SEO in Inbound Marketing – How Does It Work?

to keep your inbound marketing strategy
running you need new users constantly
discovering your website so you can
offer them value in the form of
attractive and useful content the best
way to get your website in front of
thousands of people is mastering your
seo skills seo or search engine
optimization is a discipline which
involves applying a series of techniques
on a website in order to improve its
position in search engines as you'll see
in this video it's very useful within an
inbound marketing strategy hi my name is
shannon and here on inbound explained by
cyberclick we cover everything inbound
marketing related from tips and tricks
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of our videos let's get started
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the goal of seo is to make a website
appear as high as possible in the search
results in order to attract more
visitors and increase the conversion
possibilities to avoid confusion it is
important to distinguish between seo and
sem
seo positions the website among organic
results which means we cannot pay the
search engine to improve our positioning
in contrast scm positions the web
through paid ads and search engines
although there are many search engines
worldwide google is king so when we talk
about seo we're generally referring to
positioning a website on google
within an inbound strategy seo
techniques help us create a qualified
long-term traffic channel once these
users have reached our website we can
use different strategies to capture them
as leads and help them become potential
customers advantages of seo for brands
if your website is your store seo is the
equivalent of putting on a showcase and
the results are your visits for example
if you manage to position your website
in the first place for a keyword with a
hundred thousand searches per month and
the first results take 20 of the clicks
you will likely have 20 000 more monthly
visits through seo techniques we attract
visitors to our websites so it's a very
interesting tool to start our inbound
marketing process and turn these
visitors into leads and eventually
customers
optimizing a website for search engines
requires time and effort but let's keep
in mind that it is a long term strategy
but once you have managed to position
the website you will have a constant
source of visits without additional cost
the web positioning techniques are
designed to improve the user experience
and the quality of the content if you
apply them correctly not only will you
be able to position higher in the search
results but you can also improve the
results of your website in general
users rely on google algorithms to
distinguish which pages are of the
highest quality and contain the
information they seek therefore if your
website appears among the first results
users will tend to trust your brand more
and you'll have an easier time
converting them types of seo
there are two fundamental distinctions
we have to make to differentiate the
types of seo on one hand we have
off-page seo versus on-page seo and on
the other hand we have white hat seo and
black cat seo let's go through both of
them
first on-page seo versus off-page seo
on-page seo as its name suggests is the
one that focuses on improving the
website itself through the optimization
of your website's internal elements this
includes your content titles
descriptions loading times etc for the
search engines on-page seo improves the
relevance of your website that is its
correspondence with a specific search or
searches it can also attract users
thanks to the content that is displayed
on the google results page in addition
by improving the structure of the
website and its content on-page seo can
improve the user experience off-page seo
focuses on external factors and aims to
determine the authority or popularity of
a website within the elements of
off-page seo we can find links to a
website presence on social media
mentions in the media or the ratio of
users who click when it appears in the
search results in summary we can think
of off-page seo as our public relations
of the page white hat seo versus black
cat seo white hat seo is based on
techniques that comply with the
guidelines of search engines and that
aim to position the website in an
ethical manner in general white hat
techniques result in higher quality
websites and improve the user experience
in contrast black cat seo seeks to
bypass the rules to achieve rapid
results in a short amount of time for
example including hidden content on the
website or spamming links and forums and
blogs although sometimes you can get a
quick jump in positioning in the long
term it's very risky and doesn't really
add value to the brand or the user so we
don't recommend using it
and you may be asking what are some
basic seo techniques you can start
applying after watching this video well
we've got you covered here are some of
the basic tools that will improve your
web positioning within an inbound
marketing strategy selection of keywords
keywords are concepts or topics that we
position our content around therefore a
good seo strategy is based on studying
which topics are the most searched
within our field and how to include them
in our website so google can detect them
web optimization websites that break
down often are poorly optimized for
mobile devices and have an excessive
loading time can be seo's biggest enemy
to be able to position correctly in
search engines it's necessary to take
the technical steps to fine-tune your
website and its content
choosing friendly urls the urls or links
to different pages within a website are
a key aspect of positioning ideally they
should be as simple as possible and
contain the keywords that we want to
position for
creating quality content
search engines like pages that are
useful to users having well-organized
and up-to-date quality improves your
content and will improve your seo titles
headings and descriptions all articles
and pages within the website must have a
descriptive title containing the
keywords they should also be divided
into different sections within the
corresponding headings additionally the
descriptions of each page appears in the
results of the search engine so
optimizing them should be a priority
link building this refers to including
techniques designed to generate inbound
links in our webpage from other sites
we'll always seek to get links from
quality sites avoid spam and take care
of the details like the text of the link
and the type of relationship that it
establishes with our page we hope this
video helps you learn a little bit more
about what seo is and how it can improve
your search engine positioning to
reinforce your inbound marketing
strategy and the results of your brand
in the medium and long term
if you want to master your seo skills
check out cyberclick's free ebook in the
description down below we deep dive into
10 different strategies you can use to
optimize your website and content we
cover everything you need to know
including the different types of seo how
google determines what to rank how to
structure your content how to properly
use keywords and much more and if you
want to keep learning about digital and
inbound marketing make sure to subscribe
to inbound explain thanks for watching
and we'll see you in the next video
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