In this video, James Manyika, Google’s first-ever SVP of Technology and Society, discusses the opportunities and challenges of artificial intelligence (AI) for businesses. He explains that AI can be encountered in everyday life, such as using Google Translate to translate languages. Manyika highlights how businesses are embracing AI in various operational areas, including quality assurance, forecasting, planning, and decision support. He emphasizes the importance of leadership in keeping up with the rapid change and utilizing AI as a central part of the business strategy. Manyika suggests that CEOs and business leaders should experiment with AI and compare its impact on different areas of operations. He also mentions the potential job changes, losses, and gains due to AI, and the need for job training and adaptation to work alongside AI capabilities. Manyika concludes by emphasizing the tremendous opportunities of AI, but also the importance of getting it right.
James Manyika: Businesses should be excited about artificial intelligence.
The opportunities are tremendous both for people and society, but we have to get it right.
Katie Couric: This is Future Ready by Think with Google.
I’m Katie Couric.
I’m here with James Manyika, Google’s first-ever SVP of Technology and Society.
Hi, James. Welcome.
Manyika: Well, thank you for having me, Katie.
Couric: I don’t really know what qualifies as artificial intelligence.
So let’s start with the basics.
Where would the average person encounter AI in their daily lives?
Manyika: Think about the extraordinary number of times when you’re using Google Translate
or any translation systems.
The ability to be able to translate from one language to another is an instance of AI.
In fact, today, Google, for example, now translates over 100 languages.
So all of those conversations that are being translated, those are the things that everyday
people will encounter with AI.
Couric: Talk to me about how businesses are embracing this kind of technology.
Manyika: Businesses should be excited about artificial intelligence.
The ones that are embracing it are absolutely making use of it in a whole variety of operational areas.
So think about operations, quality assurance.
AI, it turns out, is actually very good at predicting defects when things are coming
off the assembly line, for example.
So think about forecasting, planning, decision support.
But it’s very clear that those who are embracing it seem to be getting competitive advantages
over their competitors.
Couric: So how can everyone, be they entrepreneurs or established businesses, keep up with such
Manyika: It’s a question, in some ways, of leadership, and some leaders truly understand
and embrace the fact that the world is changing, that these capabilities are not just something
for the IT department to think about, but these are central to the business strategy
of the company.
The other thing that helps is there’s been an incredible development of tools and access
so that people don’t have to be doing the research, but they can use established tools
to use this capability.
So I think a lot of those kinds of effects are almost, as it were, democratizing the
ability to capitalize on these.
Couric: What is the one change you would hope that CEOs and other business leaders would
make in the next five years to prepare for the impact of AI?
Manyika: Just experiment with it.
Compare what you can do with AI, versus not, in all your areas of operations.
I would also say look at the leaders in your sector.
They’re probably using AI.
Couric: What will an increasingly automated workforce look like, and how can businesses
be prepared for what’s to come?
Manyika: One is there’ll be jobs lost.
That is the case because there are some occupations where the majority of the tasks involved are
easy to be done by AI or other forms of automation.
So there’ll be some jobs lost or they’ll decline.
There’ll also be some jobs gained.
And the jobs gained part of it comes from the fact that AI will make contributions to
economic growth and productivity, which will include hiring.
AI will also create new job categories.
But you’ve also got this jobs changed phenomena, because, in a lot of cases, what AI will do
is complement tasks that you and I do, even though it doesn’t replace all of us.
Couric: And job changing requires job training.
And that has been an issue.
Retraining a lot of workers to adapt to a changing workforce and workforce skills can
sometimes be really difficult.
Manyika: That’s why this point about jobs changing is really, really important.
So what are the new skills and how do we adapt to working alongside these incredible capabilities?
So Google has, we call it Grow with Google, which is a massive initiative in this country
and also in other places, to think about how do we help people build skills.
And there’s a set of kind of digital certificates that come with that, and training that we
provide, and also collaborations we have with many others at the state and local level to
help provide those skills.
Couric: James Manyika, it’s so interesting.
It is sort of like future shock to someone like me, but we need to use it to its advantage
and fix it where it’s needed to be fixed.
Manyika: Oh, I totally agree.
I mean, if you ask me, I think the opportunities are tremendous both for people and society,
but we have to get it right.
Couric: James, thanks again.
Manyika: Thank you.
Couric: For more conversations to help you and your business stay ready.
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Artificial intelligence (AI) is revolutionizing the way businesses operate and interact with their customers. According to James Manyika, Google's first-ever SVP of Technology and Society, businesses should be excited about the opportunities AI presents. From enhancing customer support to improving operational efficiency, AI has the potential to transform various aspects of business operations.
Couric and Manyika discussed the ways in which AI is already impacting customer support. One example is Google Translate, which utilizes AI to translate over 100 languages. This technology allows businesses to communicate with customers worldwide, breaking down language barriers.
AI can also predict defects in products during the manufacturing process, helping to ensure quality assurance. This capability allows businesses to identify and address potential issues before products reach customers, improving overall customer satisfaction.
Furthermore, AI enables businesses to better forecast and plan, providing decision support that can lead to competitive advantages over competitors. With the ability to analyze vast amounts of data and identify patterns, AI empowers businesses to make data-driven decisions.
Manyika emphasized the importance of leadership in embracing the change brought about by AI. It is crucial for leaders to understand that AI is not just an IT department concern but rather a central component of the overall business strategy. Additionally, there have been significant developments in tools and access, making it easier for entrepreneurs and established businesses to leverage AI capabilities.
In order to prepare for the impact of AI, Manyika suggests that CEOs and business leaders experiment with AI in all areas of operations. By comparing the outcomes with and without AI, businesses can assess the value that AI brings to their operations. It is also important to study the leaders in the sector, as they are likely already utilizing AI technology.
As AI progresses, there will be shifts in the workforce. Some jobs may be lost or decline due to AI's ability to automate tasks. However, AI will also contribute to economic growth and productivity, leading to the creation of new job categories and hiring opportunities. Manyika emphasizes the importance of job training and adapting to the changing skills needed to work alongside AI.
AI represents a significant opportunity for businesses to enhance their operations, improve customer support, and gain a competitive edge. With proper leadership and a willingness to experiment and adapt, businesses can harness the power of AI for long-term success. It is vital to embrace AI while also addressing potential concerns to ensure that the benefits are maximized for both people and society.
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