5 ways Chat GPT improves the customer experience
Discover the 5 ways in which Chat GPT revolutionizes customer service and enhances productivity. From conversational chatbots to intelligence augmentation, conversation management on social media, innovation, and faster coding, Chat GPT improves the customer experience by providing more human-like interactions, increasing productivity, and delivering exceptional service.
5 ways Chat GPT improves the customer experience -- by Steven Van Belleghem
Topics
- Benefits of chat GPT in customer experience
- New generation of chatbots
- Assisting humans with their work
- Conversation management on social media
- Innovation in customer experience
- Improving user interfaces and code
Video summary
The video discusses the benefits of using chat GPT in customer experience. The first benefit is that chat GPT is a new generation of chatbots that are more conversational and human-like, improving the quality of customer interactions. The second benefit is that chat GPT can assist humans in speeding up their work by providing initial reactions to emails and even writing emails for them. The third benefit is conversation management on social media, where chat GPT can generate initial reactions to customer posts, saving time and increasing productivity. The fourth benefit is innovation, as chat GPT can help generate new ideas to improve customer experience. Lastly, chat GPT can also help improve user interfaces and code, allowing for faster improvements and better customer feedback.
Video transcript
foreign
let's talk about the benefits of chat
GPT in customer experience how can chat
GPT improve customer experience I see
five possibilities the first one is that
this is a new generation of chat Bots at
the rise at the old chat Bots were
scripted the new ones are more
conversational and the old ones felt
very yeah unhuman and were very
frustrating towards customers the new
ones are like you're having a
conversation with another human the
quality of the feedback that you get is
much much higher you can continue a
conversation so it's like you're
actually talking to a person on email
once we have the quality of chat GPT in
customer service Bots it's going to be a
whole new world of automation of
customer service
the second one is intelligence augmented
I've been talking about this for for
years but now it's finally happening the
the system the AI can help humans to
speed up their their their work uh their
reactions towards customers they can ask
the chatbot to give a first idea of a
reaction towards an email and then they
can fine tune it a little bit or if you
have to send an email to like let's say
thousands of customers and you have to
tell them that maybe a shipment is going
to be late or that you're out of stock
of certain products you can just ask the
chatbot to write an email for you and
then you can fine-tune it so the
productivity of the humans working in
customer service will increase
dramatically because of AI
the third one is conversation Management
on social media today many organizations
have people that are just reacting to
people on Twitter or on Facebook or when
they write a review on TripAdvisor or on
open table now you can ask chat GPT to
write a first reaction towards that post
of a customer and again you get a first
reaction you get a certain style you can
fine tune it a little bit but you can
now react towards reviews on TripAdvisor
for instance at maybe 20 of the time
than compared to when you have to type
in everything so it speeds up
conversation management and again it's
an increase in productivity
the the fourth benefit is innovation uh
sometimes we're like stuck we're always
thinking about the same Concepts over
and over again to make our customers
happy now you can ask your AI assistant
to come up with some ideas and say how
what can I do to wow my customers when
something like this happened or when
something went wrong you can ask them to
you can tell them the style and the
culture of your company and say which
Innovations and customer experience
would bring value to our customers so
instead of bringing together 10 people
for half a day you now just type in a
question and I've tried it you get some
surprising results and some new good
ideas that after that after that first
session of ideas you can build upon that
as a human team so it inspires the team
to come up with new ideas innovation in
customer experience
and the fifth benefit that I see is
linked to the aspect that Chachi PT can
also code
sometimes interfaces for customers are
not up to speed or or they're not
convenient enough and then the CX team
wants the IT team to work on that but
very often there's like this long line
at it and you're like have to wait three
months to change a simple thing for the
customer what if you could Outsource
this now to a machine what if you could
ask chatgpt to improve the code or
change the code and then you can
actually improve your user interfaces
much faster than in the past which
creates a new benefit for customers they
give feedback then you can react faster
even if it is I.T related so five key
benefits that I see for generative AI
chat GPT in customer experience
[Music]
Dig Deeper
The Benefits of Chat GPT in Customer Experience
In today's digital age, businesses are constantly seeking innovative ways to enhance customer experience and streamline customer support. One such advancement is the use of chatbots powered by Generative Pre-trained Transformers (GPT). These chatbots offer a range of benefits that can revolutionize customer service.
New Generation of Chatbots
Gone are the days of scripted, unresponsive chatbots that frustrated customers. With the new generation of chatbots powered by GPT, interactions feel more like conversations with a human. These chatbots provide high-quality feedback and allow for continuous conversation, improving the overall customer experience.
Intelligence Augmented
GPT-based chatbots also provide intelligence augmentation, supporting human customer service agents in their work. These chatbots can generate initial reactions to customer queries or compose emails, saving time and increasing productivity. With AI assistance, customer service agents can handle more tasks efficiently.
Conversation Management
Chat GPT is not limited to traditional chat platforms but can be utilized for managing conversations on social media. Instead of manually crafting responses to customer reviews or posts on platforms like TripAdvisor or Facebook, chat GPT can generate initial reactions. This speeds up conversation management and allows customer service staff to focus on more complex issues.
Innovation in Customer Experience
Customer experience innovation often requires brainstorming sessions and collaboration. By leveraging GPT, businesses can ask their AI assistant for creative ideas that will wow their customers. The AI assistant considers the company's style and culture, generating unique suggestions. This inspires the human team, driving innovation in customer experience.
Improved User Interface
Sometimes, customer interfaces may need improvement or changes, but waiting for the IT team can be time-consuming. With chat GPT, businesses can outsource this task to the machine. Chatbots can be asked to improve or change code, allowing for faster updates and enhancements to user interfaces. This results in quicker response times to customer feedback and a better overall experience.
In summary, chat GPT offers numerous benefits for businesses looking to improve customer experience and streamline customer support. From conversational chatbots to intelligence augmentation and innovation in customer experience, the impact of GPT on customer service is profound. By leveraging this technology, businesses can enhance the quality of interactions, increase productivity, and provide exceptional service to their customers.
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