How to Start & Set Up an Ecommerce Business

if you're into digital marketing you'll
likely have to manage an e-commerce
sooner or later or at least ask yourself
what it can bring to your business
e-commerce has been on the rise for
several years and with the pandemic it
has increased much faster than normal so
in this video you will learn what an
e-commerce is and how to set one up
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e-commerce or digital commerce refers to
buying and selling products or services
using the internet and transferring
money and data to execute these
transactions you can classify
e-commerce's based on the target or
business model based on the target we've
got b2c
business to consumer
which is an e-commerce that targets the
end consumer it's the most frequently
used and has tons of examples like eco
fashion streaming services like netflix
hardware stores and more b2b which is
business to business
e-commerces that target other companies
like office supply stores and c2c
consumer to consumer
this type of e-commerce has risen in
popularity the most in the last few
years these are consumers who sell
directly to other consumers usually
secondhand products besides these three
types which are the most common there
are also alternatives like c to b
consumer to business c to c government
to consumer
b for b business for business or b2e
business to employer let's quickly
review some business models your own
online shop it's the simplest model it
consists of a digital version of the
brand's physical store it can be an
exclusively online business or it can
also have a physical location
a marketplace which is a kind of macro
store that includes various sellers
the most well-known example is amazon
where anyone can sell for a commission
drop shipping if you were the seller
instead of managing your own inventory
you would only show and promote the
products and a third party would be in
charge of the shipments
affiliate in digital marketing the
affiliate model consists of using third
parties to promote products or services
in exchange for a commission
subscription instead of selling products
or services individually you sell
memberships and consumers can renew the
subscription after a period of time
for example monthly quarterly or yearly
so with that in mind let's start to set
up your ecommerce
first look for an idea with
opportunities
nowadays ecommerce is very established
meaning that there's a lot of
competition for every product or service
but this doesn't mean that there's no
place for you if e-commerce is getting
bigger it's thanks to the customers so
it's only a matter of time before your
website gains visibility what does the
idea solve for the user what other ways
exist to solve this need why do i think
mine might work better
is there a real demand around this
problem you can use tools like google
trends to check the trend for searches
around your topic what challenges and
difficulties may arise and second make a
plan
this is going to be the first thing you
need to do to stand out from your
competitors most brands go wild with
their e-commerce and start their online
shopping before the plan
so if you want your e-commerce to work
you'll have to dedicate time to think
and write down aspects like what is the
value proposition of your online store
who's your target audience how are you
going to manage logistical aspects like
stock or shipments what channels are you
going to promote your store on what are
your operating costs and sources of
income going to be
using this as a base strategy you're
going to be able to develop a more
detailed action plan with specifics
including the providers that you're
going to use at a minimum you will have
to contract a host a provider and an
ecommerce software as well as decide
which shipping company to use the name
of your online store
you can choose a descriptive name and
domain or a brand name but always try to
make them easy to pronounce and remember
the image of your brand design aspects
such as the logo or the colors come into
play here but also deeper questions
about your mission vision and values
the promotion strategy a physical store
is instantly visible but e-commerce
requires an initial effort to position
itself in search engines and be present
in other channels in short you will need
to promote your e-commerce with an
online marketing strategy third
be patient
an online shop is a long-term bet you'll
have to make yourself known slowly
promoting your shop on different
channels and generating traffic leads
and recurring shopping think in terms of
annual planning and develop a solid
growth strategy it may take time but
it'll definitely be worth the effort
fourth and last calculate analyze and
test like most things digital marketing
is based on trial and error
think of your online store as a testing
ground where you can experiment with
different strategies which channel
generates the most conversions what is
the most effective landing page
constantly measure the results of what
you are doing and apply the results to
your ecommerce to multiply your sales
that's it for today i hope that you now
have a solid understanding of what an
e-commerce is and how to set up your own
online shop if you enjoyed the video
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