8 Best Practices for Next-Level Inbound Marketing

If you love inbound marketing as much as
we do, then, you know, it's essentially the number one way you
can humanise and personalise your marketing for the modern day customer.
But while it's widely regarded to be
the cream of the crop, that doesn't always mean it's not daunting to start.
So that's why we're here.
In this video, we're going to run through eight best practises to help you take your
inbound marketing efforts to the next level.
Hey, guys, it's Liv here
from Neighbourhood, where we help friends find, sell and keep their people.
The first best practice on our list is to nail your SEO strategy.
Getting SEO right not only contributes
to getting quality organic traffic across all stages of the customer flywheel,
but it's important to help you with lead generation.
Best practice SEO strategy is to ensure you're
taking all the boxes to achieve SEO optimisation.
Firstly, from an on page SEO perspective, you should be utilising keyword
optimisation along with internal linking strategies to optimise your pages for both
primary and secondary keyword targets. From an off page SEO perspective,
it's super important that you're managing your
back profile too. Having a strategy to gain high authority links from industry
relevant websites is one of the main ranking factors according to the industry,
and doing this will speed up your growth rate.
And finally, for local SEO optimisation, ensure that your citations are aligned
across the Web. When it's executed correctly,
this can deliver a swathe of organic traffic.
The next best practise on my list is
to ensure your content is in depth and high value.
Gone are the days of posting endless
amounts of content just for the sake of it.
Today, it's all about in depth and high value content.
Quality content provides customers
with helpful value they couldn't have found anywhere else.
It can take the shape of a video, images,
a PDF flyer, a written blog or even an info infographic.
It's essentially the art of communicating with customers without having to sell
to them by pulling them through each section of the inbound methodology,
by being relevant at each stage of their lives journey.
The next best practice to be aware of for
next level inbound marketing is to tailor your content for each stage of the buyer's
journey. Made up of three different stages awareness, consideration and decision,
your content needs to reflect
the perceived thoughts and feelings of people in each individual stage.
First off, when a customer is
in the awareness stage, you should look at delivering a stream
of content in line with your SEO strategy, such as regular blog posts, videos,
tools or guides. To create content targeted at potential customers
in the consideration stage,
you want to show how your company can help them solve their problem.
You could deliver content such as case studies, demos or how to content.
Finally, when the customer reaches this
decision stage, you've got them interested.
They're considering and it's time to make a decision.
You should deliver content which will help them do that by providing content like
testimonials, product and service reviews, or a simple path to buy.
The third best practise would be to use your content as a lead generation tool.
So you have all of this amazing quality content.
But what do you do with it?
Are you converting this traffic into Leads?
If you've answered no,
then you really need to listen up for this one, because getting traffic to your site
is one thing, but turning these visits into potential clients is another.
This is the point where optimising your content is so important.
Having CTA's or call to actions, pop ups, newsletter sign ups, gated downloads,
find out more's - gives the opportunity for consumers to act.
This is a part that's often overlooked.
But if implemented into your inbound
marketing strategy, it will do wonders to your growth as a business.
Another best practispracticee is to utilise video content while it's often been ignored,
video is a powerful means to drive results.
It can take some time and be somewhat expensive to produce,
but it's a really great way to humanise
your brand, as well as increase your organic SEO through video platforms.
If you enjoy this video, be sure to subscribe and leave a like.
And if you're on YouTube, make sure you hit that bell.
So you stay up to date on all of our
latest videos delivered every single week to your inbox.
Our next tip is to build keyword optimised landing pages.
Remember a few minutes ago when I
mentioned that you need to nail your SEO strategy?
Well, this is the part where it comes in handy. When buyers are at the consideration
stage the buyer's journey with your business, creating landing pages,
which are keyword optimised, is an effective tactic to drive organic traffic.
And we all know the way people search today indicates their intent.
So each landing page still needs to have
valuable content and be unique to each page on the site.
The key focus is lead generation
and keyword optimisation for each individual page by researching and picking
the top 10 high volume, low competition keywords,
create landing pages, and start measuring its success. As well,
don't forget about the importance of email.
While the purpose of inbound marketing is
to do business in a human way, it doesn't mean automation isn't allowed.
In fact, marketing automation is a great way for you to create personal
and customisable messages to your potential clients.
By creating workflows, you can nurture your leads,
through the stages of their buyer's journey, by providing high value relevant
content and tying it back into your high quality content.
And then you, my friend, are nailing the inbound marketing game
and will be turning them into clients in no time.
Finally, the ultimate way to assess if
your inbound marketing campaign is kicking goals for your company is to ensure
that the campaign is data driven. With inbound marketing data
is King. Without measuring everything,
how are you going to know if what you're doing is working?
Well, simply put, you won't. So get onto it ASAP and you'll thank me later.
So they you have it! 8 best practises to add
to a marketing toolkit that will set you up for success.
While these best practises are tried
and tested in helping you nail the art of inbound marketing,
remember, the key to a successful inbound marketing campaign is being consistent
and regularly measuring your efforts with data.
If you found this video helpful, then feel free to
share it with someone that you know that needs a hand with inbound marketing.
You can also subscribe to our blog.
You'll find a bunch more tools, tips and templates,
Help you Find Sell & Keep your people, just like Neighbourhood does.
But for now, that's it for me. Happy marketing.