Project Magi – Google’s Making Big Changes to Search

- And this is the big one.
Google in essence, is planning, a new type of search engine.
Think of it like a ChatGPT type of interface.
I do believe it's going to reduce traffic going to websites.
In addition to that, this is also going to change
paid advertising.
- Alright, so we are going to talk about Project Magi.
Google's making big changes to search.
So I pronounce it "Mayai" just because
I played a lot of games and usually they're called "Mayai"
but you can call it "Mayi" if you want. But Neil
- So The New York Times released an article
on how Google is getting, where there's some
rumors going around about Samsung potentially
making Bing its potential default search engine.
Which would cost Google billions of dollars.
I believe the New York Times said it would be
around $3 billion dollars.
If the similar things also happened with Apple
it would cost them even more money.
So Google's getting nervous, of course
because everyone's talking about AI
and ChatGPT and how Microsoft's integrating it.
And when Google released Bard,
it didn't have the best reviews out there
and their stock price went down
and they lost billions of dollars in market cap.
So Google, in essence
is planning a new type of search engine,
but in the short run they have this project Magi
or "Maggie" or however you want to end up pronouncing it.
And Project Magi has around 160 engineers
that are focused on it.
And what they're doing is trying to
make Google search more conversational.
So for example, if Eric has questions on something
it would learn on the fly,
as well as learn from past experiences
and modify the messaging
and the results that it is showing Eric.
Think of it like a ChatGPT type of interface,
but also being able to do transactions.
So if Eric's looking for new running shoes over time
it will learn the size of the shoe that Eric wears.
if he has narrow feet or wide feet, as well as allow him,
and this is the big one, to do a transaction right there
on Google without going to a website.
They're planning on releasing some of this stuff
hopefully in the next few months.
And, when you think about this,
it's going to have huge implications
for both paid ads and SEO.
- So, this is not just huge implications
on the marketing side.
It's huge implications across the board.
Google's not going to want to give up their market share.
And then you have Satya from Microsoft, the CEO,
he's like, we're so excited to take market share
because each percent is $2 billion.
I believe that's what it was, right Neil?
- It, I dunno the exact dollar amount, but it's massive.
A lot of SEOs are worried that,
hey, this is going to take away traffic from a website.
Well, if you look at what Google's done in the past
with like weather, it used to be when you wanted to search
what was the weather in Los Angeles, California
or Las Vegas, Nevada,
you would go to Weather.com
or Google will send you to a website.
Now, they end up showing you the weather.
And they made that change a long time ago,
and there was many more changes
with things like the knowledge graph that ended
up changing how SEO was done.
And people are like, oh, Google is just taking traffic away.
But these things create a better experience
and cause more people to use Google as well in the long run.
And according to Danny Sullivan, who works at Google,
Google has continually driven more traffic to websites each
and every single year from an organic perspective.
So I would see all these AI changes.
I do believe it's going to reduce traffic going to websites
but I also do think it's going to cause more people
to use Google, which can help counteract that.
And this won't work for every single query out there.
In addition to that
this is also going to change paid advertising.
And from a paid advertising standpoint,
instead of a cost per click model,
just imagine doing a CPA model
which is already similar to how it is right now.
You're bidding per click, but you're backing it
out to what's your cost per acquisition.
And, if you're just paying Google for that cost,
doesn't matter if someone goes to your website or not.
All you care about is, are you generating the sale
and is a profitable.
Whether they come to your website or not,
as long as you can keep generating more sales
you should be happy because that means more revenue from you
and from an SEO standpoint, it'll change a game from
from a SEO perspective.
Maybe you're not optimizing as much to clicks
to your website, but maybe you're optimizing for Google
showcasing your product or service,
when someone's using their prompt to converse with,
to figure out what product or service to buy.
- Bottom line is, search is going to change
marketing as you know, it's going to change the world
as you know it is going to change.
And so you have to adapt or die.
And those either that don't feel like adapting,
well, I, I think that's probably a very small percentage
because those of you that are listening are trying to learn.
So that is it for today.
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- [Neil Patel] Now, if you have any questions,
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