SEO, AI & The Honest Truth About Marketing

people overestimate what I can do for them.
At least in the short run.
They believe it's
all they can do, everything it's really hard to rank what's up without
content, Video content is not bad, but let's focus on text based content.
if you're generating a half million dollars in revenue
monthly paid us, there's no reason why you can't double up the business.
you want to give away your most valuable content for free.
You're looking to Rick.
Should I
at this point be spending all this time now trying to get Google going? Yes.
Okay. Why?
Because there's a shit ton of money to be made Everyone, welcome to today's video.
We are backstage at Ad Con 2023 where we've just had Neil Patel
headlining the event and we have decided to produce
a little bit of content backstage, which is selfishly for me,
and I think you're going to learn a lot from it.
We have scaled
our coaching business to half a million a month with paid advertising.
Neil is the master at Google SEO.
You've been doing this for now.
How long?
Oh, almost 22 years ish or so.
Okay, perfect.
So I've got some questions because I need to extract 22 years
worth of noise from Neil's brain so that we as a company
can implement some Google SEO stuff so we can get more traffic.
Because where I see the game going is that paid
ads are only getting more expensive, they're only getting more difficult.
They're still in something of a golden,
you know, few golden years, but it's not getting any cheaper, right?
Pay traffic is cheaper.
But there
I think there'll be a way to make money from paid ads for a very, very,
very long time. Yeah.
Just like SEO, I feel is much easier.
Ten, 15 years ago.
Yeah, it still works today. It's harder.
It takes more time, but it still produces results.
Just like paid advertising.
Yeah, you learn more over the years, just like with pedals,
you learn how to optimize your conversions.
Your funnels are ups and downs.
So yeah, how do you get better over time?
And new platforms are going to keep emerging.
We take the same skills over so.
So I totally agree.
But I also want to add in the organic side of things
which we're not focusing on at all, and I want to have that leverage as well.
And Google traffic is so valuable, but it's a little bit harder
to get and takes a little bit longer.
So we're going to dive straight in.
So where we're at, Neil, is we have done pretty much nothing with Google
SEO for ten years fresh
as a as a being and and we need your help.
So what would be your starting point for us?
We are a marketing education company.
We're really good at what we do.
We focus on teaching YouTube ads and webinars and teaching coaches
how to get high ticket clients and what would be at what would be.
What would you say is our starting point to get on on Google?
The starting point is it's really hard to rank what's up without content,
and you probably have a ton of content from these events.
Video content is not bad, but let's focus on text based content.
Typically, whenever you do a Google search, yes, videos can rank,
but it's mainly text based websites that you're landing on too.
So the first thing you want to do is give away the form.
And what I mean by give away
the farm is think about everything that you're trying to do for
educate people through text based bloggers and give that away on your website.
Okay? Right. So
so we
have a $10,000 coaching and included in
that is a training program with a bunch of modules, bunch of lessons.
So how much of that, what percentage of that or, or pretty much type
all of that up and put it across lots of different articles break it up.
Correct.
So you take the majority of it, whatever that is, 80%, 70%, 50%.
Okay.
Break it up into a lot of different articles
and put it on the web and it could be a variation of it, right?
Yeah, exactly.
But you want to give away your most valuable content for free.
You're looking to Rick.
Okay, Got it.
So how will I know which topics from within my training,
my valuable content are going to pull well owned or not?
Sure.
So you have we have free tools like Uber CBS.
You can end up taking in any keywords like
coaching or consulting or anything like that,
and you want to get more specific.
Those one word phrases are too generic, but like when you're in coaching,
what do you guys help with specifically with coaching?
is it's a really is, is a three pronged approach.
So it's people that have a high ticket offer they may need help restructuring
that offer is actually the session I just got off
finishing now as I was teaching something called the offer triangle,
where we have client results at the top.
We have lifestyle next to that, we have scalability next to that.
So you've got to have an offer that can satisfy those three things.
So it's offer creation, it's a webinar.
It's going to get people from, uh, I call this the conversion timeline.
They're at a zero.
They have no idea who you are and a ten to buying.
We want to get them up to a six or seven before we get them on the phone webinar.
Does that YouTube traffic to, uh, to, to flood the whole system.
And right now, if I had to
sum it up, it's like you guys do high ticket countries. Yep.
Is that correct? Yes.
So you would go to process
and you, you'd have been keywords like high ticket coaching.
And I'll tell you the popularity of that term, plus it'll give you
thousands and thousands and thousands of other suggestions.
It would give you variations of high ticket coaching
as well as other long term variations of it.
So now you have a list of
a ton of keywords within your industry that people are searching for
with high search volume because I mean, people are searching for them
on a monthly basis and look for the ones that have a high CPC, Okay?
Yeah, yeah.
Typically the higher CPC, that means the better
that keyword is because people are getting more conversions, right?
So what you want to do is then create content around those keywords,
assuming it's relevant to the products and services you're offering.
Got it.
To put that up on the internet, that's the first step.
Okay.
So a few questions now.
If I'm wondering where to go next, because
we're talking about finding high value keywords
with it, with with a high CPC, surely they're more competitive.
So if I'm brand new new site now, a lot of those aren't
necessarily more competitive. Okay?
In many cases they are, but in some cases they're not.
And with Uber suggests you can put in your domain name
and it'll tell you
have a ballistic keywords, it'll filter the ones that you have the highest
probability of ranking for right now based on what you've done so far.
Okay, that makes sense.
So would I be picking a company version
of what I would deem high value keywords versus low hanging fruit keywords? Yes.
Okay.
And applesauce and keywords for you first.
Okay, put it in your domain. Okay.
So then you would create text based content.
Yeah. Those blog posts on your website.
Yeah.
You could use things like charge and bar or whoever as a writer,
but you still want a human to modify the content you're content to eat.
What that stands for is experience, expertise, authority and trust.
And Google breaks it down.
They want your content to be unique enough to stand out.
They don't want it to be regurgitate information that can only be found on the web.
You can end up creating really,
really unique content that stands out and super helpful.
It's more likely to rank.
Okay, And you just publish it on your blog and your website
and then what you'll need to do is
you need to get some social shares to your article.
So sharing your social profile
and you can also reach out to other people who share similar content on Twitter
and other social networks
and ask them to share content and maybe you reciprocate and share that.
Okay.
And then maybe you need to get links, links or one website lead to your website.
Yeah.
Without other people
linking to your website, you're not going to link as well.
Okay.
So in Uber, this there's a report called the Backlink Opportunity Report.
So you put in a few of your competitors.
If you don't know your competitors, just Google
the terms you're trying to ring for. Yeah.
And you're putting your domain name and a few of your competitors.
Yeah.
And then this backlink opportunity for you, first off with your own domain
and then when you're putting your competitors to tell you,
it'll give you boxes for competitors,
it'll show you everyone's linking to your competitors,
but not you See, if someone links to one of your competitors,
they may be biased and they may like them.
They may not meet you.
Yeah, 2 to 3 of your competitors.
The chances are they're.
They like your industry.
Yeah.
They don't care about a specific competitor, right?
Anyone in your space, you have to talk to them
about how you have better content, more thorough and dirty.
Link the view, how they can get
to, how you can get them to link to you and what is more value.
And over time you build something.
Okay?
And what you'll find in this process is you'll start ranking higher.
Okay?
Now there's some on page SEO issues that most sites have in the research report.
There's also a site report you put in your URL.
The other basic stuff you need to fix.
Yep, you can recover from a quote perspective.
At this point, you just do this.
At least three articles a week. You do this for a year.
Let's try some really good traffic.
What you'll notice
though, is as you get more traffic, you may not get more conversions.
So just like how you take someone from 0 to 10, you got to warm them up.
Some of me read your blog too.
Yeah, another
you may and within that blog post want to collect their email address.
Okay. From an exit intent.
Or you could do hey during this webinar and you started to warn
people about you can get them from a two to maybe a six
and then they're more likely to be ready
to get on the phone and yeah, okay.
So let's just come back to two backlinks
because that's one of the things on my list
to ask you about, because back ten years ago
I used to do a little bit of Google CEO and it was really easy.
Ten years ago we would just go to Fiverr
and just buy a bunch of backlinks and it actually actually worked.
I'm aware that that's far from the truth now.
Yeah, what you've just described is very helpful, but sounds very manual.
Is there any way to automate this leverage
my time better than reaching out manually to these different competitors sites
is okay.
You have to just create amazing content, reach out to them, get links.
Okay.
There are some other ways you can generate links like you can create
and pull graphics.
People are more likely to link to infographics from what we see.
You can create them Infographics.
It's the visual that breaks the story you're trying to tell.
You can also create free tools that are easier to generate links to.
And so sorry to interrupt just before we move on, infographic.
That's something I would just embed into the blog post.
Yes. Okay.
With any kind of SEO benefits in the way that
some get to the blog, you just literally get the link to.
Okay.
And then
you can do it.
You know, I don't know the coaching space too well, but like if I'm in fitness
BMI mess calculator, Body Mass index,
Chad he
was able to create the game in less than 60 seconds so you can
yeah any tool for you you can also use take code Canyon to buy tools that you can
white label and put on your site for like under 150 bucks.
Okay.
And these tools over time will help build links as well.
Okay. That's good to know.
Just got to find tools within your space, but it's a code canyon.
There's tools in almost every space. Okay.
So so what I'm hearing and I want to make sure I'm understanding
this correctly, is now the game is we want high value backlinks,
but perhaps less of them
than just trying to get thousands and thousands of backlinks
just for the sake of having a backlink.
Is that my understanding?
That right? We always do want to make sure and quantity.
Okay, but high value quantity. Okay.
And if you can't get that high values fun relevant sites looking to,
you know, linking to you when you're in coaching.
Yeah. Another coaching thing you can do.
Okay you may want to
CNBC or Bloomberg website linking to you
that's breaking down how people are making a lot of money
through coaching and it's an up and coming industry right?
I'm making it up.
Maybe they were right about that. Maybe
that's the kind of stuff that you want and you'll get that over time. Hmm.
Often a period of content out, you give a link to a conference.
Yeah.
And are people going to know and excuse my language?
Yeah.
It's the same with the internet.
If you create
a part of you will come back,
but below the email address and more likely to convert.
Yeah, they'll share your content, all that stuff.
Okay.
So, so we used to again, back ten years ago,
we used to prioritize things like getting a backlink from a government website
or an education website and things like that.
Okay, still relevant matter too much.
You just want to create good content.
Okay. All right.
So how many backlinks
would I be expecting to generate over what period of time?
And then when would it really start to kick in to see the benefit number?
Okay, if you make a trickle and you get a few a week
or a few weeks, you turn into five or ten a week, okay?
Just adds up over time. Okay.
You don't need quantity and quality content.
It's amazing. The best user experience.
Put the user first, do what's best for them.
Yeah, we should start making higher and higher minimum factors.
Okay.
So if I did want to, you know, I'm hearing this is going to be a manual purchase.
We need to be reaching out,
building a bit of a relationship with those other sites.
Can I still leverage my time by just hiring a VA to do that?
Would you trust someone to be
a little bit more experience?
They're going to have much more success.
Okay.
Just because of their knowledge of those competitors and in last
release building so they know, you know, what has a better success rate.
They know what kind of content converts, better things like that.
Okay. Yeah, I learned it all from scratch.
Okay, So we'll move to the content itself in a minute.
The text that we're actually putting in there
and how long and things like that.
But before we move on from linking outside of that, outside of the backlinks,
are there any other factors that we want to incorporate in our article
that helps rank in terms of we talked about finding some keywords,
some high value ones, competitive ones, and the keywords in the article
without forcing it. Yeah, right.
And you don't need to emphasize on how many times or anything like that,
just whatever's natural.
But you got the main factors.
Yeah. Yeah. Talked about the site.
Yeah.
Backlinks and content within the media.
So so interesting because back when we used to do it, it seemed so
artificial to me now, but the way we used to do it is bolding certain words and,
and underlining certain things and putting a certain thing
in the, in the head of text and things that they say.
So truly that's all not very relevant anymore.
Nowhere near
the other main three factors because look at that
when you're reading the article, you really care if a word is bolded
and you care to provide the best experience
that you're going to back that and go on to the next article.
How many links you have on your site, your ranking of what they could give back.
Then it tells you what the site says.
Yeah, it lower.
Got it. Okay.
This is really, really interesting and also helpful.
So because they're going
to the actual content itself, I'm picking up on where this might go,
but any length of article preferable or you're just saying
just don't think about these things, just put content out there.
It's like,
Oh, I need a 5000 word article with for articles on how to tie it,
how do you think people want to read 5000 words?
How know exactly?
But if your article is on
how to build a car motor engine from scratch,
I don't think people want a thousand words.
They want something more than 5000 words, and they probably want images and images
and videos integrated so that way they know how to do it step by step. Hmm.
Okay.
Interesting. Very helpful.
So the content itself then
I am only looking to write this from humans.
Or can I look at using things like GPT to get me 90% of the way there?
You can use it or you can use a but
you may have to modify way more than 10%.
Okay.
Again, your content is have the double E 80.
Yeah.
You're not going to get it from a 10% modification.
Can you see a time where that will change?
Can you see this getting better and better and better and with better
prompts come better articles?
I think so.
But I think humans will need to modify for a long time.
Okay. Interesting.
Talk me through that a little bit more so people overestimate what
I can do for them. At least in the short run.
They believe it's all they can do, everything else.
I think people underestimate what it can do for you in the long run,
and I can probably do way more than people are expecting.
And yet time will tell what it can do.
But imagine
right now, you know, if you're using a
and you have put a piece of content, it's scouring the web
and using that as a baseline to come up with something.
How is that going to help you create anything unique, Right?
Yeah.
Algorithm or the way they create and process your prompts and create
you content has to change if
it was able to create something that's unique
and special that other people I'm talking about, how do they do that?
I don't know.
That's probably a better question for Sam Altman or Elon Musk.
Okay.
But if they're able to do that, sure.
Then you're talking about it's really game changing.
I just don't know how they do that.
So would there be any merit
in me going to Chatty Betty,
prompting them to give me something to start with,
but specifically prompting them to SEO, optimize this article with their writing?
Would you feel that spit out something that's actually going to help the SEO
or again, might not much know
what you're finding on the web, But again,
if you want to rank for any term
that's competitive, let's say
auto insurance, there's already a billion results in the United States.
Only a few hundred thousand people are clicking.
They're clicking on page one.
I mean, there of a billion plus articles or web pages,
ten are getting majority of the traffic.
Right.
They need to do something that stands out to do well in SEO.
Okay.
And I don't see GBG doing that or not, at least anytime soon.
Correct. I can do it soon.
I mean, everyone's using it.
So how do you stand out when everyone's doing the same thing?
You still got to go above and beyond.
Okay, so before we before
we move on from A.I., I'm going to just sidetrack us a little bit.
Where do you see AI being most prevalent in your business at the moment?
Like, what's what are you using that is most helpful analytics?
Okay, analyzing and figuring out where
there's wastage in real time and then adjusting from there
because most people don't look at their analytics on a daily basis
and if they do,
they're not actually looking for actionable insights
and they're not making changes based on that.
That's where there's a ton of savings and okay, it's not sexy,
just a lot
opportunity to look how much money people spend on Google and Facebook.
And if you can be in ten, 20, 30% more efficient.
And so how are you doing that?
If I wanted to leverage AI to analyze my numbers,
you take all your data, pop it into place,
call it Google Data Studio or Tableau, wherever you want to use,
and you need to use aid
and tell them to start analyzing the data on a regular basis.
I don't know exactly right.
We more so have engineers who help us implement.
Yeah,
I'm not the one coding and figuring out.
Yep, it works. Okay, perfect.
And any other A.I.
tools that are helping at the moment that don't need
an engineer to put it together.
Is it just any of these standard tools?
Okay, Maturity is really good for images.
Yeah.
I don't know about copyright laws and stuff like that, but it's really good.
Okay, awesome.
So back to the content itself.
A few more questions on there.
Am I really breaking up my content into sections?
Am I putting little mini headers? You are
going to break it down not because of SEO,
but because it makes it easier for someone to read the article,
give me good images, videos, whatever makes it the most usable.
Well, that was my next question.
So videos in the article is fine.
We're not doing it.
This is what I'm picking up from you.
We're not doing it because we need it for SEO.
We're just we're focusing on the the experience.
Okay, that's the most important thing.
Okay.
So if if a video is needed or would help, we'll put it in.
If not, no need. Exactly.
Okay, perfect.
Next thing.
So again, this is for me.
You guys are listening in on like, these are the things I want to know
if I'm going to get started.
The thing that's held me back is thinking this is going to be so competitive
that I want the path of least resistance.
But I think it's going to take me a long, long time to get any kind of traction.
So would I be would it be advantageous for me to find a sub niche for me to say,
Oh, well, I talk about YouTube ads, webinars, how to get coaching.
There's loads of people that do this stuff.
Should I focus on just YouTube ads to start
or should I focus on just webinars and get loads of keywords for that
and kind of carve my mini niche first or articles on everything.
So I would, I would actually recommend go out for your mini
niche and expand to the broader niche and then expand into the broader market.
Okay.
But the reason you want to start with the mini
niches is go after one area concrete, get the traffic and slowly start expanding
the mini niche travel.
There's only so much traffic in it.
Got it.
So what would you of the things that I've described so far,
what would you point out as being a mini niche?
Because YouTube ads, I guess is smaller,
but it's still going to be a huge topic, right?
Are you saying go even more, be your main.
Okay.
Uh, or the next one would be webinars.
Yeah, your niche could be, you know, your broader, more niche.
You could just be digital marketing as general.
I see. Okay.
And that's not really a niche, but you get.
Yeah, I understand.
So you would say YouTube ads as a topic, if I'm producing loads of articles
around that, that would be a mini niche, that would be something smaller.
YouTube ads for to specify.
We're talking about YouTube ads here for coach. Yes.
Okay. YouTube.
That's got it. Okay.
That's actually that's actually helpful for me to know.
So I wouldn't be trying to put
articles together talking about YouTube ads
for anyone and everyone and explaining how YouTube ads work in the broader sense.
Do some generic articles like that.
But the majority would be targeted to your audience.
Okay, very good.
So perhaps you wouldn't mind spitballing with me what would be perhaps
an example of a primary keyword I might look for to get started with this?
Like, what kind of things come to mind for you?
If I'm going to teach
YouTube ads to coaches, I'm going to produce a bunch of articles.
What kind of stuff comes to mind?
How to run ads for coaching?
Okay,
yeah, got it.
And then just put that back into the Carousel coaching online.
Yeah.
Talk about using webinars to sell, coaching online and stuff like that.
So that fit, that feels and sounds so competitive to me.
So it's still okay.
Credit cards.
Okay,
then maybe I just have a limiting belief over this
that this is going to be harder than perhaps it actually is.
It's not that hard. It just takes time.
The reason most people don't do it is because of time factor.
Okay, so you're plus two really get good results.
Got it.
I'm so tempted to ask you about the expectations now,
but I'm going to save it to later.
We'll finish up with that.
What I would like to ask you now is we've got our primary sites ad clients dot com.
Many people watching will know that
we've had that site on WordPress for quite some time.
We've actually just moved it off.
We feel we have three options for our site
that we will be producing content and doing a lot of this stuff.
The first option is that we use ad clients
dot com that has very little domain authority.
Um, has not been taken care of
but has been around for a long time and it's what our clients know.
Second option is we start from complete scratch
and what's an excellent okay, perfect third option
is that I go by a site that has a bit more domain authority
with a name that I like.
And if I add one more thing in,
but you're already done for ad clients, I would just yeah.
And just build up over time, which you really.
Yeah.
Now okay so we've moved it off of WordPress
onto a software that we've built.
It's called funnel.
It's, it's a sales funnel builder, but it handles word handles of websites too.
So preferably, we don't want to go back to WordPress
because we want to have our site all in one.
What merit is there now in being on WordPress for SEO,
or would you say we would be fine Actually on our own platform,
almost all platforms are pretty SEO compatible there.
Okay.
So I wouldn't to worry too much about the platform load more,
so worry about the experience of the content.
Okay.
It doesn't matter if you're on WordPress,
if your content sucks, it sucks, it's great, it's great.
So but is there any merit in word like like if I, if I put the same article
on, on, on, on a site that's not on WordPress
and one that is my, my understanding is working or not.
Right.
Did you do all the other stuff like optimize your site for us
and fix it aired. Mm.
Time and see me did all the other stuff.
It doesn't matter if you're on WordPress or not, okay?
You can still have the same issues.
If you're not on WordPress, you can solve the same issues.
Yeah.
So what if I fixed everything to perfection?
You're fine.
WordPress wouldn't give me an advantage because you're
you give me a paradigm shift right now
because I've had it locked and ingrained in my brain
that a blog or a site producing content on WordPress will just rank high.
No, that's a misconception.
Okay.
Can you talk me through that a little bit more?
Because I need to truly believe that.
Because what what I've heard
is that there's so much authority on WordPress that that is the place,
an authority on the Internet is how many people know
your brand that link to it, etc..
WordPress is just a platform.
Yeah, just like if someone use your platform
doesn't mean you're going to rank higher.
It's just a platform. Okay?
You got to optimize as a creative, amazing experience, pretty amazing content.
Either going to rank or you're not going to
rank has nothing to do with the platform assuming you fix all the other
basic stuff.
So with that in mind, one more thing to to add in.
If I wanted to create a blog
where it's where I'm producing all of this content, but I would like it
to be a standalone sellable asset later on down the line, which actually do I see?
I see benefit in that.
I see the content I produce at the moment benefiting our coaching company,
but I also see a time where perhaps five, six, seven years down the line,
the blog as a standalone item is very valuable
and if it's faceless and nameless, as we spoke about yesterday on stage,
you know, I might get a get a better price for it, right?
So with that in mind, would I still start blogging from ADD clients
or would I buy and acquire a new site?
Really?
Okay.
Over something like I see
Social Media examiner and sites like that where it's going to be.
People already know you might as well use what they're using for
like from scratch when you already have those.
Yeah. Okay, that's really good point.
So then I want to make sure I'm understanding this correctly.
The actual domain name itself, then having certain keywords
or a relevant topic in it I'm hearing is not really that important.
You know, used to be more important, but not as
okay. Wikipedia links for a lot of stuff.
The domain. Wikipedia doesn't have the key.
Well, that's true. The URL may
actually make the
key within the URL, but domain doesn't have to it.
So you mentioned something yesterday on stage about Wikipedia,
which I'd love for you to repeat for my viewers here.
You talked about updating content. Would you mind sharing that reason?
Wikipedia rates for almost everything.
Use the update content.
It's like if I give you an apple that's three years old, would you want to eat it?
No, thank you. Exactly.
So with your content, people don't want to read three, four
or five year old content.
Fresh content that's up to date.
Doesn't mean your conscience bad.
Just updated every few times a year though.
It's fresh and up to date and relevant.
The great example is if you read an article around COVID 19,
we all know it exists now. Yeah. It's not a
it's.
The article was two years old.
You'd think it would be as relevant as something different today about COVID 19.
No, exactly. Once we all articles.
Yeah, it makes a lot of sense.
So many people in the room I saw the jaws are dropping into you.
It's probably is.
That sounds obvious and simple,
but to everyone in the room, it made a lot of sense.
So yeah, I appreciate. That's it.
Okay, so to round this off, then, what are my expectations here?
Let's say I leave this interview.
I really do get with my team.
I do what you said, which I believe you said post at least three times a week.
I'm going to perhaps use Chat GP to help us
with a starting piece of content, but we're going to put human and time.
Yeah, and we stay consistent.
What am I to expect?
You should see traffic increases within the first few months.
It really starts with your traffic grow after you.
so that's the part I don't like hearing, but I know that we need to.
We just. It's part of the process, right?
Is that easy? Everyone would do. No, that's right.
That's why you guys then probably $90 a year on that.
It's easy.
Yeah. Doesn't mean ads are bad news.
Why not stop?
So then on that, on that train of thought, do you business over night?
How long have you been doing it? Long time. Ten years plus.
Yeah. So?
So then on that train of thought, do you think I'm making a
sensible decision here, which is that we have a quite a large company pay.
That's a great for us. We can continue doing that.
We can pivot to new platforms as they're emerging.
Should I
at this point be spending all this time now trying to get Google going? Yes.
Okay. Why?
Because there's a shit ton of money to be made
in front of you. And you want the traffic.
You want the branding on the revenue, right?
Yeah, Go for it.
So. So people click on the organic results.
Well, that's true.
So. So. So after Google then.
So after a year or two, I've stayed really consistent
in my industry. The type of topics
that we've spoken about, what levels of traffic are realistic.
If I, if my article was a really going to lead gen space,
but if you're generating a half million dollars in revenue
monthly paid us, there's no reason why you can't double up the business.
Okay, well, that part's exciting.
12 months is not exciting, but doubling the business is awesome.
Any final fast track tips?
You're probably going to say no. Produce good content.
There's nothing else to this.
It's really just because content leads social shares.
Optimize your site.
But the big thing is you can't create meta content
is you do what the competition does in your rank.
Well, the competition already ranked and is good enough.
You've got to do something better than them to beat them.
Okay, so then is there a tipping point
where my, my, my content is building on itself, compounding to a point
where much like the example, you know, of a penny doubling every day
for 30 days, you know, you get halfway through your 15 days in, you still go.
And that's the point where you might go, this is doing nothing.
You really start seeing new growth.
But an exponential curve, as in Google wants to see a certain length of time,
a certain amount of content, and then they boost, you know,
it's not always like that.
It's it really is random, but it's because everyone's content quality is different.
Every industry is has different competition.
There's a lot of factors.
You may the links faster than someone else.
And again, there's just so many factors,
but typically, yes, you do see exponential results.
It really does compound from usually what we're seeing from years 1 to 3
years, 1 to 3.
Fine. Last question.
I think last question.
I might think for another last question.
At what point would I evaluate what I'm doing with our SEO
efforts and determine we're going in the wrong direction
and we need to fix something here?
Because if it's going to take 12 months,
you should be able to well within a few months.
Are you getting the right type of traffic, the right type of questions
for the right keywords?
If you're not, then you may have you maybe did something wrong.
You should go.
And so just if you wouldn't mind giving me,
I know it's going to be different for every industry, but give me perhaps
a helpful benchmark of three times a week in two months time.
What am I looking forward to see at least for going in the right direction
but picking the right keywords?
Since you belong to Google Search console and you should see the impressions
go up impressions and how many people seeing your listings on
their click through to see.
Okay, got it.
And then after a year, we should be seeing some good results.
Yes. Wonderful. Neil, thank you so much for your time.
I really do appreciate it. Dude, I hope that was helpful for you.
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