Instagram Reels | How To Go Viral

instagram reels is one of instagram's
newest features
as their answer to the success of tick
tock instagram has put in a lot of
effort to promote and highlight reels in
this video we'll explain how you can
succeed with instagram reels in your
instagram strategy
[Music]
instagram reels is a new way to create
and consume short videos up to one
minute long reels can be a great way to
bring new users to your account but the
content has to be original and engaging
instagram has also recently announced
that they are moving from being a photo
sharing app to a video sharing app
meaning investing in this feature could
give you greater visibility to accounts
that are using reels which is another
reason to give this new feature a try
reels have been on instagram for a few
months now so in order to stand out you
have to make sure your content is up to
par
here are some tips and tricks you can
use to make your real strategy a success
one focus on a specific niche or topic
one of the ways to gain followers and to
go viral on instagram is to find a theme
or category within instagram and post
about it regularly instagram's algorithm
uses machine learning technology so it
will show your videos to an audience
that is already interested in the topic
you're posting about this is why it's so
important to choose a theme or niche and
capture the attention of a specific
group of people two include an attention
grabbing hook thousands of reels are
published a day so to go viral your
content must be engaging to stand out
add a personal touch that makes your
video unique and original the first few
seconds of the video are key to
capturing the audience's attention so it
is important that this originality is
immediate three make it the right size
the optimal video size on instagram
reels is 1080 by 1920 pixels this allows
viewers to see it as the maximum
resolution with an aspect ratio of 9 to
16. this means your videos should be
recorded vertically four don't include
tick-tock watermarks instagram's goal
with reels has a very clear objective to
be more popular than tick-tock and to
encourage users to choose instagram over
the other app instagram's algorithm is
able to detect tick-tock's watermark in
order not to promote these videos so to
give your reals a better chance at going
viral remove those watermarks five
include text in your video whether
they're stories or reels it's estimated
that more than eighty percent of
instagram users watch videos without
sound so it's a very good idea to add
captions or text that can help viewers
understand the content without the audio
in addition text also allows people with
hearing difficulties to understand the
video 6. include a call to action i'll
call to action should always be included
to encourage viewers to interact with
your videos this is the best way to know
your viewers impressions and opinions
and then create content accordingly this
allows you to think about how you can
present your content in a way that
appeals to people seven use viral
elements to give your content the best
chance of going viral use elements that
are trending such as songs or dance
challenges this means keeping up to date
with the trends and observing how the
public is reacting to them in order to
implement them eight use hashtags to
promote your content hashtags are a key
element in any type of post because they
help instagram's algorithm understand
the content in your video and then show
it to users who may be interested choose
your hashtags carefully the most used
ones aren't always the best since they
have more competition 9. create a custom
reels cover make your videos stand out
before it's even started by creating a
custom cover the cover is the image that
users will see before they click on your
video in the explore page or in their
normal feed 10. publish your wheels at
peak viewing times not every hour or
every day is a good time to publish
learn when your audience is online and
active once you determine the ideal
times schedule your post this will help
you to have a higher engagement rate 11.
share your reels on your instagram feed
and stories finally to give your reels
greater visibility share it on your
instagram feed and in your stories this
way your followers can see your videos
and ideally share them going viral
through instagram reels it's possible
but it probably won't happen overnight
the most important thing to focus on is
regularly creating interesting
eye-catching content and using all the
tricks we've mentioned here
if you have any questions let us know in
the comments section and if you want to
learn more about marketing or inbound
marketing make sure you subscribe to the
channel and we'll see you in the next
video