Discover seven unconventional growth hacks to catapult your business to 10x growth. Learn about automation tools, partnering with conferences, using AI for content creation, boosting engagement on LinkedIn, collecting unique emails, offering a free book, and utilizing webinars and landing pages.
The video discusses seven unconventional growth hacks to 10X your growth. The first growth hack mentioned is using a tool like Hypefury, which helps automate social media tasks. The second hack is partnering with conferences to set up valuable one-on-one meetings with potential clients. The third hack involves using ChatGPT and Riverside to automate the process of summarizing podcast episodes into blog posts. The fourth hack is using verified LinkedIn accounts to boost engagement on your profile. The fifth hack is using Retention.com to collect unique emails from website visitors. The sixth hack is offering a free book and charging for shipping to drive sales. The final hack is using webinars and landing pages to sell products or courses.
(electronic tone chimes)
- All right, so we're going to talk
about seven unconventional growth hacks
to 10X your growth.
But first, let's define what growth hacks are.
Growth hacks are simply,
sometimes you can call them "marketing shortcuts"
or just little tactics that will help you
get ahead to help 10X your growth.
So growth hack number one is using
a tool like Hypefury.
So Hypefury, you can use a a tool called Typefully.
I almost got the two confused
but these are both Twitter tools.
And the cool thing about Hypefury
is that if you tweet a thread,
it'll actually push it over to LinkedIn as well,
and they'll actually make a carousel for you
to put on Instagram.
So instead of you having to do all the work manually,
it'll help do it for you.
And then also
using a tool like Hypefury,
it'll give you ideas to help you
overcome writer's block.
So that's the first one.
- Number two, conferences are one
of the best places to get business.
We've already talked about speaking.
We've talked about volunteering
and attending and sponsoring.
We've figured out a hack
over the years that's helped us produce
the best return from conferences that we've ever seen.
Partner with a conference,
whether it's you give them a little bit of money
or you speak for free,
or you help them promote the event.
In exchange, they help you set up
with the biggest companies
and players there
and it needs to be aligned, right?
What value can you provide them?
They'll want to also want to meet with you.
They can't force the meeting.
And if they set up three, four, or five, six,
we usually try to get eight meetings
in within like two days.
And we close really large enterprise deals from that.
It's one of the best growth hacks.
Every time I fly to an event,
we try to do that for every single conference.
- Oh, that's really smart.
You didn't tell me that one.
That's a good one.
All right, number three.
Number three is, I'm going to do ChatGPT plus Riverside.
So for Riverside,
that's our podcast,
the podcast product that we use to record.
So it's super high-quality videos, right?
And there's a lot of bells and whistles.
And one of the bells and whistles that comes
with it is the transcription feature.
So it will automatically transcribe using AI.
So we dump it into ChatGPT
and we say,
"Hey, can you summarize,
can you make a blog post
of the topics that we covered?"
And I'll basically make it into like
a 500 or 600 word blog post,
and then we'll send it
to our editors,
the editors will expand it a little bit,
and then we'll add in links.
We'll add in statistics, link inside,
link outside as well.
And add some trends into the blog post
and maybe some embeddings.
It basically cuts our time to produce
a blog post down by 75 to 80%.
And so you can imagine that it saves us a lot on cost too.
That is one way of going about it.
ChatGPT plus Riverside.fm.
- Number four.
So with LinkedIn,
the best way to get engagement
and we'll talk about this a little bit
in our next podcast
is to have other really popular accounts
comment on your profile.
What people are doing is they're going
to playerup.com where you can buy LinkedIn accounts,
look for verified accounts with over 500 plus connections.
Anything less than that doesn't work.
This is a little black hatty.
I wouldn't recommend it
but I'll just tell you guys it
because some people want to know this stuff.
I wouldn't do it if I was a big business or anything.
We've never seen anyone get banned from it.
We don't do it ourselves.
But what you end
up doing is you take those accounts whenever you post
on your corporate page,
you comment from those accounts
and we typically see a really high crazy boost
in virality for that post.
And you can buy those accounts for really cheap.
I think they go for like 50 to a hundred bucks.
So you buy like around like six or seven.
And that's really it.
- I think this is number five on my end.
So we've talked about this.
This is kind of a little in the gray area right now.
It's definitely black
if you're outside of the United States
because of GDPR.
But what it basically does,
especially if you're in e-commerce
is it will kind of take
the visitors that you have from your website,
it'll cross reference it
with the list that they have.
Think about it this way,
if your site is getting a hundred thousand visits a month
maybe your email often is maybe 1%, 2% or so.
Well, in this scenario,
you can actually get 20 to 30%, right?
Let's just say 20% or so.
So a hundred thousand visits a month
that are unique.
Well, then you're collecting 20,000 unique emails.
This is okay in the United States right now
they're not as aggressive
as as the GDPR rules,
but I believe that this will be closed
in the next couple years.
So ride this while you can,
especially if you're in e-commerce.
- Yeah. And then if you're watching on YouTube,
you'll see Eric has a ton of books behind him.
Give away a free book.
Eric's published a book as well.
Make your book free,
put it out everywhere.
Charge for shipping for people to get it.
Ideally, you just want to cover your cost
get their information,
put them in a book funnel.
You can find a lot of book funnels
and then start selling them
on other products, services, consulting.
It's a great way.
People don't want to pay for books
but it's almost for free
and they just have to pay for shipping.
You'll end up generating quite a bit of sales.
It's one of the easiest ways to get sales for a book.
And you can end up running Facebook ads to it.
It's really affordable.
People will end up doing it.
- Neil, let me just ask you this.
When you do a webinar,
what is the flow?
What page do they land on?
Is it like, they sign
up for something and then what's the next page
and what's the next page after that?
- From a webinar, we drive them to a landing page
where you sell them on something.
We haven't done this in ages.
This is if we're selling products.
Currently, we just click leads
and then our sales teams follow up.
'Cuz remember we're focusing mainly on enterprise.
Before, when we sold eBooks
from a webinar,
we would drive them to a landing page.
If they bought from that
then we just add in up sells and downsells.
So then we'd show them a few more products
after they buy
and they can just do one click upsells.
- Basically it's this model.
And this is more for, again
if you're selling a product or a course,
you sign up for the webinar,
on the webinar thank you page
literally it's get a free trial for ClickFunnels.
And literally that changed
the trajectory of their business.
So they still had, after the webinar, it's like
come by this stuff, there's some cross-sells
there's some downsells and things like that.
But on the thank you page
you just add a button to whatever it is
that you're offering
and just make sure that it's a really good offer.
I think Russell Brunson calls it a MIFGE
which is from Dan Kennedy.
A MIFGE stands for Most Incredible Free gift Ever.
And so that's what it is.
And I don't know if it really took the business
from 10 million a year to a hundred million a year
but I think it's still interesting to check out.
So that is it for today.
Please don't forget to rate, resubscribe,
check us out on YouTube
and we will see you later.
- Now, if you have any questions, leave a comment below.
I'm here to answer them and help you out.
If you enjoy the video, like it, share it,
tell people about it.
Thank you very much.
Growth hacks are marketing shortcuts or tactics that can help you achieve rapid growth. Here are seven unconventional growth hacks to help you 10X your growth:
Implementing these growth hacks can help your business achieve rapid and significant growth. Remember to always stay ethical and consider legal regulations regarding data privacy and marketing practices.
Leave a comment below if you have any questions or need further assistance. Don't forget to rate, subscribe, and share this post to help others learn about these growth hacks. Thank you!
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