This video discusses the importance of measuring SEO effectiveness beyond just Google rankings. It emphasizes that ranking on the first page of Google is essential but not the only metric to track. The video suggests tracking organic traffic to assess algorithm updates and overall performance. It also highlights the significance of SERP visibility, indicating how many people are seeing your listing and if it continues to improve. The number of backlinks is another metric discussed, indicating the quality and popularity of your content. The video advises against reciprocal backlinking and mentions that longer content tends to receive more backlinks. Domain authority, measured by Moz, is mentioned as a metric that generally correlates with higher rankings. However, the video states that conversions and revenue are the most important metrics to track, indicating that traffic needs to translate into actual sales. The video provides insights on using tools like ubersuggest, AnswerThePublic, and the analytics team at NP Digital to optimize SEO tracking and keyword research.
- How to measure SEO effectiveness.
Do you think Google rankings are the end all be all
for measuring success with your SEO strategy?
Now, don't get me wrong.
It is an important metric on where you rank,
because after all only 25% of users
go to the second page of Google
when it comes to search results.
Even more disappointing, 90% of pages
receive zero organic traffic.
So yeah, being on the front of Google's page
is super important.
It's the best real estate that you can get in my opinion,
and I'm not a realtor, though.
But it's not the end all be all.
If you double, triple up your Google traffic
and you don't generate any more revenue,
does it really matter?
No, you're just paying more expenses on your server costs.
So what are the metrics that you should be tracking?
Well, the first one is organic traffic,
and the reason I say track your organic traffic is
it'll tell you how you're doing with algorithm updates.
See, Google is making thousands
of algorithm changes per year.
They usually do around three core updates per year.
You want to know if you're doing better over time or worse,
so tracking your organic traffic is telling you,
is your team doing better or worse?
And that's an easy metric that you can do
in Google Search Console
or you can do it in Google Analytics
and you actually see that traffic over time.
So are you going up quarter over quarter or down?
Now, keep in mind,
there is some seasonality and some keywords,
so keep that in mind
and you may have to track year over year.
The second metric that I want you to track
is SERP visibility.
How do you know that your SEO is improving
in the early days?
See, with SERP visibility this shows you,
and you can see its data in Google Search Console,
are people seeing your listing?
When you're ranking at the bottom of page one or page two,
yes, some people are seeing it,
you're just not getting as many clicks
and it takes a long time to get up to the top spot.
So SERP visibility, and if that number keeps going up,
it means that you're continually
ranking higher and higher overtime in Google.
Metric number three, number of backlinks.
Now, the more people that link to you naturally,
the better your content is.
It means people like your product, your service,
your content, the stuff that you're putting out there.
94% of content on the internet never gets backlinks.
And when it comes to SEO,
a lot of companies believe
that this is the hardest part.
In fact, it's so hard that 60% of businesses
outsource their link building strategy to an SEO expert.
If you need help with your link building,
check out my ad agency, NP Digital.
Now there's also reciprocal backlinking,
which means I link to you, you link back,
It's not good.
It doesn't help with your ranking.
That's just gaming the system.
An Ahrefs study found that
43.7% of top ranking pages in Google
contain reciprocal links.
Now, a great way to boost your backlinks
is to create longer content.
Not only does longer content often rank better on Google,
but it also receives on average 77.2% more backlinks
than shorter articles.
Now this doesn't mean that all your content should be long.
When it makes sense for it to be long,
it should be long.
But if it's an article on how to tie a tie,
you don't want to make it long.
It's just making it confusing.
People just want to see some images
or video on how to tie a tie.
The fourth metric I want you to track is domain authority.
The higher your authority,
that means the more credible you are
and typically the higher you're going to rank.
Now, this is a metric from Moz.
It's a score from one to a hundred.
Typically, the higher the ranking or the number,
the better off you're going to rank.
But, you don't want to end up doing it
where you're just focusing on that as an end all be all.
It's just a general rule of thumb
because it's not Google's metric,
it's Moz's metric.
Metric number five, and this is the most important metric,
conversions and revenue.
Look, Google Analytics can track how much revenue
you're generating from SEO.
It doesn't matter how much traffic you get at the end
because if it doesn't convert into dollars,
You're getting the wrong type of traffic.
This is why keyword word research is super important
at the beginning.
This is why you want to use tools like ubersuggest
because it'll tell you what keywords are popular
and have a high cost per click.
If you're wondering why cost per click is important,
typically if someone's willing to pay more
for a keyword in Google Ads,
it means that keyword usually drives more sales.
So you want to go after the keywords
that are related to your space,
get searched a lot, have low competition,
and have a high cost per click,
and ubersuggest will show you that.
And you can also use tools like AnswerThePublic
to see what keywords are booming
and becoming popular right now and exploding,
so that way you know what to target
in the short run that your competition
hasn't figured out about yet.
Now, if you need help with your SEO tracking,
we have a whole analytics team at NP Digital
where we can help you with this.
If you enjoy the video, like it, share it.
Have any questions?
Leave a comment below.
I'm here to help.
Appreciate your time.
Do you think Google rankings are the end all be all for measuring success with your SEO strategy? Think again. While it is important to rank well on Google's search results page, it is not the only metric that determines the effectiveness of your SEO efforts. Only 25% of users go to the second page of Google, and 90% of pages receive zero organic traffic. Therefore, being on the front page of Google is crucial, but it should not be the sole focus.
The first metric to track is organic traffic. By monitoring your organic traffic, you can understand how well your website is performing with algorithm updates. Google makes thousands of algorithm changes per year, and tracking your organic traffic will indicate whether your SEO strategy is improving or declining over time. This metric can be easily monitored using Google Search Console or Google Analytics.
The second metric to consider is SERP (Search Engine Results Page) visibility. This metric shows whether people are seeing your website's listing on the search results page. Even if you rank at the bottom of page one or page two, an increasing SERP visibility means that your website is gradually ranking higher in Google over time.
The number of backlinks is another important metric to track. The more natural backlinks your website receives, the higher the quality and credibility of your content. However, getting backlinks can be challenging, and many businesses outsource their link-building strategies to SEO experts. Creating longer content is one effective way to attract more backlinks, as longer articles tend to receive 77.2% more backlinks on average.
Domain authority is also a metric worth considering. It is a measure of your website's credibility and can affect its ranking. Domain authority is calculated on a scale of one to a hundred by Moz, a well-known SEO tool. While a higher domain authority often correlates with better ranking, it should not be the sole focus of your SEO strategy, as it is not a metric determined by Google itself.
The most important metric to track is conversions and revenue. Ultimately, the success of your SEO efforts should be measured by the revenue generated through organic traffic. Google Analytics can help track revenue, ensuring that your SEO strategy is driving the right type of traffic that converts into actual sales. Conducting thorough keyword research using tools like ubersuggest and targeting high-cost-per-click keywords can significantly improve your chances of attracting valuable traffic.
Remember, monitoring these metrics and continuously optimizing your SEO strategy is crucial for long-term success. If you need assistance with SEO tracking, consider reaching out to a professional analytics team like NP Digital.
If you found this blog post helpful, please like and share it. If you have any questions or need further guidance, feel free to leave a comment below. We are here to help. Thank you for your time!
Create a flexible marketing plan by building a roadmap instead of a rigid plan. Focus on specific goals, prioritize marketing channels, and track tangible revenue metrics. Adapt and evolve as your business grows.
Discover the power of first-party data and machine learning in digital marketing. Identify your best customers and deliver personalized ads based on their needs and interests. Reach customers where they are in their journeys and use automation for better engagement and results.
Generate leads and increase revenue by focusing on three key channels: LinkedIn, webinars/events, and outbound strategies. These organic approaches have proven effective for B2B SaaS companies and are cost-efficient. Harness the power of these channels to build trust, engage with your ideal customers, and drive conversions. Consider leveraging a SaaS go-to-market coaching program to optimize your marketing strategy.
SMS marketing is being embraced as a more intimate way to engage with customers. A multichannel strategy using email and SMS can maximize results.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
We’re available on multiple dates