How can Artificial Intelligence be used in businesses?

what are the areas where artificial
intelligence can be used in your
business
i help organizations understand how they
can use
artificial intelligence and then i help
them design strategies around this
i've worked with big global companies
like
shell i've worked with government
organizations like the un
to help them make better use of their
data and use ai
and when i do this we tend to look at
four
specific areas i think it's really
useful to explore when you want to
understand how
ai is relevant to your own organization
so the first one is where we look at how
can we use
artificial intelligence to make better
use of our
data and understand trends
so we now live in a world of big data we
have
more data than ever before less than one
percent of all the data that
organizations have
is ever used let alone used to inform
any meaningful decision making
so what ai allows you to do is to run
on your data and see are there any
important patterns
so without you consciously saying is
this a business question this is how i
analyze it
let's say who are my most profitable
customers the ai can do some of this
with
for you so modern cloud computing
infrastructure already has the
capability to
to basically automate some of your
analysis and this will happen
more and more that ais will pick up
certain trends
if you're a retailer for example they
might say okay
there are certain products that seem to
go up more people want to buy toilet
paper now more people want to buy
biscuits alcohol sales are going up and
down without you
having to actively look for this and
this is becoming increasingly important
so
ai can automate your insights from data
the second area is where ai can help you
provide better more intelligent and
personalized
services this is actually linked to the
first one because if you have better
customer
insights or better customer
understanding this then allows you to
provide
intelligent services so if you think
about companies like amazon
they are using the insights and the data
they're collecting to automatically
recommend the best products to you
netflix does something similar
they are getting more and more
intelligent so they're not only
recommending a particular film
because you like to watch it they are
now trying to fine-tune this and say is
this the right time where you would
normally watch the film
and they might also even give you a
title that is more attractive to you so
for example if you like robert de niro
and you have watched lots of films with
robert de niro and they're not saying
this film might also be interesting in
but the poster hasn't got him on the
title
on the on the poster because he only
plays a tiny little role in it
they might give you a different tile as
a preview okay this makes it more
enticing for you to watch
so we want more of this we want more
personalized services that are
customized for to the needs that we have
in any given point in time
and ai enables that the third one
is where we use artificial intelligence
to make
our products more intelligent and
smarter so we now have
ai built into our phones into our tvs
into our cars into our watches and so on
and what i predict is that soon we will
have ai
in almost all products that you can
imagine i already see this
with toothbrushes you now have a
toothbrush that usually uses artificial
intelligence and sensors to
see how well you've brushed your teeth
and you up you can then use your app to
see
which part of your mouth you need to
clean a bit better
we now have this in cars that are
becoming increasingly autonomous
at the moment they're helping us to
detect
blind spots watch what's going on around
us
make sure we stay in the lane in the
future they will drive for us
so all products from
toasters to fridges that cannot
understand what's within them and can
make recommendation of what wines to use
with the food you're planning to make
two yoga mats that give you feedback on
your positions automatically
are now using artificial intelligence
and soon
a product without this intelligence will
simply find it difficult to compete
the fourth area where artificial
intelligence can be used in business
is to optimize your business processes
and streamline line that streamline them
and
and automate parts of your organization
if you
think about this ai can now be used to
make machines intelligent and they can
do
work for you so we have intelligent
robots that are even aware of their
surroundings
if you have ever seen the latest iphone
factory or
car factory you realize that all of this
is being automated
but this now happens across the supply
chain where warehouses are automated
production plans are automated
the deliveries are automated where i
live we regularly
get robot deliveries of our grocery
their
little self-driving autonomous robots
that come to our house and deliver the
shopping
so this will happen more and more that
we are thinking about how do we
improve and automate our business
processes
and it's not only our physical process
but also our
more clerical managerial tasks we now
have robotic
process automation that is enabled by
artificial intelligence
so if you run a call center for example
and someone rings in with a particular
plot problem
and then what then happens is that the
call center operator needs to go into a
certain database
pull up this document go somewhere else
pull this up compare them and then give
you the answer
we now have artificial intelligence that
can watch
what is happening and if these patterns
emerge
over time say this is the same problem
the same
kind of processes you need to do the
same data you need to copy across
they can do this for you i sometimes
think
it's similar to my emails when i receive
an email about
a speaking engagement for example
i can already predict the kind of
response i will
send then the kind of forwards and
backwards where's the event how many
people and so on
if i have an intelligent ai
watching me for a month they can
automate this
so increasingly businesses are now
looking at how they can do this
so they are the four areas of of
any business where you should really
seriously consider
ai for and use it making more
intelligent decisions
um smarter services
more intelligent products and more
intelligent
business operations hopefully this was
useful
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