign
then include a form in your ad that
allows people to sign up for more
information or request a quote second is
facebook posts make sure your facebook
posts are high quality and offer value
to your audience don't just post links
to your website including exciting
information photos or videos that will
entice those people to click through and
most importantly make sure your calls to
action are clear and concise tell your
audience what you want them to do and
make it easy for them to do it you can
include a link to a form within the
actual post or direct users to a landing
page where they can submit their
information turning your facebook post
into powerful marketing tools with
little effort third is facebook
messenger facebook messenger bots are a
lead capture method that's been gaining
popularity in recent years messenger
bots are ai powered chat bots that you
can use to automate lead capture and
follow-up install the facebook messenger
chat widget on your website allowing
people to message you directly from your
site and then create a lead capture form
that people can fill out within the chat
widget make sure to include fields for
name email and phone number then use an
autoresponder to send a follow-up
message immediately after someone
submits their information through the
form where you can include a link to
your opt-in page or a freebie then you
can add the people and submit their
information to your facebook messenger
list through the form you can then send
them broadcasts or even just one-to-one
messages at any time your next option
for facebook leads is facebook call to
action ads facebook cta ads are a type
of ad that include a cta button like
sign up or learn more ctas prompt users
to take action and they can be an
effective way to collect leads to create
a cta ad start by creating a well
targeted ad campaign add a cta button to
your ad that links to a landing page
where people can sign up for more
information or request a quote include a
form on the landing page so you can
collect leads we've included our landing
page best practices checklist in the
description below that you can grab for
free another way to garner leads is
facebook events creating an event and
inviting your target audience can get
your people interested in your offer you
can also use facebook ads to promote
your event and reach even more people
when creating an event include relevant
information such as the date time
location and a brief description you
should have a call to action such as
rsvp now or find out more by making it
easy for people to find and sign up for
your event you'll be able to generate a
list of high quality leads to follow up
on if you enjoyed this video be sure to
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latest videos delivered every week to
your inbox so putting all that together
let's create a facebook lead generating
machine you can generate leads on
autopilot by combining facebook ads
posts messenger bots and call to action
ads all in one here are some great ideas
to improve your facebook lead generation
campaign and develop a slick sales
machine on autopilot first up replace
those horrible stock images with custom
designs or real photos there's no
question that images are a powerful
asset in marketing the right photo can
grab attention evoke emotion and
communicate a message which can help you
achieve your marketing goals so why
settle for generic stock photos when you
can use custom designs or authentic
images that better reflect your brand
going that extra mile by getting custom
designs allow you to create unique
visuals for your brand and perfectly
capture the feeling you're trying to
convey on the other hand real photos
offer a level of authenticity you just
can't beat and in today's social media
driven world authenticity is more
important than ever of course custom
designs and real photos come with their
own set of challenges custom designs
require time and effort to create and
actual images may not be available when
you need them but a few benefits are
higher engagement rates and greater
trust from your audience these alone are
well worth the extra effort so if you're
looking to take your marketing to the
next level ditch those stock images and
go for custom designs or real photos
instead next is link your image captions
to landing pages images are a powerful
tool for driving traffic to your landing
pages by including links to your landing
pages in your image captions you can
take advantage of the popularity of
visual content to encourage clicks and
boost your conversion rate when
selecting images for your blog posts and
social media updates choose high quality
photos that will capture your audience's
attention and don't forget to include a
call to action in your caption inviting
readers to click through to learn more
about your product or service our next
suggestion requires some additional
content outside of facebook but one that
we're pretty big advocates for which is
post the blogs that generate most leads
if you have posts that generate leads on
your website then copying them to
facebook could be a great way to
repurpose them for a second time some
things to keep in mind are make sure
your blog post is shareable when you
create a blog post include social
sharing buttons so your readers can
easily share your content on their own
facebook timelines helping to increase
your reach once again use eye-catching
images people are likely to engage with
content that includes visuals choose an
eye-catching image for your facebook
posts grabbing attention and encouraging
people to click through to your blog
next is use keywords in your title when
people search for information on
facebook they typically use keywords or
phrases by including relevant keywords
in your title you can ensure that your
post comes up in search results and
captures the potential attention of
leads and most importantly write
compelling copy even if you have an
exciting image people won't click
through to your blog if the writing is
just not persuasive take some time to
write engaging copy that will entice
readers to click through and learn more
about what you have to say for our next
suggestion pin your best lead generating
post to the top of your feed one of the
most effective facebook marketing tools
is pinning your best lead generating
posts to the top of your feed this way
whenever somebody visits your page
they'll immediately see your best lead
generating posts keep in mind that not
every price will be suitable for pinning
to determine which ones are the most
effective at generating leads look at
factors such as engagement which is
likes comments and shares your reach
which is how many people saw the post
and your click-through rate which is how
many people clicked on a link in the
post once you've identified your best
performing posts pin them to the top of
your page so they get maximum exposure
as we touched on before add a cta button
to your facebook page it's a great way
to encourage your visitors to take
action whether it's subscribing to your
email list making a purchase or booking
a consultation there are a multitude of
buttons to choose from including view
gift card book now and learn more so
you'll be sure to find the right cda
button for your offer the process is
quite simple first log into your
facebook account and then go to your
page then click the add a button option
in the page cover photo section from
there you'll be able to select the cta
that best suits your business goals next
run facebook contests and giveaways
facebook contests and giveaways are a
great way to increase engagement and
reach on the platform you can encourage
people to like share and comment on your
post by offering a prize which is a
great way to get more exposure for your
brand or product you can use facebook
ads to promote your contest or give away
to a broader audience be sure to choose
a prize that will appeal to your target
audience and one of the comments and
posts related to your contest or
giveaway so that you can quickly respond
to any questions or concerns another
effective facebook lead generation
strategy is to run targeted ads to reach
your target audience with targeted
advertising you can choose who sees your
ads based on factors like age location
gender interests and even behaviours
that means you're not wasting your time
and money on ads that nobody cares about
for example let's say you own a women's
clothing store you could target your ads
to women aged between 18 and 24 who live
in your city have shown interest in
fashion or if you sell house plans you
could target people who have recently
moved to a new home that goes on to our
next suggestion being choose the right
audience type there are three primary
audience types on facebook first is
custom audiences people who have already
interacted with your business in some
way such as by visiting your website or
purchasing a product from you second is
look like audiences people who share
similar characteristics to your custom
audiences such as location age and
interests and third is people near you
people who don't yet know about your
business but are likely to be interested
in what you have to offer consider your
marketing goals and objectives to find
the right audience for your business for
example a people near you audience would
be a good choice if you want to increase
your brand awareness a custom or
lookalike audience would be more likely
to convert if you're looking to boost
sales and finally monitor your leads and
follow up quickly when a lead comes into
your funnel be prompt they may forget
about you or go with a competitor if the
wait is too long the best way to stay on
top of your leads is to use a crm like
hubspot that automatically sends
reminders when it's time to follow up or
even automate the communication so you
don't have to stress and that wraps up
the guide to facebook lead generation
and avenues you can take to start
driving your lead database reach out to
neighbourhood if you need a hand with
your paid media strategy or creating a
facebook lead generating machine happy
marketing