5 Quick Ways to Improve Your SEO Rankings

- Five quick ways to improve your SEO rankings.
SEO is all about the long game,
slow and steady wins the race.
At our agency, NP Digital,
clients stick around with us for years,
in our enterprise division,
we're keeping clients for five plus year,
that's a long time.
Eventually, we'll probably start keeping enterprise clients
for over seven years,
but keep in mind, we're a newer agency.
So even though SEO is a slow and steady game,
it works,
but do you really have to wait that long
to get the results that you want?
The answer is no.
There are quick ways to get results,
maybe not all the results you want,
but you can get immediate results.
So let's break down five tactics to get you quicker results.
Way number one, find almost ranking phrases.
The more keyword that you rank on page one for,
the better off you are,
because no one really goes to page two.
Majority of the traffic's on page one,
and ideally at the top of page one.
Did you know that you can find all the terms
that you're raking somewhat well for,
and quickly optimize those,
so that way you can just pop up to page one?
I want you to log to Google Search Console,
click on search results,
then click on average position,
and then scroll down and click on pages.
Look for the pages that have an average position
of 11 to 20.
These are the pages that have a lot of keywords
that rank on page two and can quickly move up to page one.
That means they're pretty much ranking
at the top of page two.
If you take those relevant keywords
and make sure they're on the webpage
that its somewhat ranking for that term already,
you'll do better.
You'll be shocked at how many times you'll rank for a term
and it really isn't mentioned in your title tag,
your meta description tag, or even within your content,
because Google uses NLP to figure out
what your content is all about,
and they'll rank you for other similar terms.
But when you add those terms within those areas
that I just mentioned, your title tags,
your content, your URL,
it can quickly boost your rankings.
Now, keep in mind if you change your URL,
you got to do a 301 redirect
from your old URL to your new URL,
and you got to adjust all your old internal links
to make sure they're going directly to the new URL.
Way number two, add a free tool to your website.
I added a free tool called Ubersuggest to my website.
It increased my backlink count by 24,453 referring domains.
The more links you have, the higher you will rank over time.
And here's a cool thing,
you can do this same exact thing to your website.
You don't have to build a tool from scratch like me either,
you can just add one to your website
for 10, or even 15 or $20.
All you have to do is go to a site called CodeCanyon
where you combine a tool within your industry
and just purchase it,
and you can just put it on your website.
In other words, you're taking a tool someone else created,
you're buying the rights to it,
and you can white label it,
meaning put your own logo, your own colors on it,
pop it on your website as it's yours,
and it'll help you generate a lot of backlinks.
They literally have tools from every industry,
from automotive, finance, to health,
heck, they even have SEO tools,
they have tools for both B2C and B2B,
service based business,
eCommerce product based businesses,
they literally have a tool
for any industry that you can think of,
and they don't cost much.
You of course won't generate as many backlinks
that I generated through Ubersuggest
because I built a custom tool,
but over time, as you're getting results from using tools
let's say from CodeCanyon,
or wherever else you can find them on the web,
eventually as it starts getting traction,
your rankings increase,
you start generating more money,
then you can invest the time and resources and money
to build your own custom tools.
Way number three, add internal links.
You publish new content all the time, right?
Well if you don't, you should start doing so,
but if your new content doesn't have backlinks,
it won't rank well.
Now links take a while to get,
but that doesn't mean you still can't get results.
One quick hack is to go into your older articles
and modify it.
Within your older articles,
add a few links to your newly published articles.
This way, your new content starts ranking higher, faster.
As a general rule of thumb,
only modify old articles that are related to the new one.
You don't want to add internal links unless it makes sense.
So for example, if I have a new article
that I've just published on digital marketing
and I talk about how SEO, paid ads, and social media,
and all these channels make up digital marketing,
I may go into one of my order articles on pay-per-click,
one of my older ones on SEO,
one of my older ones on social media,
and add links to the newer one.
So general rule of thumb,
I would go into three old articles that are relevant
and add internal links
pointing to the new articles that was just published.
Way number four, optimize your meta tags for higher ranking.
You don't have to bill links to rank higher,
you can just adjust your meta tags,
from your title tag to your meta description,
and even as a bonus, optimize your URLs.
Here's some ways that you can do that.
Titles with questions
have a 14.1% higher click-through rate.
You can get roughly 8.6% higher click-through
for titles that contain 15 to 40 characters.
So make sure that the title of your pages aren't too long.
You can also get up to 45% increase in click-throughs
when the exact query something is searching for
is in your URL.
Example of this
is if you search for the term digital marketing,
I would want to make my URL neilpatel.com/digitalmarketing.
Power words increase click-throughs by roughly 13.9%.
A great example of this is the word effortless,
such as seven effortless ways to boost your rankings.
Get roughly a 7.3% higher click-through rate
for titles that contain emotions versus ones that don't,
and a 5.8% higher click-through
if you have a meta description,
so make sure you add one to each of your pages.
Titles with years generate 4.9% more clicks
such as the beginners' guide to SEO 2025 edition.
Now of course, you want to use the year that currently in
within the title,
and once that title goes old,
you got to update that each and every single year.
So in essence, if I had the year 2019,
or whatever it may be,
and it's now 2022 or 2023 or 2024,
I got to keep updating that year.
Evoking curiosity increases clicks by roughly 5.9%,
an example of this is,
the seven benefits of green tea, number six will shock you.
You're like, "Wait, what?
What's number six?
I have to click-through and see what number six is."
Titles that resemble education had a 10.4% more clicks,
and you're more likely to be successful
if you look at the paid ads as your score
based on click percentages as well,
so that can give you a lot of ideas on what works,
and then you could implement that within your title tag.
Way number five, content is king,
so write it in half the time.
Look, if you can write your content half the time,
in theory, you can produce more,
maybe double the amount of content,
and generate even more traffic.
The caveat here is though the quality needs to be great,
not up to par, but great, better than up to par.
On Ubersuggest, we have an AI writer
that helps you write content.
It won't fully write the content for you,
but it starts you off and helps you optimize
for the right keywords.
From there, you can modify it
and create a masterpiece in half the time.
So head on over to Ubersuggest,
go to the lab section, and click on AI writer.
From there, put in a keyword
that you want your article to be about.
For this example, I selected marketing,
then select the title that works for you,
then select a meta description,
then select a few headings,
and boom, you'll have article in seconds.
Now I wouldn't recommend publishing that article,
especially in its current state,
but you can use it as a starting ground,
fill in the rest, modify it,
make it amazing, go through it.
The whole purpose of this tool
isn't to write the content for you,
instead, it's to give you a head start
and save you some time,
plus, let you know all the main keywords
that need to be included in that article.
If you just want my team to do all this for you,
plus a lot of other SEO strategies that are in our toolkit,
check out my ad agency, NP Digital,
where we just do this for companies day in and day out.
Now if you have any questions, leave a comment below,
I'm here to answer them and help you out.
If you enjoy the video,
like it, share it, tell people about it.
Thank you very much.