How to Nail Social Media Marketing – Tips for All Popular Social Media Platforms

It's a pretty widely accepted rule that a social media presence is
a necessity for business these days, almost all businesses have put time aside
to put together a social media page or two in attempts to build an engaged audience.
Unfortunately, some businesses are failing
to achieve success because they're doing social media completely wrong.
Let's find out why and how you can ensure you're nailing it no matter what.
Hi, guys, it's Trav here
from Neighbourhood, where we help brands find, sell and keep their people.
Let's start with three reasons it's essential to be relevant on social media.
Number one, it's built for awareness.
Things are slowly changing online
with Facebook and Instagram creating marketplaces to purchase products. Despite
the ability to purchase from your favourite brands becoming an option.
Generally, people do not log onto their
social accounts with the intent of purchasing products.
They want to connect, socialise and stay in the know.
Therefore, it's important to share content that builds awareness,
fosters engagement and positions you as a reliable source in their network.
Number two, every social network is different.
It's important to recognise that how you
communicate on one network will totally be different on how you post on another.
Understanding the network you're
publishing on is crucial to relating to that unique audience.
And number three, your results depend on it.
Good social media marketing is marketing that works.
Whether your goal is to grow your
followers or build your subscriber list, you're not going to get those quick
likes if the people reading your content don't think it applies to them.
There are certain types of content
that will drive engagement well on one social network and not so much on another.
Knowing what content works best on each
channel is key for ensuring you'll see results.
So let's start with the O.G Facebook.
As I'm sure we all know,
Facebook is a more casual, family and friends environment that can appeal to everyone.
As the number one social media network
with 17 million monthly Australian users, it doesn't get any better as a platform
to connect with your customers and build new relationships.
Content that works best on Facebook
includes - visual image content like quotes, memes, fun facts and illustrations,
interactive content like quizzes, trivia and polls, live video people spending
three times longer watching them versus videos previously recorded.
Social videos are also great at generating engagement, having 135% greater organic reach than photo posts.
Facebook videos receive eight billion views per day.
That's pretty insane.
According to Coschedule,
the best message is a link post that goes around 111 characters
long contains no hash tags,
but relevant keywords, include in emoji and she has a positive message.
Instagram boasts one billion active users
per month and that number continues to grow on this highly visual platform.
To get noticed on Instagram by posting behind the scenes content such as images
from your company events a day in the office or employee recognition,
they give people a glimpse into your business and humanises your brand.
Product images that highlight either the benefit and/or features of your product, lifestyle
content showcasing how your product or service is used in the real world,
quotes that add positivity and motivation to your followers'
news feeds,
instagram stories which allow you to engage your audience in real time
and add authenticity to your social media marketing.
LinkedIn is where business professionals
can find content that will hone and better their skills, and where folks that want
to be kept abreast of industry related news can find the news.
With five hundred million members, there is an opportunity to establish
professional thought leadership on LinkedIn through content.
If you want to give it a go, consider this.
Choosing visuals that are clear and compelling,
giving users a reason to click on your posts.
Publishing articles as long form content
improves SEO ranking and allows you to delve deeper into topics, positioning you
as an expert. Sharing articles that align with your customers interests,
writing updates that contain industry insights.
Research from LinkedIn pointed to YouTube videos as a great source of engagement,
in some cases resulting in twice as much amplification like likes, shares
and comments and a 75% higher share
rate. It's also worth noting that more so than
its competitors, LinkedIn users are active during a typical workday.
Use keywords and save the hashtags and emojis for Facebook.
If you're enjoying this video, be sure to subscribe and leave a like,
and if you're on YouTube, make sure you hit that bell so you stay up
to date with all of our latest videos delivered directly into your inbox.
So next is Twitter.
With three hundred and thirty million active users, Twitter has become a space
for brands to share short, quick messages while creating awareness.
Consider these tips to enhance your
Twitter marketing and connect with your audience.
Videos are six times more likely to be retweeted than photos.
Go live on Periscope,
share how to videos or be unique and respond to tweets with video.
Infographics are perfect for sharing facts and information in a visual
format. Tweet a link leading to your infographics,
making sure you mentioned infographics in the message.
Visual posts also drive more engagement.
Images that promote blog posts offer
inspiration through a quote, or highlight your brand's culture are great on Twitter.
Tweet content that provokes a positive
emotion like laughter, amusement and awe. GIF's are easy to tweet and share, use them to show
off your product, tell a story or thank followers.
Much like Instagram, hashtags continue to dominate Twitter.
Twittonomy is a useful tool that will
locate trending or popular hashtags related to your niche on Twitter.
Appropriately sharing the content
on social media that appeals to that unique audience on that network is
vital to remain relevant to your strategy,
you'll effectively speak to your personas in that way that moves them to action.
Use this to hone your social media marketing and begin posting the right
types of content on each network, and you'll experience higher engagement
and increasing followers and better lead generation in no time.
So if you found this video helpful, then feel free to share it with someone
that you know that needs a hand with social media marketing.
You can also subscribe to our blog, where
you'll find a bunch more tools, tips and templates to Help you Find Sell &
Keep your people, just like Neighbourhood does.
So that's it for me. Happy marketing.