Native Advertising Explained + 5 Examples of Campaigns

you may not realize it but native
advertising is all around you this type
of digital advertising is completely
unique because it combines advertising
with content today native advertising
can take many different types of forms
which is why we're going to review five
native advertising examples to help you
get your creative juices flowing for
your next native advertising campaign
let's get started
[Music]
what is native advertising native
advertising is a non-intrusive ad format
that is based on integrating an
advertisement into a natural editorial
style or content of a website or news
platform native ads seamlessly blend
into the website or platform they are
hosted in and appear to be organic
content themselves although they should
always have an indicator that they are
an ad one of the most common types of
native advertising are sponsored
articles on different news platforms or
sites however native advertisements can
take several different forms in fact
you're regularly exposed to native
advertising on social media and you may
not even realize it the most important
thing about native ads is that they
match the platform they are on and there
are many tools and platforms that can
help you activate your native ads
campaigns
let's take a look at the three major
forms of native advertising
the first one is in feed or in content
ads
they are ads that are integrated into
content pieces and social feeds these
ads try to blend in with native content
and create a non-disruptive user
experience the second is content
recommendation ads which are usually
displayed alongside editorial content in
a recommended format
these ads are typically found alongside
an article or at the end of it and they
feature many different suggested ads or
content and the third one is branded or
native content ads that don't fit into a
typical mold
these ads function as unique content on
a publisher's website or platform
now that you have a better understanding
of what native ads are let's take a look
at five examples of the different forms
they can take number one is spotify and
stranger things
netflix and spotify are two brands that
are well known for using their users
data to create unique and relevant
experiences
in 2017 the platforms partnered up to
create a truly original native
advertising campaign that garnered a lot
of attention after the premiere of
netflix stranger things series spotify
users logged onto their accounts to find
that they could enter into stranger
things mode on the platform and listen
to a spotify playlist exclusively for
them
based on a character from the show
this content was identified as sponsored
and its design was adapted to spotify's
platform and aesthetic
this is a great example of elite level
native advertising
number two is new york times and all
birds
a popular native ad format is sponsored
posts on news websites a great example
is this new york times article sponsored
by the shoe company alberts
this ad is an example of an in-feed or
in-content ad that was promoted on the
platform's regular news feed with a
sponsored tag when users clicked on the
article they were taken to a unique page
on the new york times website with
beautiful graphics and supporting sound
effects the article focuses on the value
birds have in our environment and how
they are at risk due to climate change
this perfectly aligns with the shoe
company as they are dedicated to
sustainability and have the word bird in
their name
this is a strong example of how native
content needs to align with your brand
but not necessarily be about your brand
example 3 the message podcast and ge
native content doesn't just have to be
about articles and social media ads for
example general electric partnered with
panoply to produce a science fiction
podcast named the message
this podcast was the first of its kind
to reach the number one spot on apple's
podcast player and had over 4 million
downloads at the time
this podcast itself was well developed
thoroughly entertaining and featured
general electric technology naturally in
the storyline however it never
explicitly named general electric in the
content itself only in the introduction
credit and cover art
number four social media ads
the quickest way to find an example of
native advertising is to open up any of
your social media apps and look at the
in-feed ads that appear there
this is by far one of the most common
forms of native advertising right now
these in-feed ads are disclosed as being
paid perfectly match organic content and
are placed within a user's content feed
number five instagram filter in
nickelodeon our last example shows that
not all native ads on social media have
to be in feed advertisements nickelodeon
showed this with their fun which
spongebob character are you instagram
filter this version of native
advertising is entertaining interactive
and a great way to connect with the
instagram users on the app it is
indicated as being sponsored by
nickelodeon it's placed where all of the
other filters are and works just the
same as any other organic filter so as
you can see there are many ways to
create native ads i hope you are
inspired by the examples we've shown you
today and that this information can
guide you to create your own native ads
for your brand and that's it for today
if you enjoyed this video don't forget
to leave a like and a comment and
subscribe to our channel if you want to
stay updated all about inbound marketing
see you next time