9 Best Types of Web Traffic Sources

what are the best types of web traffic
sources that will help you reach more
people segment your audience and improve
the ROI of your marketing strategies in
this video we'll go through nine
different types of web traffic sources
and stick around for the end because we
have a free bonus for you let's Jump
Right In
[Music]
before we take a look at the first
traffic Source keep in mind that knowing
the different traffic sources that bring
people to your site will help you
understand how to improve it also to
properly analyze web traffic you must be
able to distinguish between the total
number of visits during a given period
and the number of unique visitors since
the same person may visit the site
several times you should also take into
account factors related to the quality
of the visit such as duration or number
of page views with that said let's start
with number one organic traffic organic
traffic is the number of visitors who
enter a website after doing a search on
Google or other search engines and click
on one of the links on the results page
this type of web traffic can account for
very significant percentage of visits in
the long run to get more organic traffic
you'll need to implement an SEO or
search engine optimization strategy it
is often said that organic traffic is
free but this is not entirely true
although you are not paying directly for
each click optimizing in your website
for SEO involves an initial investment
of time and resources as well as some
maintenance number two direct traffic
direct traffic includes visitors from
several different Origins people who
directly typed your website's URL into
their search bar people who have saved
your website's URL and their favorites
and arrive through there and people who
have clicked on a link in a non-index
document or an opened email in order to
not lose potential direct traffic your
url should be clean simple and easy to
remember you can also invite users to
bookmark your site for future visits
number three referral traffic this type
of traffic refers to people entering a
website by clicking on a link from
another site like a blog or Forum
increasing referral traffic involves
participating in active link building
activities like guest blogging or
submitting your site to directories
however it's crucial to take into
account Google's policies on links to
avoid possible penalties number four
email marketing if you're doing email
marketing campaigns you can measure
success by tracking how many visitors
come to your site through your campaigns
email marketing management programs
provide plenty of information about your
delivery rate open rate clicks on links
total clicks unique leaks and much more
to improve web traffic from email
marketing we recommend two best
practices conduct a b tests with
different versions of the same email to
optimize factors such as subject images
or the time when the emails are sent out
and secondly use email marketing
automation solutions to manage the whole
process more efficiently we have a video
covering the best practices and tips for
your email marketing strategy that we'll
link to in the description down below
number five social networks this traffic
Source refers to visitors who arrive
after clicking on a social media post
you can distinguish between the
different social networks and you can go
deeper into the data on clicks and
interactions don't underestimate the
power of a viral social media post
number six paid media this type of
traffic refers to visitors who arrive
after clicking on a pay-per-click ad on
a social network social media ads for
example Facebook ads or Tick Tock ads
can effectively attract visitors to your
site and give you statistics on how
users behave when they arrive to your
website social ad platforms also provide
you with a lot of data about your
campaigns like information about
demographic and user interests if you
want to learn more about social media
advertising click the video right here
number seven paid search this category
includes users who come to your website
after clicking on an ad from PPC
platforms like Google ads remember that
these platforms incorporate different
types of ads and locations for example
with Google ads you can place an ad in
search results launch a campaign on
YouTube or play Spaniards on third-party
sites among other options
in order to properly evaluate the
results you will have to distinguish
between different types of campaigns
search engine ads are a very effective
way of getting short-term traffic and an
excellent complement to organic
positioning or SEO strategies to
optimize results pay close attention to
keywords and location targeting number
eight so far all the types of traffic we
have mentioned come from digital
channels but it's also possible for
visitors to come to your website through
offline sources this would include
things like a business card a print
advertisement in a newspaper or what we
call Outdoor Advertising AKA Billboards
posters and more number nine other
campaigns finally you may be able to
identify traffic coming from web
campaigns that don't exactly fit into
any of the other traffic sources we've
discussed so far to do this we recommend
creating tracking URLs that associate
each campaign to a unique URL tracking
URLs allow you to filter traffic
according to Unique URLs and attribute
it to the correct campaign you can do
this using hivespot and other tools and
there you have it these are nine traffic
sources that can help you grow your
website and blog if you need a push to
start growing your traffic through one
of these sources we recommend checking
out our free ebook with 10 strategies to
improve your SEO ranking these
strategies are based on our experience
with cyberclix website and our clients
and you can get it for free in the
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