Discover Neil Patel's top five PPC strategies to maximize the return on pay-per-click campaigns. Learn about the effectiveness of remarketing and retargeting campaigns, leveraging a cross-channel approach, designing mobile-friendly landing pages, using the Google Ads Creator tool, and choosing campaign types wisely. Implement these strategies to improve your campaign performance and increase ROI.
In this video, the speaker shares their top five PPC strategies to maximize the return on pay-per-click campaigns. The first strategy discussed is launching remarketing or retargeting campaigns, which increases the likelihood of a familiar visitor purchasing your product. The second strategy is leveraging a cross-channel approach, using platforms like Google Ads, Facebook, Instagram, TikTok, Snapchat, Reddit, and Pinterest to achieve higher efficiency and ROI. The third strategy emphasizes designing mobile-friendly landing pages, optimizing them for visual appeal and responsiveness to different device sizes. The fourth strategy suggests using the Google Ads Creator tool, available on Neil Patel's website, to identify and fix issues with Google Ads. Lastly, the speaker advises choosing campaign types wisely and tailoring advertising and marketing efforts to specific channels. If viewers prefer professional assistance, they can check out Neil Patel's ad agency, NP Digital.
My five favorite PPC strategies.
So what can you do to maximize your return
on your pay-per-click campaign?
Well, I want you to try out these five strategies
and watch your ROI skyrocket.
Strategy number one,
launch remarketing or retargeting campaigns.
When you use remarketing to target a familiar visitor,
they're 70% more likely to purchase your product
instead of a competitor.
You're probably wondering, what is this remarketing
or retargeting that you're talking about?
Think of it this way.
You go, you look to buy something.
You browse Amazon or any e-commerce site.
Have you noticed, when you look at something
you may added that to your cart,
but if you don't buy and you keep browsing around the web
you start seeing ads for that product.
It's crazy, right?
Are they mind readers?
No, what they're doing
is using something called remarketing.
What that does is,
the website is telling Google or Facebook,
"Hey, this person viewed this product,
they didn't buy it,
so can you please show them ads for it
Because they're interested in it
and maybe the ad will convince them
to come back and buy again."
Super effective strategy,
one of your highest converting campaigns.
You got to leverage remarketing
and it works for both B2C and B2B companies.
Strategy two, leverage a cross-channel approach.
Google Ads is great, but you might need to use
a different platform to balance out your approach.
There's Facebook, there's Instagram, there's TikTok,
there's Snapchat, there's Reddit, there's Pinterest.
The list goes on and on.
But here's what's important with this strategy.
It's not about actually using, just let's say,
Google and Facebook and Instagram and TikTok.
It's actually taking your learnings
from one platform and applying it to the other.
When you do that, what you'll find is
they'll all become more efficient
and you'll start generating a much higher ROI.
Strategy three, design mobile friendly landing pages.
Look, more than 50% of the clicks happen on mobile devices.
I don't care if you're in B2C or B2B,
mobile is super popular.
You got to optimize your landing pages for mobile,
and they need to be different than desktop landing pages.
If you put all that content you would do on a desktop device
for a mobile landing page,
probably not going to convert as well.
Whether you use images or videos or quick animated gifs
to get your message across,
you need to have your mobile landing pages
be super friendly when it comes to a visual aspect.
They also need to be responsive
so it works on any type of mobile devices.
Some people have five inch screens,
some people have seven inch screens,
some people have 10 inch screens.
It needs to adapt to their device size.
And you need a content delivery network.
CDN, which is what it stands for as well,
so that your website or your mobile landing pages
A CDN puts your site on servers throughout the whole world
so that way when people visit your website,
it pulls from a server
that's the closest to the city they're in.
Strategy four, use my Google Ads Creator.
Look, go to neilpatel.com,
click on the tools navigation link
and I want you to go onto the Google Ads Creator.
Or if you don't see the menu,
go to neilpatel.com/blog and you'll see it at the top
or on the homepage of neilpatel.com, it's in the footer.
The Google Ads Creator will tell you everything
that's wrong with your Google Ads and how to fix them.
Strategy number five, choose your campaign type wisely.
Look, there's search ads, there's display ads
there's social ads, and there's Google Shopping ads
and the list goes on and on.
Heck, you can even do ads within stories in Instagram.
There's so many ad types, you need to test them all,
and you need to be mindful.
So for example, if I was doing an ad on Snapchat,
I would actually take the copy
I would normally present on a landing page,
put it in Snapchat so when people can actually see it,
and then, if they want to end up visiting my site
to learn or buy more, they can visit my site.
But that way I'm keeping on Snap and pitching them there
which means more people are going to see my message
and I found that increases my conversion rates.
In other words, you need to be mindful
of the channels that you're using
so you can adapt your advertising
and your marketing to those channels.
Now, if you just want my team to do all this for you,
check out my ad agency, NP Digital.
If you enjoy this video, like it, share it,
tell the people about it.
Thank you for watching.
In this blog post, I will share with you my top five pay-per-click (PPC) strategies that can help you maximize your return on investment (ROI) in your PPC campaign. These strategies are not only effective but also easy to implement.
Remarketing or retargeting campaigns are a powerful way to target familiar visitors who have shown interest in your product or service. By using cookies to track their browsing behavior, you can show them targeted ads on different platforms like Google or Facebook. Remarketing has been proven to increase the likelihood of a purchase by 70% compared to a competitor. This strategy works well for both B2C and B2B companies.
Diversifying your PPC efforts across multiple platforms is essential for a successful campaign. While Google Ads is a popular choice, it's important to explore other platforms such as Facebook, Instagram, TikTok, and more. The key is to leverage your learnings from one platform and apply them to others. By doing so, you can improve efficiency and generate a higher ROI.
In today's mobile-dominated world, optimizing your landing pages for mobile devices is crucial. More than 50% of clicks happen on mobile devices, so it's important to create mobile-specific landing pages that are visually appealing and responsive. Use images, videos, or animated gifs to convey your message effectively, and ensure that your landing pages adapt to different screen sizes. Don't forget to utilize a content delivery network (CDN) to enhance page loading speed.
The Google Ads Creator tool is a valuable resource that can help you identify and fix any issues with your Google Ads campaigns. It provides insightful recommendations on how to optimize your ads for better performance. Visit neilpatel.com to access this useful tool and take advantage of its features.
There are various types of PPC campaigns you can choose from, including search ads, display ads, social ads, Google Shopping ads, and more. Each campaign type has its strengths and target audience. Experiment with different ad types and be mindful of the channels you're using. Tailor your advertising and marketing strategies to fit the characteristics of each channel to maximize your conversion rates.
In conclusion, implementing these five PPC strategies can significantly improve your campaign's performance and increase your ROI. Don't hesitate to test different approaches and adapt your strategies as needed. If you need professional assistance with PPC, consider checking out NP Digital, Neil Patel's ad agency. Thank you for reading!
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