What is Call Tracking?

foreign
[Music]
hi this is Luke with global call
forwarding identifying Target markets
and generating leads are essential to
every marketing and sales strategy one
way to determine where and how prospects
interact with your brand is by using
call tracking
as the name suggests call tracking lets
your business Trace where your inbound
calls are coming from it's a cloud to
left knee feature that can help you
determine caller's geographical location
calling behaviors what drove a call or
conversion where the lead found your
product or service and the overall
success of your marketing and sales
efforts
such data reveals what platforms ads and
more appeal to your target audience
which can help streamline your marketing
campaigns and drive more conversions
now it's important to note that every
provider offers a different version of
call tracking
some may offer the bare minimum features
While others have a more advanced
product
what you should get depends on the level
of call tracking that you require
but how do you track incoming calls well
there are a few different ways to
achieve this so let's take a look
you can track them manually by looking
through surveys or by simply asking your
customers how they came across your
service
but depending on how it's done tracking
manually can be time consuming
is to use call tracking software that
automatically tracks and produces
reports on incoming calls
you can potentially receive information
about which campaigns generated calls
which areas customers are calling from
and a lot more
and often your agents will have access
to this information before they answer
the call which gives them a head start
however such call tracking software can
be expensive so make sure to research
different services to find one that's
suitable for you
the third and final option is to get a
virtual phone number for location or
campaign focused tracking this is a good
option for small businesses with a
tighter budget and for those who don't
need Advanced details about their calls
for instance using a location focused
approach you can get local numbers in
your target regions
and advertise them in specific areas
then when calls come in you can
calculate which markets your product is
doing well in and which ones need help
and with a campaign focused tracking you
can have a different virtual number for
each marketing campaign for example use
a toll-free number for posts on social
platforms such as Facebook and Instagram
and then use a different one along with
your emails
this way when you receive a call you
know exactly where your callers are
finding and interacting with your
product
and you can have all incoming calls
forward to the same phone line
associated with your main office
plus since virtual numbers use the
internet to transmit calls they're less
expensive than traditional lines making
this both a convenient and affordable
call tracking solution for your business
companies in practically every industry
can use these call tracking options to
understand their audience's preferences
and behaviors better and with the data
you gather you can compare multi-country
campaigns side by side calculate the ROI
of various Global Marketing campaigns
determine the most effective lead
sources and ensure that your marketing
and sales tactics are working
you can also convert calls into sales
and more so are you ready to broaden
your Geographic reach and track the
performance of your International
marketing campaigns Global call
forwarding offers a large International
network of cloud-based call tracking
numbers as well as the suite of advanced
communication features including call
detail records for more information
visit globalcallforwarding.com and chat
with our Telecom experts today