Marketing Your Business with ChatGPT!

marketing your business is about to get
a whole lot easier faster and more
effective because in this full master
class training I'm going to show you how
to create a complete start to finish
marketing funnel using chat GPT this is
seriously going to change everything
allowing you to do more and less time
and without having to go broke hiring
experts to do it for you this all comes
down to being able to use chat gbt in
the right way using the exact right
prompts and asking the best questions to
get all the solid gold you need out of
it no matter your business or your
marketing needs experts are calling this
new skill prompt engineering and it's
the secret sauce of getting the most
mileage out of chat GPT the businesses
that ignore that part will quickly find
themselves swimming in piles of mediocre
marketing materials and getting zero
business out of it but the really smart
entrepreneurs who get really good at
knowing how to prompt the system will be
unbeatable in their Industries so let's
get good at the art of prompt
engineering
we'll be using some really smart prompts
to help us create all of our content
across every major marketing category
and we're going to be going in the right
order so that we can build on our
momentum as we go so let's start out
with content marketing first it's my
personal favorite marketing category
because it's the one that helped me
build my business the most ultimately
it's all about positioning you as the
expert in your field through you know
blog articles or YouTube videos or even
podcasts the problem is it's always been
really time consuming coming up with all
that content especially when it's not
your full-time job to create it but
here's how chat GPT can help where most
people go wrong here is they just ask it
to write a whole blog post out of
nothing like write a blog post about why
you should hire a professional house
cleaner and what it's going to give you
it's pretty basic and pretty short you
know nobody would want to read an
article like this and they certainly
wouldn't get anything out of it which
means means you wouldn't get anything
out of it either no Google rankings no
winning over the hearts of your
prospects it's pretty much just a waste
so we actually need to tackle this in
three simple steps okay so first things
first go ahead and download my free
starter kit which is going to have all
of these prompts across all these
marketing categories so you don't really
have to take notes now you'll just have
it all written down that's West
mcdowell.com
chatgpt so I said we were going to do
this in three steps the first step is
actually just to brainstorm topics so
here's how we would do that we're just
at uh
chat.openai.com and I'm just going to
type in here give me 20 unique article
titles related to let's say child care
if you're a maybe you run a daycare
center but this goes for absolutely any
kind of Niche so I'm just using this as
an example related to child care in a
click bait style so let's see what it
gives us so see what they're generating
here these are all very intriguing and
very clickable that's why we asked for
that you know quote click bait style
it's not about being misleading it's
just about let's come up with really
intriguing titles that are going to get
people actually excited enough to want
to watch and I should also say we asked
for article titles but maybe you're
going to be doing podcasts maybe you're
going to be doing videos it's really the
same thing but then you just swap out
you know just say uh 20 video titles or
20 podcast titles but it's pretty much
gonna give you the same thing regardless
so then we're just going to read through
these you'd go through them one by one
and say okay this one sounds good I'm
going to put it in a spreadsheet or
maybe this one doesn't really hit the
mark it's not something I would talk
about it doesn't really go along with my
business so you're just gonna go one by
one transfer the ones you like over to a
spreadsheet to keep track of them and we
only ask for 20 here but there's nothing
that says you can't ask for a hundred or
you know 200 of these and then really
get a good list going that you can use
well into the future so from here on out
you're just going to pick individual
titles and then we're going to go
through the rest of the steps so the
next step is actually to create an
outline for one of these topics you know
let's just go ahead and take a number
six here the incredible sleeping trick
that'll transform your child's nighttime
routine I'm going to copy that
so now I'm going to type in
okay so I've just said now created an
outline for an article and I gave the
the title of the article and I said
write it as a professional Child Care
expert and write it for young moms this
is important to do this is where a lot
of people fall short when they're using
chat GPT they don't give chat GPT a
point of view in order to here's where
you're coming at it from and here's who
you're writing it for if you don't do
that it's going to come across very much
like a term paper just kind of from like
a an omnipresent view so you really want
to make sure it has that level of expert
authority to it so I'm going to go ahead
and see what it comes back with so again
all we're doing right now is coming up
with the outline it's not writing the
entire article yet and when it comes
back with this outline one of the things
you can do is now is a good time to spot
anything that you don't feel like
belongs in the article or anything you
might do a different way or any section
you would just want to take out of it
and then you just ask for those requests
at this stage once it's done spitting
this out okay so it wrote the whole
outline now so let's just see if there's
anything that maybe we wouldn't want to
include you know maybe this section 2 is
just it doesn't really get to the the
good stuff quick enough you know you
could definitely make that request here
or you could say replace it with
something else maybe you have some
expertise that you'd want to put in here
all you really need to do is speak to it
like you're talking to a real person a
real copywriter chat GPT will understand
your request so let's just go ahead and
pretend everything is good to go as is
now we're actually going to get going on
writing the article so I'm going to type
in
okay so I've written now write the
article and here's where you'll you'll
tell it how to write it okay this is
where another area where a lot of people
miss and they don't actually ask for it
to be done in a certain specific tone
and that's again how it can come across
very much like a term paper or just kind
of an academic uh piece of writing which
is not what we want we want it to be
engaging right so I've said here casual
friendly tone you can also say humorous
tone you can say you can even give it a
famous person's voice like write it in
the style of Oprah or in the style of
Alex vermozi and they have enough uh
stuff online that chat GPT can do a good
job kind of mimicking that overall tone
and style so um but for here casual
friendly I think is good and I've also
said insert personal anecdotes or
stories if they help illustrate a point
again very important to keep these um to
keep your content feeling human and the
way way we do that is through anecdotes
it's through experiences it's through
stories now the stories that this comes
up with may give you a good jumping off
point and what I would what I generally
like to do is kind of replace the little
stories that they come up with with
something similar from your experience
just to kind of really pull it into you
but they may be good to go as this so
I'm going to go ahead and get started
but you'll notice I said start with the
introduction what we're not going to
tell it to do is just write the entire
article it doesn't do really well when
you have it do that it ends up being
very short and very
um just super basic when you do it that
way so we're going to start with the
introduction
okay so I'm not going to read through
this whole thing but you'll notice here
um I might get rid of like where it says
hey there fellow moms like I don't think
any article really needs to start that
way it's an easy thing to delete so we
all know how good a Vita how vital a
good night's sleep is for our little
ones it's essential for their growth
development and overall well-being but
let's be honest sometimes bedtime can
feel like a battlefield with a mix of
Tantrums tears and endless requests for
just one more story or a glass of water
um I think that's extremely well written
and it feels like a real person wrote
that right and then we've got an
experience here you know it said I've
tried and tested various sleep
strategies over the years some are
successful while while others fell short
but this is a by far the most effective
method I've ever encountered so that's
where it feels like she's telling a
story of something that's really worked
for her so I think it's right on the
money so far so here's what you do from
here then you would say
um not right section two and you're just
gonna go Section by section and you're
just going to copy and paste everything
into a Google doc or a word doc and then
by the end of it you'll have your full
article what you're going to want to do
is just basically fix any factual errors
that you can see add in those your own
stories and anecdotes like we talked
about just really personalize it to make
it feel like it came from you and your
brand
so now let's move on to social media
marketing so this is one that can be
especially daunting because you may feel
a lot of pressure to create lots of
content for social but again chatgpt is
a great tool to help you come up with
the ideas and execute on them and of
course there are a ton of types of
social content you could go with from
Instagram image posts to tweets but what
I want to focus on for now is probably
the best single social media opportunity
that you have right now and that is
short form videos you can run on Tick
Tock Instagram reels YouTube Shorts
Facebook and even on Pinterest and
Linkedin so here's the process
okay so just like with content marketing
where we're going to start with here is
the brainstorming process so let's say
you are a wedding photographer and I
would type in something like help me
brainstorm I'm actually not going to do
100 right now because it's going to take
too long but you can ask for 100. I'm
gonna say help me brainstorm 10 topics
for Instagram reels you could also say
you know YouTube shorts tick tocks
whatever I can make for my wedding
photography business they need to speak
to Brides in the process of planning
their wedding so again you're giving the
context of this is for my fill in the
blank business and these need to speak
to this Target demographic it's going to
help it way better hit the nail on the
head a lot faster so let's go ahead and
see what tenant comes back with
okay so it gave us 10 really good
choices here so again you're going to do
the same thing and you I would I would
highly recommend you ask for more like a
hundred so you can go through put all
the winners into a spreadsheet just so
you have a ton to draw from and then
you're gonna go one by one you're just
gonna have it right all of these scripts
one by one so I'll just have it start
with this one right here how to create a
wedding day timeline for perfect photos
okay so I just said write a 15 to 30
second script for how to create a
wedding day timeline for perfect photos
here's the important part with no intro
or outro just get right into it because
otherwise it's going to do the whole
thing where it's like hey guys welcome
to this video and you don't want that in
um in these short videos you just want
to get right to the point so again all
you got to do is ask for that just get
right into it and prioritize unique
actionable tips so what that's going to
do is it's going to bring it's going to
make the tips ideally much more
interesting and unique not just the the
big things that everybody talks about
you want to make it unique right and
then I just had to write it in a higher
energy fun casual tone
um you can tweak that language however
you want but I think generally speaking
for short form videos high energy fun
and Casual is the way to go so let's
just see what this comes back with oh
and the other thing there too is what
you might want to do is put in anything
that you know personally like if you've
got your own tips I'm sure whatever
topic you're going to write about you're
going to have your own ideas say and be
sure to include this or be sure to
um you know add these three tips and
then it'll incorporate all of that okay
so this has done an interesting thing
it's added emojis which you definitely
don't need for a script that are not
gonna they're not gonna show you you
can't like talk it out so
um but I would just I would still just
copy and paste this into your uh into
your word doc just get rid of the Emojis
if if they're included there and I would
get rid of the hey there beautiful
Brides to be again you just want to get
right into it but at first glance it
looks pretty good then you just put in
your next topic and I might actually say
here
but no
emojis
just a it's that's one of those things
you can do you can just kind of talk to
it and just dial in anything in if
there's something it's doing you don't
want it to do just say hey don't do that
this time and then uh it'll get you a
little bit closer so in this use case we
use this to do uh the short form video
scripts this could have just as easily
been tweets post captions anything just
ask it for exactly what you want in the
tone you want and include any specifics
you want to make sure that it includes
and chat GPT will handle the rest next
let's talk about how chat GPT can help
you with email marketing so I make these
YouTube videos here every week and then
I email my list about them that helps me
stay top of mind for them when it comes
time for me to actually promote my paid
program and I really struggled with
using AI to help me with those emails at
first they just came out super generic
and I'd pretty much just have to rewrite
the whole thing but I'm persistent and I
finally figured out a system system that
works pretty much every time and for
email marketing to work best you really
need to use a two-prong approach garyvee
calls it the jab jab jab right hook
method where you send out at least three
helpful value-packed emails then and
only then do you send out one that's
more promotional asking for a direct
sale so for the job emails we're gonna
use what you've already got the content
you created with the help of chat GPT so
whether we're talking articles videos or
podcasts your only job here is just to
let your list know that you created this
super helpful thing and here's why they
want to read watch or listen to it okay
so let's say you're a moving company now
and you wrote an article helping
families moving with their pets so now
your challenge is to just to get people
to want to read that article or watch
that video so what I would type in here
is something like why would a pet owner
about to go through a move want to watch
a video about moving with pets how to
keep your Furry Friends safe and happy
during the move this is a an important
First Step so we're just going to come
and see we're going to see what it comes
back to us with because we want to
really be able to capture what about
this piece of content is going to
Intrigue people because we're going to
use that as basically incentive to get
people to actually watch it okay so it's
given us all these uh reasons why some
why a video like this would be helpful
now we're going to go to the next step
which is to say take that and write an
email to families about to move letting
them know I made this video and why they
should watch it make it short to the
point and fun personable in tone so we
could also say you know in Alex
hermosi's Voice or Oprah's style and
don't give everything away this is
important build Intrigue so people want
to see what it's all about notice what I
did there because otherwise what it'll
do is it'll say here's why you want to
watch this video it's going to tell you
this this this and this you don't want
it to do that you want to build up that
Intrigue and curiosity so people
actually have to read your article watch
your video remember the emails only job
it's not to give them the help that your
content gives them its only purpose is
to get them to consume that content so
I'm going to go ahead and just get rid
of this
and then let's see
what it comes back with for the final
email
Okay so
first glance at this it looks pretty
great so it's even given us a subject
line which you know you may want to
choose to iterate on that we can we can
talk about that in a minute but we have
hi there fellow pet loving families are
you gearing up for a big move
um just I've created this video here's
the good part why should you watch it
here's a little sneak peek it has given
nothing away right it's literally just
it's building curiosity expert tips and
tricks stress busting strategies right
people will read that and they'll be
like okay I need to know what those
strategies are now
um travel prep secrets so it's not
giving any bit of this away now again
you may want to do a little bit of a
light rewrite to it adding in your own
personal anecdotes or stories one more
thing we can do here is actually say
great now give me 10 intriguing subject
lines so you don't have to take the one
that it gave you because subject lines
are really important if it's not good no
one's ever even gonna open it so I
definitely recommend taking this extra
step and I love that it's adding emojis
here this is a good place for emojis in
a subject line and already these are
looking great the top secret guide for
moving with pets revealed
um don't pack your bags without these
pet friendly moving hacks the ultimate
checklist for moving with pets don't
miss out these are great so as you can
see it's really going to be your uh best
friend when it comes to email marketing
for sure
so that's how you write your jab emails
but what about the right hook after
you've let them know about your helpful
content now it's time to let them know
that if they want to go deeper and get
even more help they can get it by
working with you or buying what you're
selling them so here's how to prompt
chat GPT to help you get the most out of
those emails okay so this one's pretty
straightforward I've got kind of a long
prompt here and I'll I'll walk you
through it and why I'm saying everything
I'm saying here so we say pretend you're
an expert marketing copywriter
specializing in writing persuasive
emails it's it's incredibly helpful and
a really big chat GPT hack to tell it
who it's supposed to be right in this
case you're an expert marketing
copywriter it's going to take that it's
going to run with it using the Pas
copywriting framework which stands for
problem agitate solution it's a really
good framework for these kinds of sales
emails where you bring up the problem
someone has you kind of to agitate it
with symptoms of the problem then you
bring in your solution so that's why
I've included that here write a sales
email to families who are about to move
and considering which moving company
they want to choose obviously you'd fill
in the blanks for for your own business
um and you know what they're going
through the problem they have and then
we can't wait to speak to them and help
them decide if we're the best fit for
their move and you know and now we're
going to get into a few things that we
bring to the table right that we would
want to include here competitive pricing
White Glove packing service best
non-breakage guarantee in the business
so here's where you'd bring in your
three best benefits essentially make it
friendly and helpful in tone not too
salesy that's important you want the the
overall tone of this email to not feel
super salesy you want it to feel like
you're still helping them but you can
really help them when they pay you and
they take you up on your offer that's
the the general tone here use power
words there's certain words that are out
there that are just known to really get
Peak people's interest and avoid
overused cliches super important if you
use cliches that people have heard a
million times it falls on deaf ears and
they kind of
they don't even register it so that's
why we've said that then you want to
specify what your call to action is in
this case it's to schedule a free
consultation and to get a quote so
um this is everything we've got here and
I'm going to go ahead and let it do its
thing
we've got a subject line again and again
we can go back and iterate on that and
have it generate 10 new subject lines if
you'd rather
okay are you feeling overwhelmed as
you're about to move your family to a
new home you're not alone moving can be
one of the most stressful events in life
but it doesn't have to be
okay so what it's doing here
unfortunately is it's remember how I
said the Pas problem agitates solution
it's actually like calling that out we
don't want that we would delete those
lines
um
we would just kind of let the story tell
itself we don't need to call out this is
the problem this is me agitating the
problem it'll
people will get it um just as they read
the email itself okay so then when it's
done once again you're just going to put
it into a Google doc you're going to do
a light rewrite of it adding in your own
little expertise just kind of pepper it
in with your own experience and you
should be good to go and of course the
point of all this marketing content
whether it's your long-form content like
articles or your social media posts and
your emails are all funneling people
back to your website where you can
really sell your value and of course you
need the right marketing message there
to help you do that and I've got all the
best problems you'll need to write a
killer website or at least improve what
you have to connect to more people and
help them become paying customers faster
so click this video right here for those
prompts and my step-by-step walkthrough
so you can get your whole website
written in an afternoon so it can
convert like crazy so click here and
I'll see you there