Learn how to establish yourself as an influential figure in digital marketing. Discover the key strategies for positioning yourself as a thought leader, creating engaging content, and driving sales through thought leadership.
The video discusses the importance of digital marketing in today's business environment. It emphasizes the need for businesses to have a strong online presence in order to reach a wider audience and stay competitive. The video also touches on the various digital marketing strategies that businesses can use to promote their products and services. It highlights the significance of social media marketing, search engine optimization, and content marketing in reaching and engaging with potential customers.
Coming up, I will give you some advice on how you can become a digital marketing
thought leader and become the face and voice of your company let's get started.
If you're new here my name is Matthew Royse I am a Knowledge Enthusiast I love working
with digital marketers like you and to share my knowledge of digital marketing on this channel
I will provide you with weekly tips on how you can grow your digital marketing career
thought leaders inspire change and solve problems they have a strong reputation for being leaders
at their companies and in their field of work they position themselves as forward
thinkers who can earn trust with their colleagues customers and prospects thought leadership is an
excellent way to position yourself as an expert and influencer in digital marketing there are
many definitions of thought leadership for example here are three that come to mind a thought leader
is recognized by peers customers and industry experts as someone who deeply understands the
business they are in the needs of their customers and the broader marketplace in which they operate
they have distinctly original ideas unique points of view and new insights said Joel Kurtzman
founding editor of strategy and business a thought leader is someone who looks at the future and sets
a course for it that others will follow thought leaders look at existing best practices then come
up with better practices they force change often causing great disruption said Shell
Israel a writer I define thought leadership is creating a conversation that informs and shapes
people's thinking said Nicole France former head of thought leadership at cisco if you
become a digital marketing thought leader you can give your business a competitive edge that will
help you stay top of mind with your prospects and customers thought leadership can help you produce
sales and grow your company's revenue it can play a significant role in how your companies target
your audience engage with them and learn from them successful thought leadership is only effective if
it is authentic it must cover relevant topics and trends within your industry you can miss the mark
if you become overly promotional too generic or lack original ideas so how do you become a
thought leader in digital marketing here are five things to keep in mind number one listen thought
leaders should seek out knowledge to do that they need to listen to others they need to be humble
and learn from others to understand how your ideas are different from others you must first find out
what ideas exist in the marketplace you must listen to others and find out how people think
about important digital marketing topics a thought leader understands and listens to what other
people are saying a thought leader knows thoughts in the marketplace and then becomes a leader of
those thoughts to make this happen you must listen number two develop a strategy after you know what
ideas and thoughts exist in your industry you can form a deep understanding of the trends and forces
impacting your sector you must understand the questions that your target audience is asking
what are they typing into google what are they asking analysts what are they asking their peers
the goal of a thought leadership strategy should be to answer questions that your target audience
is asking it would help if you did it better than others that's how you become a leader you must be
passionate about answering those questions and answering them for an extended amount of time
becoming a thought leader doesn't happen overnight you have to be burning with an idea or a problem
or a wrong that you want to write if you're not passionate enough from the start you'll never
stick it out said Steve Jobs co-founder of Apple look at the big picture and determine a strategy
for how your thoughts stand out it would help if you become a magnet for the conversation around
important issues and trends in your industry this requires some risks because you must become
a contrarian and be right here's the catch contrarian thinkers are wrong a lot you have
to remember that contrarians are usually wrong said Jeff Bezos founder of Amazon
a contrarian is someone who zigs while others zag they think differently and notice what others
can't see therefore a strategy is crucial to success it's a balancing act for contrarians you
most likely will fail if you don't do it correctly so that's why it's challenging to become a thought
leader number three create compelling content consistently the next step is to create thought
leadership content such as opinion articles blog posts speaking engagements podcasts
and YouTube videos that are outlets for your thoughts thought leadership must be educational
genuine and high quality it would help if you stay away from common buzzwords too often i see thought
leadership content that is too technical filled with jargon and tries to cover too many ideas the
articles that leave a lasting impression are the ones that convey a powerful message in a simple
and concise way said peter economy the leadership guy in Inc. magazine social media is an excellent
way for thought leaders to understand their target audience and see if their thoughts resonate with
their audience when you produce consistent content and share it via social media you
can stay on top of trends and create consistent thought leadership worthy content your messages
must be consistent with your belief system over time and connected to what is going on in the
world today when your messages are consistent over time people are able to relate to and understand
your ideas and visions and Manish Chandra count founder and ceo at Poshmark number four be forward
thinking a hallmark of true thought leadership is the confidence to take the route that 99.9
of the industry experts don't even see said Craig Baldings and Dr. Liz Alexander thought leadership
authors when you're forward thinking you think about the future and plan a thought leader is a
forward thinker who understands how micro trends impact their industry in the economy a thought
leader thinks about the future and finds patterns thought leaders analyze these patterns and combine
them with their vision of solving real world problems it takes time and resources to hone your
expertise so becoming a thought leader will have some risks you will also have some opportunities
because you make a significant impact on your industry and beyond becoming a thought leader
is worth it if you love sharing ideas like innovation and have a vision for the future
it will help if you're good at connecting the dots that others don't see number five inspire action
you don't lead by pointing and telling people some place to go you lead by going to that place
and making a case said Ken Kessie an American novelist thought leaders have an uncanny ability
to understand what is happening today and that speculate on what will happen tomorrow they have
informed opinions that bring insights and inspire action their passion inspires others to have the
same passion for the topic thought leaders set the pace for in the industry and they love innovation
innovation is what distinguishes between a leader and a follower said Steve Jobs thought leaders are
innovators that inspire change and solve problems they have a reputation for thinking about things
differently and people want to know how they feel about specific topics okay let's bring it
all together first if you like what you saw here please hit the subscribe button below
thought leadership is about having original ideas and seeing beyond today to make things better now
and in the future if you follow these steps you can become a thought leader and increase your
authority and influence on specific topics in your industry the goal is to be the best
resource possible on your particular area of expertise so you can start new relationships and
enhance existing ones by consistently providing valuable insights and resources to your customers
said Danielle Sabrina a thought leadership consultant thank you for watching until next time.
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