How to Get More Social Engagement When Reach is Declining

- How to get more social engagement when reach is declining.
Facebook organic reach is way down.
I remember being able to post a link
on Facebook and being able to get thousands of clicks.
And it's not just Facebook,
social media in general has been declining.
Social media referrals have been stagnant
at 5% of all traffic for quite some time.
The average Facebook post will reach only 5%
of your followers.
Here's what happened.
Facebook made some changes and there are two
primary reasons why organic reaches way down.
One, there's more content.
There's so much content being published
that there's actually more content being published
than there is space in the newsfeed.
510,000 comments and 293,000 statuses are posted
on Facebook every single minute to give you idea
of how much content is being created.
And personalized news feeds are way more important now.
So Facebook tailors what they show each
and every single person, just like they do on TikTok
which can really hurt your reach when you're posting
and expecting that your friends see your content.
And this just isn't on Facebook alone,
it's on most social networks.
Instagram Reach is dying, YouTube is, TikTok is.
Most social networks do this
because it also helps them with ad revenue.
So what does this mean for businesses?
You don't have a straightforward avenue
to reach your audience.
To put it simply, your reach is small.
That means Facebook and Instagram
and all those people, they're prioritizing
friends content over business pages, that means fewer
if any engagement is weighing there for most of your posts.
And this also causes the rise of paid ads
so that way these platforms can make more money.
But I'll tell you right now,
social media is massive and more massive
than ever with nearly 4 billion users worldwide.
So your audience is still there.
You just have to find a way to tap
into them and grow organically.
Here's what you can do to maximize your organic reach.
Strategy number one: post at the perfect time.
Trust me, no matter how good your content is
if you post at the wrong time, simply isn't going to get seen.
So you got to make sure you're posting the content
when people are going to be most likely to see it.
According to Hootsuite,
a study of over 30,000 social media posts,
there are definitely days and times that get
more engagement, even with organic reach to decline.
The best overall time to post is 10:00 AM on Tuesdays,
Wednesdays, and Thursdays.
The best time to post on Instagram is 11:00 AM
on Wednesdays.
The best time to post on Twitter is 8:00 AM
on Mondays and Thursdays.
The best time to post on LinkedIn is 9:00 AM
on Tuesdays and Wednesdays.
And the best time to post on TikTok is 7:00 PM on Thursdays.
With these times, you got to keep in mind their focus
on your ideal audience and your followers time zones.
So if all my followers are mainly in the United States,
I may want to try like 8:00 PM PST versus 7:00 PM PST
and see what works best.
And as your accounts grow,
tweak your posting schedule accordingly
so that way you can reach them.
And a little bit of testing around those times
will help you determine how to get the most reach.
Strategy number two, just show your face.
You got amazing, beautiful, pretty, handsome face.
I don't care what anyone else thinks.
It's amazing.
So, show it.
It's an easy way to get more likes and comments.
According to the study,
analyzing over 1.1 million Instagram photos,
the Georgia Institute of Technology and Yahoo Labs
found that post with pictures containing faces
do way better.
How much better?
There are 38% more likely to receive likes
and 32% more likely to get commented on.
So show your face.
Don't be ashamed of how you look,
cause again, you are beautiful.
And here's the thing, your audience will also
not be able to identify with your brand nearly as well,
if you're faceless entity,
there's nothing for them to connect with.
Look at Tesla, look at SpaceX.
Elon is a face behind them.
Zuckerberg, face behind Facebook.
Bill Gates, face behind Microsoft.
Strategy three, target your audience.
Listen, we all want to go viral
but what's the point of getting a ton of likes
if none of them result in a conversion?
Getting likes is just a vanity metric.
What's a revenue?
What's a traffic driven to your website?
What's a conversions?
How many emails did you get are SMSs?
You want to hyper-focus your marketing efforts
on the right audience.
So think about the content that your ideal audience
wants you to create and create that.
You can actually figure that out
by using tools like Answer the Public
and typing in keywords related to your space
and it'll tell you what those people are interested in
and go create content around that.
Yes, you may not get as many likes, but you get likes
from the right audience will drive more conversions.
Strategy four, add integrations and customizations
to your page.
You might be trying to grow your audience on Facebook
but that doesn't mean all of your posts can't
integrate other tools and apps and platforms.
It immediately makes your page more user-friendly
and definitely amplifies your market frame.
I love to include various integrations and customization
on my page.
Stuff like custom tabs, email capture forms, podcasts,
video players, quizzes, polls, landing pages, contest apps,
blogs, and even RSS feeds and way more.
Now, not all social networks do that.
You can do a lot of that on Facebook
and they support a lot of integrations
and products and even some of their own ones
like Messenger and it's a great way to engage
more with your audience.
Strategy five: test your posting frequency.
If you think there's a magic number for how often
you should post on Instagram or Facebook, think again.
It depends on your brand.
Major websites like Huffing and Post in New York Times
publish a ton of content every single day
because people want the up to date news
right then and there.
But for you, that doesn't make as much sense.
So don't go posting 20 times a day.
Engagement actually decreases
when you post too often.
On Facebook, and most social networks like Instagram
and LinkedIn, you can get away with posting maybe one
or two times a day just fine.
Look, the last thing I want to emphasize
on is Facebook, Instagram, TikTok
all the other social networks out there
they're always going to change.
Your brand just has to roll with it
so that way you can get the maximum engagement.
Use the data at your fingertips to do well.
And if you just want my ad agency, NP Digital
to do it all for you, just check us out at npdigital.com.
If you have questions, leave a com below.
I'm here to help you out.
If you enjoy the video, like it, share it
tell the people about it.
Thank you very much.