Top 10 Digital Marketing TRENDS for 2023

what do you need to know for 2023 if you
work in marketing what should you be
prepared for if you work in marketing
it's really important to know everything
that's going on the new platforms that
are starting to grow and the changes
that you and your brand should prepare
for
that's why in today's video we will
introduce you to the top 10 Trends and
predictions for this year in the
marketing world are you ready for it
let's get started
[Music]
one have a dynamic and personalized
marketing plan the marketing plan as we
know it is dead in the past most brands
used to make a one-year marketing plan
and very rarely modified it they just
executed it according to plan but in the
digital environment that is not feasible
digital marketing is constantly changing
and evolving so if we make an annual
plan we have to review it at least every
three months to adapt it to the current
situation and to not miss any Prime
sales or marketing opportunities we
recommend creating a marketing plan
focused on agile and dynamic
methodologies Based on data and
experimentation most importantly the
user must always be at the center of the
plan to meet their needs and concerns at
all times two consolidation of tick tock
and short videos Tick Tock has become
one of the trendiest social networks in
recent years many brands have already
implemented it in their marketing
strategies due to its popularity with
the idea of reaching young audiences
it's more than 1 billion monthly active
users according to statista has caught
the attention of many companies and now
it is expected that throughout 2023 the
number of users will increase even more
over the short video format is not only
making it big on Tick Tock Instagram's
reels and YouTube shorts are betting
heavily on this format and will both
offer more monetization and reach tools
to compete with Tick Tock and attract
content creators and brands in 2023
three YouTube shorts more visible and
monetizable if you can zoom videos on
YouTube you will surely have seen shorts
these shorter vertical videos are
YouTube's answer to tick tock and in
recent months they have been gaining
presence on the platform at the end of
2022 YouTube announced two big features
for shorts that we believe will be Trend
setting in 2023. for one they will be
monetizable in the first quarter of 2023
YouTube will begin to implement ads
between videos similar to what Instagram
does with stories this will encourage
companies to invest advertising efforts
in this format and shorts content
creators will have a more stable source
of income and hopefully grow another
change is that until now to join the
YouTube Partner program and monetize
content you had to have 1 000
subscribers and 4 000 hours of viewed
content something that is pretty hard to
achieve with shorts that are less than
one minute now you can do it if you
accumulate 10 million shorts views in 90
days which is much more feasible for
viral creators four SEO and B2B
companies on tick tock according to
Google's senior vice president younger
users are increasingly searching
directly on Tick Tock when they have a
question or need according to internal
Google studies forty percent of users
between 18 and 24 years old when looking
for a place to eat look on networks such
as Instagram or Tick Tock the reason is
that they prefer more visual formats
this means that depending on your
audience it may be worth investing time
into expanding your SEO reach to tick
tock and start creating valuable content
based on the platform's SEO not only
will you appear in Tick Tock but also in
Google itself as it has recently started
to insert tiktok in some searches 5.
authenticity and social networks if a
few years ago having an extremely
well-designed and curated Instagram
profile was all the rage nowadays the
trend is to be authentic and
approachable we have seen this trend in
social networks such as Tick Tock which
encourages the creation of videos
recorded with the cell phone itself with
simplified editing that is often limited
to text and Quick Cuts but now there is
another newer example with be real this
photo based social media Network sends
you a single notification during the day
at a random time then you have two
minutes to post your daily photo and it
has to be a photo you take at that
moment not an image from your gallery
although there are currently few Brands
creating content on be real it is a
social network to watch in 2023. be real
also shows that users increasingly value
authenticity as a value and as a way of
communicating apply this idea and other
social networks and when sending
messages to your potential customers 6.
improving and focusing on Customer
Loyalty Customer Loyalty consists of
carrying out marketing and sales
strategies with the aim that customers
continue to trust the brand after
purchasing a product or service in other
words the aim is to make them become
regular customers and buy again
building Customer Loyalty has a much
lower cost than acquiring customers from
scratch it also improves the lifetime
value of the customer which increases
the average value of each purchase and
the frequency of these achieving that
companies have more stable income it has
also been found that loyal customers are
so satisfied with the brand that they do
not need to go to the competition which
improves the positioning of the company
within the market and within the sector
to which it belongs 7. Google analytics
4. Google analytics 4 is the new and
improved version of the well-known
Universal analytics or UA Google
announced that everyone will have to
migrate to this version in 2023 and that
it allows them to collect data from
websites and applications to better
understand the customer journey in
addition and to be much more efficient
it stores information based on events
rather than sessions ga4 can be linked
to Google merchant center Google
optimize and bigquery as well as store
custom reports it is certainly a very
good tool to detect anomalies have
Predictive Analytics and attribute
solution models among other things eight
cookies expiration and Source Data
Solutions marketing based on third-party
data is going to come to an end so
advertising will have to find
Alternatives the reason for the end of
third-party cookies lies in the
emergence of new regulations such as the
European Union's general data protection
regulation according to the legislation
the old techniques for tracking user
behavior on the internet are prohibited
which means that Brands will have to
obtain the consent of users to know
their data although it seems that we
will have to wait until 2024 for Google
to eliminate them completely browsers
such as Firefox and Safari have already
stopped supporting them but Google has
already started working on solutions to
replace third-party cookies nine
increased automation of marketing
processes marketing automation consists
of using technology or tools to automate
actions and processes in order to reduce
manual work which in addition to taking
up more time and resources is more
sensitive to error this leads to savings
and time and resources within marketing
teams allowing them to focus on other
actions to improve both their
performance and results with customers
there are now resources that allow
virtually any type of campaign to be
automated in fact there are already many
companies that have implemented this
Automation and email marketing although
during 2023 it's intended to grow even
more and finally 10. increase concern
for users privacy consumers are
increasingly concerned about the use
that a company can make of their
personal data in fact many users are
demanding greater transparency and
confidence in the brand before deciding
to buy a product or service or take any
action that involves providing personal
data all of this means that brands are
more committed to guaranteeing the
security of personal data by complying
with privacy regulations avoiding leaks
and providing users with detailed
information on the use that will be made
of the data provided
the configuration of options is also
important and positively valued brands
are aware of this concern for the
privacy of users and their personal data
which is why they should be committed to
offering transparency in order to gain
their trust and that's all we have for
you today but these have just been a few
of the many trends that are coming this
year so if you want to learn many more
Trends and predictions in marketing for
2023 click on the link that appears on
the screen right now we will also leave
it in the description thank you for
watching and see you in the next video