How to start using TikTok Ads to supercharge your e-commerce business

- Hey everyone, I'm Neil Patel.
And today I'm going to show you how
to start using TikTok ads
to supercharge your e-commerce business.
These are the must-dos when you're first starting
with TikTok Ads.
One, set the right daily budget.
Two, run Spark Ads.
Three, set up pixel.
Four, start with mid-funnel event optimization,
also known as add to cart.
If you do these four things
from day one you're well on your way
to increasing your sales.
First, make sure you're spending enough to see results.
Daily budget is a maximum amount
you will allow your campaign or ad group to spend per day.
And it's a great tool for cost control
while you're testing out TikTok ads.
Start with at least $30 USD minimum daily for your budget,
or whatever your local currency equivalent is.
This amount gives the algorithm enough
to learn who your ideal audience is,
and get optimal results early.
TikTok focuses on short form video,
which can be different from other platforms
that you're running ads off.
But don't be intimidated.
Spark Ads is the best way to get started with ad creative.
Spark Ads are an ad format that allow you
to transform existing TikTok videos into paid ads
on the For You feed.
You can use existing TikToks on your own account,
or TikToks made by other creators with their approval.
The beauty of Spark Ads is that they look
like regular organic TikTok videos,
which means they generally perform better.
Internal research shows that the best performing Spark Ads
are videos that touch your business
or product with the most use.
This works better if your video is recent,
but you can Spark Ads any TikTok video.
Next, let's talk about using signals and TikTok Ads Manager.
What are signals and why are they important?
Signals are customer interactions with your brand.
Anything from viewing your video to visiting your website
to even purchasing your product.
These interactions are especially valuable when
they're matched to a TikTok user.
Because it helps you attribute more conversions,
reach more people, and deliver ads more effectively.
Installing TikTok's Pixel
is a key to unlocking more signals.
The Pixel is a tool added to your website
to automatically share web visitors signals.
With Pixel, you can find new customers, optimize campaigns,
and effectively measure ad performance.
Simply put, you'll be able to make more informed decisions
on how to get more customers who
are making purchases more frequently.
To get signals ready, just follow these steps
after you created a TikTok Ads Manager account.
One, set up the TikTok pixel.
Two, set up at least three events
to capture the full customer journey.
I highly suggest view content, add to cart,
and complete payment.
Three, toggle on automatic advance matching.
Four, make sure first party cookies
are toggled on in Events Manager.
Have access to a developer?
I highly recommend connecting with them
to set up manual advanced matching
and events API for optimal performance.
If you're using one of TikTok's partners commerce platforms,
like Shopify or WooCommerce,
you can easily set up your pixel events,
and advanced matching, but just a couple clicks.
Now let's talk about nurturing your audience
with your first campaign.
You want to make sure that you're finding users who
are likely to convert.
Start a campaign with the conversion objective
if your goal is online sales.
Once you've created your pixel and events,
you can set an optimization event to let TikTok know
the types of actions and audiences you want to target.
Here's a best practice that might be surprising.
Optimized tours in mid-funnel event like add to cart, first.
Your end seek might be to optimize for a complete payment,
but if you're just starting out on TikTok ads
you need to teach the system what types of visitors
are most likely to convert throughout the user journey.
So set up your first conversion campaign
at the ad to cart level to start.
If you get one add to cart event
within the first week set up an additional ad group,
and move down the funnel to complete payment.
If you're not seeing conversions
at the add to cart level after one week,
nurture more audience members
by creating a view content ad group
to build conversion volume.
Once you hit 100 view contents you're ready
to move onto to complete payment.
Pro tip, leave ad groups always on when possible
to drive continual audience building and account learnings.
Start with broad targeting or auto targeting,
then use custom audiences to retarget warm audiences.
There you have it.
By leveraging signals, nurturing your audience,
and utilizing Spark Ads for creativity,
you can harness the power of TikTok's advertising ecosystem
to boost sales and strengthen your online presence.
Now, get out there
and start optimizing your TikTok ad strategy today.
And if you found this video helpful don't forget
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