Top SEO Trends to Follow in 2023

if you work in digital marketing you're
probably familiar with SEO this
marketing technique allows you to show
up in the top search results naturally
without spending a single dollar but it
takes time and more effort than you may
think to make your job easier in this
video we will focus on the top trends
for SEO in 2023 from online shopping to
the latest AI features there are tons of
variables that can affect your SEO like
voice image video and searches complex
queries artificial intelligence new
channels and platforms and so on it can
be a lot if you're not familiar with SEO
we have a separate video dedicated to
what it is and how it works you can
check it out here to get a better
understanding but now let's jump right
into the 2023 SEO trends
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one online shopping Google is focusing
on improving online shopping experiences
so they have introduced shopping graph
an AI based function that allows sellers
to get more visibility for their
products and help Shoppers find the
products they are looking for shopping
graph uses AI to take into account
details like price website reviews
videos and inventory data to show
relevant products in real time to take
full advantage of this SEO Trend we
recommend including relevant keywords in
your product listings and in the alt
text of your images this will help
Google rank your products correctly and
display them in web searches two
conversational queries Google is working
to understand the complexities of
natural language to deliver more
efficient results keep the following in
mind when designing conversational
queries for your product optimize for
phrases not keywords for example instead
of best running shoes the voice search
would be something like what are the
best running shoes create short answers
to use user's most frequent questions
try to answer the question in the first
few sentences and go into detail later
keep in mind Regional differences for
example Coca-Cola may be called pop in
the Midwest and West United States and
soda in the east coast California and
Florida three clip markup and seek
markup to improve video positioning did
you know that more than half of
consumers use videos in their purchasing
decisions moreover users spend 88
percent more time on pages that contain
videos it's clear that video marketing
is still trending in 2023 so see how you
can integrate it into your SEO strategy
there are two features that Google
launched that you can't miss clip markup
this technique allows you to highlight
the key points of your videos so that
users can go directly to them for
example if you have a video that
contains a series of tips you can mark
the beginning of each tip seek markup
this feature tells Google how your url
structure works so Google can show key
moments in your video and link to
specific points with seek markup you do
not choose the key moments they are
selected automatically 4. increased
traffic through image searches in
today's highly visual digital landscape
it is important to optimize not only the
text but also the images on your website
for better SEO for instance imagine you
are a fashion retailer and want to
optimize your website for better search
engine visibility you can start by using
high quality images of your products
with a relevant file name and
descriptive alt tags a relevant file
name can be the name of the product or a
keyword that best describes it and an
ALT tag is a short description of the
image that helps search engines
understand what the image is about this
can be achieved by using relevant
keywords that describe the image in a
concise Accurate Way by doing this you
increase the chances of your images
appearing in image searches which can
bring more traffic to your website you
can also include images in your social
media posts and use relevant hashtags to
reach a wider audience and drive more
traffic to your site by optimizing your
images you can enhance your website's
SEO and improve your overall digital
marketing efforts 5. queries based on
complex questions to simplify the search
process Google has implemented
multi-task unified model mum an AI
process that helps users find the
information they are looking for with
fewer steps keep in mind that in order
to solve complex tasks users perform an
average of eight Google searches for
example if someone is planning a trip
they may search for cheap flights to the
Caribbean best hotels on Caribbean
beaches tips to visit the Caribbean
etc for Content creators this means we
need to focus on answering audience
questions in one place and make our
content as comprehensive as possible 6.
focus on core web vitals Google
considers page speed to be more
important than ever and core web vitals
are a series of metrics that measure the
loading speed of your pages from the
user's point of view to optimize these
metrics use Google page speed insights
here you can see the most important core
web vitals and get ideas on how to
improve the performance of your site
regular analysis and adaptation of your
content will ultimately improve your SEO
7. being in position 1 is no longer the
most important thing in SEO being in
first position is no longer the most
important thing to get clicks instead
focus on the click-through rate or CTR
of your page in search results
experiment with different titles and
meta descriptions complement your SEO
strategy with sem use Rich data and
create different types of content here's
a few tips to improve your CTR
experiment with different titles and
meta descriptions for your page and
compare the results with each other
complement your SEO strategy with sem to
gain access to more placements within
search results use Rich data to make
your results more space consuming and
attractive create different types of
content including images and videos
eight passage indexing while being in
the first position is not as important
anymore you should aim to obtain a
featured snippet or position zero the
mechanism which decides to display a
fragment of a page as a featured snippet
is called passage indexing or passage
ranking the factors it takes into
account include relevance search engines
prioritize content that is highly
relevant to the user's query as this is
more likely to provide an accurate
answer to their question length Snippets
tend to feature longer content as it is
more likely to provide comprehensive
information on the topic tags
structuring the content with tags can
help search engines better understand
the hierarchy of the page and identify
the most relevant sections images
including images in your content can
provide additional visual context and
make it more engaging to users which can
increase the chances of it being
featured in a snippet structured data
this is additional information that
website owners can provide search
engines to help them better understand
the content and its relevance to user
queries by using structured data website
owners can improve their chances of
being featured in a snippet 9. Google
news and Google discover as new traffic
sources Google discover is a feed that
shows personalized content to users it
is a relatively new service but it has
become popular very quickly and already
reaches 800 million users as the name
suggests Google news is a platform that
showcases news content we don't actually
know what the Google algorithm is but we
do know that it's based on the quality
of the content and its relevance to
particular users try to use high
resolution images that are at least 1200
pixels include semantic keywords and
tailor content to your buyer Persona 10.
Google eat eat stands for experience
Authority and trustworthiness let's take
a look at each of them in a little more
detail experience the content has been
created by an expert in the field with a
high level of knowledge or relevant
skills Authority the more Authority a
website has around a topic the better
its content will be positioned on that
topic Authority is measured by factors
such as incoming links to a website
years of activity and belonging to an
official organization trustworthiness
this Factor evaluates the legitimacy
transparency and accuracy of a site and
its content it takes into account the
sources of information used to create
the content the website contact
information and information on who the
authors are among others considering
that Google employs more than ten
thousand people to evaluate the quality
of web pages worldwide you might want to
take Google eat into account 11.
focusing on search intent the algorithms
used by Google to evaluate search
requests are getting more and more
sophisticated now the results shown
depend greatly on semantics search
intent and related terms this means that
we must get past the outdated SEO
strategies that were centered on
compiling a list of keywords and using
them as frequently as feasible in our
texts instead of starting with a list of
keywords we advise you to think about
what would motivate the buyer Persona
you want to Target with your content to
make a search use phrases and keywords
that are semantically linked while
writing responses to their inquiries 12.
SEO on Amazon 66 percent of buyers start
searching for new products on Amazon so
it has become an essential platform for
brands that sell products online SEO on
Amazon focuses almost exclusively on
purchase intent leaving aside
informational queries to optimize your
products to rank on Amazon's listings
keep these recommendations in mind
optimize your content with high quality
product images and copy optimize your
product listing keywords by including
all relevant search Search terms manage
user reviews of your products and
resolve any issues that may arise
complement your SEO with pay-per-click
campaigns on Amazon to get faster
results 13. local SEO and Google's
business profile local search is still a
top SEO Trend in 2023 especially if your
company offers services to local
customers to improve your ranking among
Google's local search results here are
two key tips create and update your
Google my business profile this free
Google tool allows you to create a
listing for your business that displays
on Google Maps making it easy for
customers to find you use keywords
specific to your location that is add
the name of cities areas and
neighborhoods to the general keywords
you are using 14. Ai and SEO when it
comes to web browsing artificial
intelligence is becoming more and more
significant its features in Google's
most recent algorithms including
rankbrain and Bert to produce more
pertinent results AI is a very effective
Ally for marketers who want to improve
SEO there are now Technologies available
on the market that enable you to use AI
to optimize keywords research or content
development and there will be a lot more
in the future search is more
sophisticated than it has ever been
therefore we need to concentrate on
providing great information and
understanding the true demands of our
target audience make sure to check out
our SEO ebook on 50 strategies to launch
your product we hope this video provided
a comprehensive overview of SEO Trends
in 2023. if you enjoyed this video don't
forget to subscribe to our channel for
more videos on inbound and digital
marketing thank you for watching and see
you in the next video
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