5 Steps of Design Thinking for Your Business Idea or Challenge
5 Steps of Design Thinking for Your Business Idea or Challenge | Grow with Google
Topics
- design thinking
- empathy
- problem statement
Video summary
In this video, Angelina, the national grow with Google digital coach, discusses the five steps of design thinking. Design thinking is a methodology used by designers to solve complex problems and can be applied to coming up with new business ideas or improving existing products, services, or websites. The five steps are: empathize, define, ideate, prototype, and test. The first step is to establish empathy by connecting with the user's stories, insights, and emotions. The second step is to define a problem statement by considering the user's characteristics, needs, and insights. The third step is ideation, where potential solutions are brainstormed. The fourth step is prototyping, creating scaled-down versions of the solution. Finally, the fifth step is testing, where the prototypes are tested, tweaked, and improved iteratively. By following these five steps, you can effectively apply design thinking to solve complex problems.
Video trancript
hi i'm angelina the national grow with
google digital coach today we're going
to talk about the five steps of design
thinking are you someone who is full of
ideas think of this as a helpful guide
to bring your next big idea to life
design thinking is a methodology used by
designers to solve complex problems you
may use design thinking to come up with
your first business idea or improve your
existing product service or website so
here's your framework for design
thinking in five steps empathize
define
ideate
prototype
test let's jump in
the first step is to establish empathy
empathy is the ability to understand
another person's feelings if we want to
focus on the user our goal should be to
first connect with their stories
insights and emotions we should put
ourselves in their shoes
so think about a specific audience
for example
women of color looking for socially
conscious brands
and empathize with them by brainstorming
some challenges they may face
the second step is to define a problem
statement a succinct statement that
clearly organizes first the
characteristics of the person
second the need
and third the insight
another way to think of this is who what
and why
start with your user in mind consider
who they are
where they are coming from what
challenges they face and how you can
help
try to consider their emotions and
motivations too these types of questions
will help you create a meaningful
problem statement and better prepare you
for the next step in the process
this is the phase where we brainstorm
potential solutions
here is a popular ideation activity
frequently used in google's design
process
and something you can try for your own
projects at home
you can start by folding a piece of
paper into eight rectangles
in each section write an idea that could
be a solution for your users
don't worry about feasibility
the purpose of this exercise is to let
your creative juices flow
practice letting loose and think of many
ideas
no idea is too crazy
what you think of now could be something
your competitor brings to life in the
future
so you'll be ahead of the game if you
recognize every possibility
next we prototype
prototypes are inexpensive scaled down
versions of the solution created in the
previous ideation stage it's time to
finally create the mvp or minimum viable
product
think about your options for a prototype
maybe you can choose one of your ideas
from the crazy eights exercise
consider what you will need including
staff time money technology and other
resources the mvp should be cost
effective and quick to develop while
still providing the basic functions that
you've decided on
last but certainly not least is the
testing phase this is an iterative phase
meaning you will create test tweak and
maybe scrap some ideas again and again
making improvements
so there you have it the five step
design thinking process
empathize where we stepped into the
shoes of the people in our user base to
identify their challenges
define where we expressed a core problem
in the form of point of views
ideate where we transition from
identifying problems
to brainstorming a bunch of potential
solutions
prototype
where we brought the ideas out of our
heads and into the real world
and finally the testing stage
which takes us to the next iteration of
prototypes to improve our minimum viable
products by testing learning and
iterating again and again
to keep learning about growing your
business or career be sure to subscribe
to our channel and check out the rest of
our videos
see you next time
Dig Deeper
Introduction to Design Thinking
Design thinking is a methodology used by designers to solve complex problems. Whether you are coming up with your first business idea or looking to improve an existing product, service, or website, design thinking can help you bring your ideas to life. In this blog post, we will explore the five steps of design thinking and how they can impact customer support.
Step 1: Empathize
The first step in the design thinking process is to establish empathy. This means understanding the feelings and experiences of the user. By connecting with their stories, insights, and emotions, we can better understand their needs and challenges. For example, let's consider a specific audience, such as women of color looking for socially conscious brands. By empathizing with them and brainstorming their challenges, we can gain valuable insights.
Step 2: Define
In the define step, we create a problem statement that clearly organizes the characteristics of the user, their needs, and insights. By considering who the user is, where they come from, and the challenges they face, we can create a meaningful problem statement. Understanding their emotions and motivations is crucial in defining the problem statement. This step prepares us for the next stage of the process.
Step 3: Ideate
Ideation is the brainstorming phase where we generate potential solutions. A popular ideation activity is the "crazy eights" exercise used in Google's design process. By folding a piece of paper into eight rectangles and writing down ideas, we can let our creativity flow. No idea is too crazy, as what we think of now could become a future reality. Considering all possibilities allows us to stay ahead of the game.
Step 4: Prototype
In the prototype stage, we create scaled-down versions of the solutions generated in the ideation phase. This is where the minimum viable product (MVP) comes to life. We consider the resources needed, such as staff time, money, and technology, to develop a cost-effective and quick-to-develop MVP. Prototypes help us visualize and test our ideas before moving forward.
Step 5: Test
The last step in the design thinking process is testing. It is an iterative phase where we create, test, tweak, and potentially scrap ideas to make continuous improvements. By testing and learning from the prototypes, we iterate and refine our minimum viable products. This feedback loop ensures that our solutions meet the needs of the users.
Impact on Customer Support
Design thinking has a significant impact on customer support. By empathizing with customers and understanding their challenges, businesses can develop solutions that address their needs effectively. The defined problem statement guides customer support teams in providing targeted assistance. Ideation and prototyping allow businesses to create innovative solutions that enhance customer experiences. The iterative testing phase helps in continuously improving customer support processes and services.
In conclusion, design thinking provides a framework to bring ideas to life and solve complex problems. By following the five-step process of empathize, define, ideate, prototype, and test, businesses can create meaningful solutions and enhance customer support. Embracing design thinking principles can lead to innovative and customer-centric approaches in marketing and beyond.
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