What is Direct Marketing Explained | 6 Benefits

digital marketing is one of the most
effective marketing methods to directly
target your audience
and easily measure the results of your
marketing efforts
but what exactly is it welcome to
inbound explained
my name is kylie and in today's video
we're going to review what direct
marketing is
its benefits and give you some ideas to
get you started
direct marketing can be used alongside
your inbound marketing strategy
or it can be used with many other
digital marketing tactics
let's get into it
[Music]
what is direct marketing is a type of
strategy tactic
that seeks to achieve a specific action
in a selected group of consumers
in direct response to a communication
action done by the marketer an example
of this could be
getting a specific audience to add an
item to their cart
after reviewing a remarketing ad about
the product direct marketing
can take many different communication
formats such as email marketing
social media ads search engine marketing
and more in fact you probably see direct
marketing
all the time and didn't even know it an
essential aspect of direct marketing
is that the consumer response is
measurable for example if you have an
online store
and you email out a discount code you
should include
some kind of pixel that tracks if the
user
has used the code or not along with
easily measuring results
there are a few different advantages of
this marketing strategy here are six
benefits of direct marketing
number one high segmentation and
targeting
one of the best advantages of this
strategy is that you can reach your
specific audience
segments with personalized messages a
good direct marketing campaign starts
with taking
time to research and identify the
consumers
that are most likely to convert number
two
optimizing your marketing budget using
direct marketing allows you to set
realistic goals and improve your sales
on a tight budget
by properly optimizing your audience and
campaign strategy
you can achieve good results while using
a smaller percentage of traditional
advertising costs
number three increase sales with current
and former customers digital direct
marketing allows you to
communicate with your current customers
and keep the relationship alive
while also reaching back out to old
customers to generate
new sales opportunities number four
upgrading your loyalty strategies
direct marketing adds a boost to your
loyalty strategies because it involves
offering promotions
emails and offers that create an instant
bond
to maximize results you can combine your
direct marketing methods
with your loyalty program number five
creating
new business opportunities direct
marketing allows you to adapt to
market demands at all times and respond
effectively
and quickly to your customers while also
measuring their responses in real time
and number six testing and analyzing
results
since direct marketing campaigns are
tied to user response
you are able to more directly measure
results this allows you to understand
what works what doesn't and what you can
improve on
going forward so how do you do direct
marketing
the main communication mediums of
digital direct marketing include email
marketing
social media ads and search engine ads
it can involve sending out custom
discounts remarketing efforts
inviting users to events or gathering
lead data
the best part about these communication
formats is that all three
allow you to get direct data on how the
users interacted
with the marketing materials and the
response they took
after seeing the communication and there
you have it
now you're ready to start a digital
marketing campaign
pair this with your inbound marketing
efforts and you'll be sure
to increase your sales and conversions
in no time
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we'll see you in the next video