Generate Growth For Your Business With Google Ads
Learn how to generate growth for your business with Google Ads, a powerful and automated marketing tool. Discover how Google Ads works to display your business information to potential customers based on their online searches. Get tips on creating effective ads, targeting the right audience, and setting a budget. Track and analyze the performance of your ads to make informed decisions for business growth.
Generate Growth For Your Business With Google Ads | Grow with Google
Topics
- Google Ads as a marketing tool
- Creating effective ads on Google
- Targeting audience and setting a budget
Video summary
This video discusses the use of Google Ads as a marketing tool to connect with consumers. It explains how Google Ads works by displaying business information to potential customers based on their online searches. The video also emphasizes the importance of having a high-quality website with a clear call-to-action, and provides instructions on how to set up a business profile and create ads on Google. It suggests including unique selling points and a strong call-to-action in the ad copy, as well as directing users to relevant pages on the website. The video covers targeting the audience geographically, setting a monthly budget, and tracking the performance of ads through Google Ad reports. It concludes by mentioning additional resources for business growth, such as the Google Primer app and the Google Career Certificates.
Video trancript
looking to get the word out about your
business google ads is a great place to
start
[Music]
[Music]
hi i'm israel cerna a girl with google
trainer going to talk about using google
ads to connect with consumers as they
search and browse online
google ads is a helpful and automated
marketing tool that lets your business
advertise its products and services on
google it works by displaying your
business information to potential
customers based on what they're
searching for online google ads
automatically create keyword lists and
run your ads to help get the most clicks
within your set budget
ads appear in two places google search
results and websites that show google
ads in google search results ads appear
above and below organic or unpaid search
results ads show up when people search
for keywords or go to websites related
to your business unlike an ad in the
phone book or a newspaper ad you only
pay for your google ads when someone
clicks on them which is sometimes
referred to as pay-per-click or
performance-based marketing
before you get started creating ads make
sure your website is up to date and
looking good having a high quality
website with a prominent call to action
or cta as it's sometimes known can help
prompt a searcher to take action and
help you get results from your ads
if you don't have a website you can set
up a verified business profile to help
you drive searchers to a destination
from your ads if you have not yet
created or claimed your business profile
check out our video on creating a free
business profile at the link in the
description
if you're ready to give online
advertising a try go to ads.google.com
you'll need a google or gmail account to
sign up
from there you'll enter details about
your business so google can figure out
where to run your ad
then choose a goal for your ad for
instance you may want to drive customers
to visit your storefront or buy
something from you online
ads contain two headlines a description
and a link to your website
when writing your ad include any unique
selling points that set you apart from
your competitors like low prices or free
shipping
it's also important to include a call to
action or cta that encourages potential
customers to do something for your link
make sure you send people to the most
relevant page on your website for
example if your ad says get 20 off then
people who click on your ad should be
taken to a page where they can take
advantage of that offer
once you've written an ad choose a
target audience you can target people
geographically based on how close they
are to your business or by cities or
regions make sure you're targeting
likely customers not just as many people
as you can remember you only want to pay
for qualified clicks on your ad if there
are certain days or times that are most
relevant for your business you can set
up optional ad scheduling to run your
ads only at the times you choose for
example a pizza parlor may only want to
render ads for a special weekend
discount or on particular days
the next step is to set a monthly budget
the cost for ads can vary from click to
click but no matter what you won't be
charged more than the maximum monthly
budget you've set
when you create your ads google ads will
recommend a budget based on the average
number of clicks for your business type
and location as you adjust your budget
it will show approximately how many
clicks and calls your ad might generate
per month you can track how much you've
spent and adjust your budget any time in
your google ads account
you can see how well an ad is performing
with google ad reports these reports
show you which ads people are seeing
what kind of device they're seeing them
on and which search phrases are
generating clicks on your ads check out
your reports from time to time and make
changes to your ads or budget based on
how well they're performing you can go
even further by setting up conversion
tracking and google analytics this will
let you see which ads are converting
leads into paying customers leads who
are signing up for your services or
completing any goal you want to track
thanks for watching to learn more about
business profiles and online tools to
grow your business be sure to tune in to
our other videos and subscribe to our
channel you can also keep learning on
the go with the google primer app or
check out the google career certificates
for job-ready skills you can put to work
see you next time
Dig Deeper
Get the Word Out About Your Business with Google Ads
Are you looking to expand your business and reach more customers? If so, Google Ads might be the marketing tool you need. Google Ads is an automated advertising platform that allows businesses to promote their products and services on Google.
How does it work? Google Ads displays your business information to potential customers based on their online searches. It creates keyword lists and runs ads to increase clicks within your set budget. Your ads can appear in two places: Google search results and websites that display Google ads.
One of the major benefits of using Google Ads is that you only pay when someone clicks on your ads. This pay-per-click or performance-based marketing means that you are only investing in ads that are generating interest.
Before you start creating ads, make sure your website is up to date and visually appealing. A high-quality website with a prominent call to action can prompt potential customers to take action. If you don't have a website, you can set up a verified business profile to direct searchers to a designated destination.
Ready to give online advertising a try? Visit ads.google.com and sign up with your Google or Gmail account. Provide details about your business so that Google can determine where to run your ads. Next, choose a goal for your ads, such as driving customers to your storefront or increasing online sales.
When writing your ads, highlight any unique selling points that set you apart from your competitors. Whether it's low prices, free shipping, or exceptional customer service, make sure to emphasize what makes your business special. Additionally, include a clear call to action (CTA) that encourages potential customers to take action, such as clicking on your link.
It's crucial to direct people to the most relevant page on your website. For example, if your ad offers a 20% discount, make sure that clicking on the ad leads users to a page where they can take advantage of that offer.
Targeting the right audience is essential for a successful advertising campaign. Google Ads allows you to target people geographically based on their proximity to your business, or by specific cities or regions. Remember, you want to target likely customers, not just reach as many people as possible.
Consider setting up optional ad scheduling if there are specific days or times that are more relevant for your business. By running ads only at strategic times, you can maximize their impact. For example, a pizza parlor might choose to run ads for a special weekend discount or on specific days when they anticipate high demand.
Setting a monthly budget is the next step. The cost of ads can vary, but you won't be charged more than your maximum monthly budget. Google Ads will recommend a budget based on industry averages and your business type and location. As you adjust your budget, you'll see an approximate number of clicks and calls your ad might generate each month. You can track your spending and adjust your budget as needed in your Google Ads account.
To assess how well your ads are performing, utilize Google Ad reports. These reports provide valuable insights into which ads people are seeing, the devices they're using, and the search phrases that generate clicks. Regularly reviewing these reports allows you to make informed decisions about refining your ads or adjusting your budget based on their performance.
To take your advertising efforts even further, consider setting up conversion tracking and Google Analytics. These tools provide in-depth data on which ads are converting leads into paying customers and help you track goals that are important to your business.
Are you ready to get started with Google Ads? Visit ads.google.com and unlock the power of online advertising to connect with customers and drive business growth.
For more tips on leveraging online tools to grow your business, check out our other videos and subscribe to our channel. Download the Google Primer app or explore Google Career Certificates for job-ready skills that can be put to work in no time.
Thank you for watching, and we'll see you next time!
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