If you want more eyes on your business and more sales in your bank account social media marketing
is the way to go. In this video, let's talk about how to market your business on social media.
Here's the thing, I want to let you in on a big secret. There are three main objectives
to keep in mind with marketing your business on social media and if you don't have this
then your strategy is broken. Then I'm going to share with you three proven tactics for landing
clients, growing your business, getting clients that even you love to work with and that love
to pay you. What are the objectives of social media marketing? I am so glad you asked, there's three of them.
You ready for it? Lead generation, lead nurture and lead conversion. If you don't have those
then your business is broken, and you're just creating content for the sake of content, and
you're going to keep running on this hamster wheel, and you and your business deserve way
more than that. Every single piece of content you create to market your business on social media
should be reaching and accomplishing one of these three or all of these three. Lead generation, lead
nurture, and lead conversion. Every single piece of content should be reverse engineering what it
is that you have to sell and how is that piece of content either generating, nurturing or converting.
Sometimes they can even be leading to all three. For example, I might have a post where I'm telling
a story about a strategy that I use that changed my life, that changed my business, that helped me
to make more money and I could say, "Click the link below to get access to this thing. I'm going to
give it to you for free today." That post, that piece of content, because it has a strong call to action
is going to generate a lead. Because they can click through that call to action and they can join
my email list. Which then, they are going to be nurtured. But even if I back up to that
post itself where I'm telling a really engaging story that I've created it with
the strategy in mind. That I want to give them this epiphany, that they walk away with thinking,
"That's the way that I can now also get this result." It's nurturing them before I've even
generated that lead and then the conversion comes on the back end after they've opted into my email
list and maybe I have a nurturing email sequence that then brings them towards purchasing. You know,
a consulting call with me or purchasing one of my courses and that's the conversion. So think about
how every single piece of content is accomplishing one or all of those three, lead generation,
lead nurture, and lead conversion. I would recommend you actually write that down on a sticky note,
put it beside your computer. So that you keep that in mind and never forget that when you're creating
content. Because we are not here to create content for the sake of content. That's like throwing
spaghetti at the wall and seeing what sticks. We're not about that. We are doing this intentionally to
grow our businesses, right? After hearing that I want to know what you think about that?
Have you ever thought about that before? Have you unintentionally been just creating content
for the sake of content or have you been using these three? Let me know in the comments below.
Having an effective social media marketing strategy is so important, why? Because this isn't
a hobby, this is a business. We're not doing this just for fun although, your business should be fun.
We want to be creating something that is going to give us an ROI a return on investment. A return on
energy, a turn on the money that we invest, a return on the time that we invest. Ideally, we want to
be able to reach more people and you know it's kind of funny when I hear people talk about
you know get rich quick schemes. I'm not trying to help you get rich slowly either. So when you have a
strategy that's going to be the fastest path to cash, to growing your business, to reaching more
people, and making the impact that you want to make, and social media marketing can be one of
the most effective ways. Because our audiences are on social media all the time and if we know how
to utilize that to reach them, to give them value, and then to lead gen, lead nurture, and convert them
into a customer. That's how we're going to grow and that's how we're also going to be able to make our
impact in the world. By allowing them to grow in the ways that our products and services provide.
So just posting, just creating content, spray and pray, putting it out, throwing spaghetti at the wall.
That's not a strategy. Again, go back to lead generation, lead nurture, and lead conversion,
that is your strategy. So even if you're brand new to business. You might be thinking, "Well, how
do I create a strategy if I've never done this before? I got to test my content." Absolutely,
but you're also going to test your content with intention. As a new business or an existing
business these following tips are going to be really important for you, to make sure that you
have them in place. First of all, is your branding so that people can recognize you. If I were to say
to you right now, just do it. What does that make you think of? Nike, right? If I showed you these
golden arches. What would that make you think of? McDonald's, right? They have these images or they
have this slogan that is recognizable all over the world. Think about how you can create your branding
to be memorable for your audience. Something that they resonate with. Something that they get a
feeling about. I mean, I don't know about you but I think about Nike, and I think about athleticism,
I think about excellence, I think about hard work and determination, and perseverance. I think about
McDonald's and I think about happy meals. I loved having meals as a kid. It made me happy. It was
this like fun experience with my brother, my little brother, or my parents, or my friends. You know, the
birthday parties and the jungle gyms and stuff. It's a fun experience for me. What do you want
your business to be about and how can you make sure that everything you put out on social media
is aligned with that branding? The other piece of creating your branding is going to be the stories
that you tell. So I recommend for every client that I ever work with or for anyone that ever listens
to these videos to create a story inventory. Write that down, story inventory. What is your story?
You have multiple stories. You have your origin story of how you came to be who you are today.
What was the thing that encouraged you to grow or start this business that you have,
and what are the pivotal moments along the way that taught you lessons or shaped you into who
you are today? I would actually recommend having a google doc or a huge notebook where you just brain
dump all of your stories. This might be childhood lessons, it might be experiences with your family,
it might be you discovering your expertise or your skills, or what it was that encouraged you to start
this business that you have today, and anytime you create a piece of content you can go to your story
inventory and share one of those stories in your content, that people are going to resonate with.
The reason why I urge you to tell stories in your content is because stories stand the test
of time. Stories have been brought through from generation to generation. The things that carry
on our culture or generations of wisdom is the stories that we tell and that we carry on, and as
you tell these stories people resonate with them. They're captivated, they move in closer,
they want to hear them. Think about your favorite movies that you love to watch. You're following a
storyline. You're connecting with the protagonist the main character. You're on the edge of your
seat watching them as they go through their trials and their tribulations and by the end of the movie
why do you feel that adrenaline rush or sometimes that like serotonin or dopamine hit? That you just
love this character that you fall in love with over the last like an hour and a half to two hours.
Well, it's because you've watched their journey from start to finish. It's that you watch them
hit rock bottom. You watch them climb their way up and because of that, you cheer louder when they win.
Whether that means they got the girl or landed the dream job or won the race. You got to see
what they went through and you resonate with them. Whether you've been in the same experience or that
you can relate to something similar that you've experienced. When you can share that through your
content that's going to create this undeniable connection with your audience. You know, I see a
lot of new businesses focus too much on fun facts and tidbits, instead of going deep into the stories.
When I first started my business I was a social media manager and I was also a full-time dental
hygienist. That was one of my first jobs is, I was doing social media for the dental office
I worked at and sure I could have made posts about how many times a day to brush your teeth and
and fun facts about cavities and fluoride and stuff. But that's not the stuff that makes
people stop scrolling. That's not the stuff that captivates them and makes them think about it
for for days on end. The stuff that makes them stop what they're doing and pay attention is the story.
So, I would find stories from the people at our office or I would make up a funny story about
our office goldfish and that's the thing that gets a reaction. So think about that as you're
creating your content. There's nothing wrong with sharing those fun facts and those tidbits. But can
you tie it into a story that people will actually stop the scroll and pay attention to? Now before
I tell you about my proven tactics to landing your dream clients through social media. Make sure that
you hit that subscribe button. If you're an entrepreneur and you're looking to up-level
and grow and scale your business, make sure to subscribe. Because I'm putting out videos
like this every week. Okay, how to land your dream clients on social media? I have three tactics I'm
going to share with you. The first one is a strong call to action at the end of every single video.
Remember when I was giving the example about lead generation. Maybe I tell this really great story
and I segue it into giving them the answer to that if they click the link below and they get the PDF,
or the ebook or they watch the next video or they sign up for a webinar. Whatever that thing
is that next step that I want them to take. By telling them what to do, by inviting them, that is
a call to action. That's me saying, "Here's the next step that you can take to get more value from me.
Click the link below." It's a strong call to action. When I first started creating content on social
media I didn't know what that was. I didn't know that I'm supposed to tell them what to
do next. I think I kind of assumed like, "Well, if they like the video, maybe they'll subscribe or
maybe they'll reach out to me, maybe they'll email me." You can't assume that because they don't know
that they're supposed to do that or they don't have a reason to. You have to give them a reason to act.
So having a strong call to action telling them where to go, that's where you also get to actively
pursue that relationship. It's like being on a date with somebody, if you were on a date and you wanted
to have that second date. I mean, sure you can play hard to get but they might also be thinking,
"Did that even go well? Do they like me? Should this go anywhere?", and then what if that's
like a misconnection. Instead, just ask for the second date, ask them to take action click the
link below, join your email list and continue that relationship. Speaking of dating, the next
concept that I love to share is know, like, trust. Your audience to be able to take that action
needs to know you, like you, and trust you, and I use this dating analogy to create that image for you.
That you're not just going right in for the proposal. You're nurturing your audience through
this valuable content. So that when you do have that call to action it's a no-brainer. Because
they know you, they like you, they trust you. if you didn't take the effort to date your audience.
It would be the equivalent of someone coming up to you on the street and being like, "Hey want to get
married?". You're like, "I don't know you. You don't know my last name. You haven't taken me to dinner."
You gotta get to know your audience and they need to get to know you, and that's by creating valuable
content. Now, that's not to say that you can't have calls to action your content right from the get-go.
But that you lead with value before you bring them to a call to action, and the way we do that
is through the third tactic that I like to call the 80/20 rule. Now this can be 80% and 20%
in one piece of content or it can be 80/20 in your whole content structure. So an example is
you know the post example that I gave you before. Where I told a story and that's like 80 percent of
the post and 20 percent of the post was the call to action. So I led with value, I told them a story
that hopefully tugged at their heartstrings or showed them the path and painted that that picture
of what life could be like if they follow this strategy that I'm about to tell them when they
click the link below. So having the 80/20 rule is going to be really important for building that
know like trust factor. Dating your audience and leading to the call to action in a way that isn't
abrasive like going straight for the proposal. So remember all in all lead with lead generation, lead
nurture, and lead conversion. When you have that in mind with every piece of content you create
that's what's going to boost brand loyalty and sales. If you want to learn more about creating
content that converts into cash flow and builds a raving audience for you. I have a training on just
the thing. If you click the link below you can get free access to my next training, I'll see you there.
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