What Is a Newsletter? Email Marketing Step by Step

a newsletter is without a doubt one of
the best tactics to use in digital
marketing in an environment where
everything seems to be constantly
changing email marketing remains a safe
bet because of its low cost and high
profitability
over the years its technical
possibilities have increased but its
basic components including newsletters
remain the same
that's why we want to tell you more
about them and explain how you can
create your own from scratch
before diving into what exactly a
newsletter is let's clarify a few
related Concepts email marketing mailing
lists and newsletters email marketing
involves contacting companies or
customers current or potential via email
you can find many different types of
strategies and messages from emails to
communicate company news to more
promotional ones and to start an email
marketing strategy you need mailing
lists a mailing list is made up of users
who have voluntarily left you their
email to receive Communications it's
important to note that under new data
protection regulation efforts you can
only include users who have specifically
indicated their consent and only for the
specific purpose for which they have
given it so knowing that what are
newsletters exactly a newsletter is a
digital publication with a specific
cycle from daily to quarterly that is
sent to users on the mailing list
newsletters have an informative purpose
within a marketing strategy as they are
composed mainly of news and other
content geared towards your users they
can also include an offer or next steps
but the information is most important
let's see the benefits of creating your
newsletter
deliverability when you develop
campaigns on social networks such as
Facebook their algorithms determine
which users they reach however with a
newsletter you will know your email will
reach exactly all the users you want it
to on your mailing list own databases
with email marketing you are the sole
owner of the data of the users who join
your mailing list and you can export it
between different tools
this is an advantage over social
networks filtering newsletters are a
super effective tool for finding out
which users are actually interested in
your brand
after all if they voluntarily leave you
their data it's because they want to
know more about your brand penalty free
the level of traffic to your website
depends on the algorithms of search
engines like Google which can cause your
ranking to drop from one day to the next
on the other hand your subscribers will
always be there free marketing research
thanks to newsletters you can get a lot
of information about your audience
through form responses a b tests and
other experiments personalization an
email is essentially a blank canvas that
you can fill with all kinds of content
and the options for personalization and
interaction keep growing you can use
your creativity to design highly
personalized messages and adapt them to
different users or you can even reuse
content from your website or blog
loyalty regular communication allows you
to stay in touch with your audience and
build long-term relationships
profitability
creating an email newsletter doesn't
require a large investment in time or
resources so it's feasible for all
companies of all sizes Roi although the
main function of these mailings is to
inform and not to sell they can be a key
part of a conversion oriented email
marketing strategy and thanks to its
low-cost and high Effectiveness the
return on investment is incredible it
can be up to 36 dollars for every dollar
spent finally let's see how to launch an
effective newsletter step by step
are you ready to create your newsletter
from scratch then follow these steps the
first is to Define your objectives and
analyze the situation always always
always think about what you want to
achieve when launching a marketing
action this objective will be behind
everything you do from the incentives
you use to getting users to subscribe to
the frequency of the newsletter it's up
to you to think about what you want to
achieve with your email marketing and
how it fits into your overall marketing
strategy if you start from scratch you
can set goals based on the traffic you
are receiving on your website estimating
the percentage of users you hope to
convince to subscribe to your newsletter
it can also be very useful to see what
your competitors are doing and even
subscribe to their newsletters for a few
weeks to analyze the type of messages
that they send number two build your
mailing list
if you want to launch a newsletter it's
obvious that the first step is to have
someone to send it to so in this step
you need to think about what your
recruitment strategy is going to be it's
essential to place a banner or
subscription widget on your website or
blog so that it's clearly visible
the benefits of subscribing have to be
very clear normally the user will have
to fill in a short form that will
provide information about the benefits
of the newsletter many brands use lead
magnets in incentive usually in the form
of downloadable content in exchange for
the user leaving their email address
this content has to be valuable for the
user but that doesn't mean it has to be
very extensive or take up a large chunk
of their time
to start with you can try simple content
such as a template a checklist or a list
of useful resources on a particular
topic once you have a minimum viable
number of subscribers it's time to sit
down and analyze the information on the
form and see what your user base is like
this is also the time to segment your
audience into different mailing lists
based on their preferences number three
plan your strategy these are some of the
basic aspects you need to have defined
before diving in the contents of your
newsletter for example the latest post
from your blog or industry news what are
you going to do to provide additional
value to your users how will you make it
reflect the tone and values of your
brand
the frequency of sending there is no
fixed rule but you will have to find a
balance between not letting your
subscribers forget about you and
overwhelming them with too many emails
the sequence of messages depending on
the segments you've previously defined
you will need to design paths that
correspond to the interests of your
users
for example you can create a series of
regular content on a topic such as a tip
of the week the design as you already
know it's essential that it adapts to
different screen sizes and that it's
clear and easy to read
if you are going to include images or
interactive elements always have an
option b available for users who can't
see them number four send your
newsletter
you're ready for your first mailing as
your mailing list grows you will need to
have an automated process to make the
task easier
luckily there are plenty of email
marketing tools available and many of
them are free to a certain number of
sends such as MailChimp or mail relay
number five measure the results finally
no marketing action is complete without
analyzing what has happened and using
the information to improve look at
metrics such as click-through rate
mailing list registrations unsubscribes
and a b tests and experiment results to
keep improving your newsletter every day
click on the video on the screen right
now if you want to learn some of the
best practices in email marketing to
widen your knowledge of this strategy if
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more thanks for watching