Discover the top 3 social media marketing trends for 2024, including the rise of AI, continued relevance of Facebook, and potential use of personal profiles for business marketing. Stay ahead of the game and embrace new technologies as a marketer!
The video discusses the top three trends that were discussed at the Social Media Marketing World conference. The first trend is the rise of AI in marketing, with marketers incorporating AI tools into their workflows. The second trend is the continued relevance and usage of Facebook, with a significant increase in users and the popularity of reels on the platform. The third trend is the potential use of personal profiles on Facebook as a marketing tool for businesses, although there are mixed opinions about its effectiveness.
If you've been following along with the vlogs, you know that I just got back
from my first social media marketing conference of the year, and it was really
cool, not only to present, I talked about video strategy, of course, what else?
But also to hear from the other attendees, the other speakers, everyone at the
conference about what they're seeing with their clients and in their businesses.
And so I thought, I.
Bring it back to you all and share the top three trends that I heard
marketers talking about at Social Media Marketing World this year.
The first one should come as a surprise to no one.
AI was everywhere at this conference.
We were even talking about it in my session, which we all know.
I'm not necessarily the biggest fan or the biggest.
I don't know hype person about ai.
But listen, it's here, and I don't know who to credit for this quote, but I
heard multiple people at the conference say this over and over to me, that
marketers aren't gonna be replaced by ai, but marketers are going to be replaced
by other marketers who are using.
ai, and I really don't like that type of scarcity mindset,
that like fear mongering.
I talked about it at length in my AI podcast, which I will link
if you wanna check that out for a little bit more of a spicy take.
I don't really like that way of thought, but I do think that as
marketers we have to, you know, stay abreast of new technologies.
We have to.
be in the know of what's going on.
And yeah, we should try to make our jobs easier if we can in an ethical, smart way.
It's really hard to say how much of our jobs are going to be replaced
or assisted by AI at this point.
I just, I think that a lot of the technologies we're.
Seeing are still really, really early, especially when it comes to
anything related to video and audio.
I had a few people actually attend my session and ask me questions afterwards.
They said that they were developing some video editing AI software and
so they wanted my feedback on it, and I just find, especially for the
video stuff, it's, it's just not.
Quite there yet, at least not most of them are.
But you know, technology moves fast.
So we've gotta just stay tuned and be open-minded about things.
I'm certainly pushing myself to be a little bit more open-minded, so I
thought that I would share with you a few of the AI tools that I am really
enjoying and that I've added to my kind of marketing workflow already.
So, one of the video AI tools that I actually think is doing a pretty good job.
This is new to me.
I, I haven't used it for months and months, and.
But it is a tool called Munch.
One of my clients actually, they mentioned that they used it and I
was like, let me just check this out and see what it's all about.
So you upload your long form video.
Actually, you don't even have to upload it.
I think you just add your YouTube link to your long form video, and then it
takes a little bit of time and it pulls.
Suggested clips for you.
So I already have a process where I go through and use descript and, you know,
analyze the text and think about what I wanna say on TikTok and on Instagram.
But Munch actually does that part for you, and it, I guess, listens to your
words, you know, reads your transcript.
and compares that with what's trending on these different platforms and
pulls out clips that it thinks are gonna be the best ones for you to use.
It's actually pretty interesting.
Like I said, I am just in the testing phase of it, but I do
think it's pretty freaking cool.
I'm gonna be honest, and I, I tested my last podcast, I believe.
It was funny because one of the clips that it recommended, I.
Is actually the clip that I did pull for my Instagram and that Instagram
reel did do pretty well for me.
So I don't think that's necessarily taking anyone's job, it's just
simplifying what I already do.
Normally I have to scan through the clip, find the best one to pull, but
it's kind of skipping that step for me, and I think that can be great.
You know, I think embrace that type of ai for sure.
My favorite AI tool that I've been using forever is Grammarly.
I think that writing, no matter what you do, if you're tuning
into this show, you're probably a marketer or an entrepreneur.
Being a good writer is so, so important, especially for my
social media managers out there.
You know, if you make one spelling error or one grabber mistake on Twitter or
LinkedIn, you will never live that down.
You will calm down.
Don't, don't be scared.
You'll be okay.
We've all done it.
But obviously we don't want to make those mistakes for our
clients or for our own businesses.
We wanna put our best foot forward.
So Grammarly is everything to me.
I'm sure you all have heard of it, but you just go in there, you
type in your text and it'll give you some suggestions for grammar,
spelling, there's a browser extension.
It's really, really cool.
And then lastly, let's talk about chat G P T.
Once again, I talked about it already in a different podcast.
You know, I've continued to play around and kind of see where it could really
fit in to my workflow, if at all.
And for now, I think the best thing it can do is just create outlines, create
frameworks, create starting points.
I am still not at the point where I think most people should just be.
Trusting chat G P T to like write blogs and write emails and do
all the heavy lifting for them.
But yeah, if you have a topic that you would like to explore
and you need, you know, you just need that spark for your brain.
I think leveraging AI for something like that could be helpful.
So I definitely think there are.
Lots of things that you can do with ai and that was all the rage this, this past week
at Social Media Marketing World for sure.
The next one was really, it really took me by surprise.
It was Facebook.
I know, right?
Do people still use Facebook?
A lot of people still use Facebook.
In fact, pulled a stat from HubSpot.
It says that data shows that Facebook usage significantly increased in 2022,
and as of January, 2023, there are almost 3 billion people on the platform,
2.96 billion people on the platform.
So that's nothing to like hand wave away, right?
I think it's so easy to.
Just be swept away by these shiny objects, as we call them in marketing, right?
Like TikTok is everything, short form videos, everything.
Uh, these new platforms are everything, but that's a lot of people.
And chances are somebody in your target demographic, your target audience.
Is on Facebook.
I actually have found myself using Facebook more lately.
I, for the longest time, I had the app deleted from my phone, but because I
actually stopped really using Twitter, I started using Facebook when I was
really bored and I still don't really post on there much, but it's just nice
to like sometimes see a familiar face if you're, I don't know, standing in
line at the grocery store or something.
And one thing that I noticed is that reels are very much a thing on Facebook.
Funny enough, I find myself watching a lot of Facebook reels, like more Facebook
reels than I watch Instagram reels.
So I don't know what that's all about.
But something that you can do as a creator, as a marketer, as an
entrepreneur is just start publishing your Instagram reels to Facebook.
There is an easy way to just auto do that.
You don't even need to think about it.
And again, you're just getting that extended reach without
doing any additional work.
So it's kind of.
Another tactic I heard about a couple times throughout the conference,
one person in particular I remember talking about it, was Marley Js.
She's another YouTuber here.
She was talking about using live shows on Facebook.
So again, Facebook is this huge video platform with Facebook watch.
with live videos in Facebook groups, and I think she was kind of talking
about just, you know, doing different interactive, almost like a webinar or
like a coaching session, but through a live video in a Facebook group, I
think was the general idea behind it.
Again, there's a lot of people on Facebook.
It's an easy way to have an interactive kind of conversation piece, and that's a
great way to really elevate a lead magnet if you're using a Facebook group as a
free entry point to your sales funnel.
That's a great way to get people involved and to get people to kind of learn about
your value and start to trust you and like you, uh, without really having to
press any additional buttons and do a webinar jam and zoom and all that stuff.
So something to definitely think about.
The last thing, a couple of people also mentioned this is the personal
profile on Facebook, which I feel a little conflicted about.
I'm gonna be honest because, you know, I've personally had Facebook
since I was in high school.
Late high school, and I have always used it just as a very personal platform.
I don't add people that I don't know in my real life, like I've actually
talked to on a personal level.
And so I feel a little weird about opening that up and using it as a marketing tool.
It feels a little like.
You know, ML mish, you know what I mean?
But many people were talking about it.
It's just something to think about.
They were saying that you're getting extended reach, you know, more
reach on a personal profile than a business page or anything like
that, which I certainly agree with.
I know that is true.
I am probably drawing that boundary for myself.
Friends and family, I will not try to sell you my marketing services on Facebook, but
I do think there's something to be said for if you're just starting your business.
Definitely let people know whenever I do post, Hey, I spoke at this
event, or I just launched my website, or I did this cool thing.
My family and friends are always super supportive.
They often share stuff and you never know who is on the other side of that share.
So you know, I'm not saying spam people.
But don't be afraid to talk about it every now and again on your personal Facebook.
Lastly, my favorite trend, which I think has been a huge social media
marketing trend for the past many years.
It's video, of course, is changed over the years.
I mean, where do we even start with video?
I think my thing, and I spoke about this, this is my topic.
It talks about repurposing video content and really doing more.
With less time.
I'll have that session available for you all in a couple months.
I gotta wait a little while before I can actually post it, but I
will definitely have it for you if you wanna see the whole thing.
But I'll give you the like five minute version of it.
In my opinion, I think the best investment you can make in your personal
brand right now is by creating a long form video series because you're
gonna get the best bang for your buck.
Obviously, I am not diminishing the value of short form.
We all know that.
That is super powerful.
Do it if you have time.
Here's the thing though, by starting a long form content series,
you can always repurpose down.
It's a lot harder to repurpose up.
It's a lot harder to make a long form podcast or YouTube
video out of 15 second tos.
Whereas, you know, I can make like 20 tos out of this one episode
that I'm recording right now.
It's going out on audio platforms.
It's going out on.
I'm gonna post clips on Instagram, I'm gonna post clips
on TikTok, and so on and so forth.
So that is really my thing that I'm trying to drive home to business owners
is that we have to, we have to be smart about how we're creating because it is a
very overwhelming video space out there.
Like there are just so many possibilities.
And I do this for a living.
And I'm overwhelmed by it.
So that's saying something.
I know that all the people who are balancing 20 billion clients
and a full-time job and kids and family are also overwhelmed.
So long to short is I think, the least overwhelming way to do it.
We're also seeing some interesting things, like YouTube has been
talking about kind of investing in the podcast space for a while.
I talked about this probably a year ago.
I first sort of caught wind of this, but I noticed the other day
when I was uploading my podcast.
Gave me a specific designation for my playlist, the Freelance Friday podcast
playlist, and it said podcast on it.
And also when I go to my player, my my watch page and watch one of my
podcasts, there's a little tab that I can click on that says podcast and
it brings me to youtube.com/podcast.
So these are just little indicators that YouTube is wanting us to
create podcasts they are giving us.
I don't want, I don't wanna say it's special treatment cuz I haven't
necessarily seen an increase in views or anything like, But they know we're here.
And I think that's a good thing.
You know, who knows what, what that's gonna mean down the road.
But we are definitely seeing, you know, some, some attention paid to it.
And I can tell you, as a creator on YouTube, YouTube is the platform that
has treated me the best as a creator.
I actually just saw that meta.
Facebook is ending.
The Instagram reels, play bonuses, which was an interesting thing.
You know, I would make like a couple hundred dollars a month from those.
Definitely not anything that I was counting on or that was gonna make me
rich or anything, but it was a little.
Incentive for creators to post reels.
They ended that.
They also said, Hey, maybe we did a little too much with video.
We want you to keep posting photos too.
So my thing is, don't put your whole strategy into
short form if you can help it.
I think investing in a long form series and then cutting things down is a
great way to do a lot more with less.
But what do you think, let me know what you think some of the biggest
trends are that you are seeing with your clients or in your business.
Are any of these trends exciting for you?
Are these trends that you want to try, wanna tap into?
Please let me know and be sure to subscribe to the YouTube channel.
If you haven't yet, you can also subscribe to the audio platforms or leave me a
review on Apple Podcast or Spotify.
I thank you so much for being here and spending time with me.
I appreciate it and I hope to see you next week.
Same time, same place.
Recently, I attended the Social Media Marketing World conference and wanted to share with you the top three trends that marketers were discussing. The first trend that dominated the conference was the widespread use of AI (Artificial Intelligence). While some may fear that AI will replace marketers, the consensus was that AI will enhance and assist marketers in their work. Many innovative AI tools were showcased, such as Munch, a video AI tool that suggests the best clips for social media platforms like TikTok and Instagram. Embracing AI can simplify tasks and make our jobs more efficient.
The second trend that surprised many attendees was the continued relevance and popularity of Facebook. Despite the rise of new platforms like TikTok, Facebook still boasts an enormous user base of nearly 3 billion people. As marketers, it's crucial not to overlook Facebook and its potential to reach your target audience. Leveraging Facebook Reels and live shows in Facebook groups can help extend your content's reach and engage with your audience on a more personal level.
Lastly, some marketers discussed utilizing their personal profiles on Facebook as a marketing tool. While this approach may be controversial for some, it offers increased reach compared to business pages. However, it's important to set personal boundaries and not push products or services onto friends and family.
Overall, attending the Social Media Marketing World conference provided valuable insights on the current trends in marketing. AI, Facebook, and personal profile utilization were prominent topics. As marketers, staying informed about these trends and embracing new technologies can help us stay ahead of the game and better serve our customers.
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Discover the top 10 AI tools for digital marketing in 2024, enhancing efficiency and profitability for agency owners. Explore Merlin.ai, Notion AI, Tap Leo, Behuman AI, and more. See how AI tools impact customer support and stay ahead of the competition.
Effective social media advertising requires a budget under $200 and careful consideration of platforms, target audience, and ad types. Facebook, Instagram, Twitter, LinkedIn, and TikTok each offer unique opportunities and demographics. It's crucial to analyze what works, prioritize value for the audience, and create engaging content to ensure campaign success.
Social media metrics like engagement rate, impressions, audience growth, amplification rate, and virality rate are crucial for evaluating campaign effectiveness. Tracking and calculating these metrics can help gauge online presence and boost brand awareness. Using chatbots can also automate social media interactions and increase account activity.
Instagram is focusing on reels with ads, aiming to compete with TikTok. Short form videos and trending sounds are key. Agents should engage with followers, use Q&A, and create content based on audience insights. Personal, behind-the-scenes content is also important.
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